Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop.
I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today: TikTok Shop.
Each episode, I’ll break down real strategies, frameworks, and insider insights to drive millions in revenue across TikTok.
Subscribe and unlock the secrets to scaling on TikTok Shop.
TikTok Shop Affiliate Programs: Lessons From 2,000 Audits
My guest today has audited over 2,000 affiliate programs that contributed to more than $2 billion in GMV. Sohun Sanka ran Growth at Euka and GTM at Reacher before founding Clankers, where he finds the gaps in brands' TikTok Shop programs and installs custom AI workflows to close them. In this episode, we get into why most affiliate programs leak after the sample ships, what the best brands do to retain creators, and why 90% of TikTok Shop teams haven't connected their outreach tool's MCP, leaving hundreds of thousands of dollars on the table.
Connect with Sohun on LinkedIn: https://www.linkedin.com/in/sohun-sanka/
In this video:
- The real gap he saw across hundreds of brands: affiliate retention, not outreach
- How best-in-class brands onboard creators with SMS, Discord, and 1:1 coaching
- What to do at $50K/month if you can't build a full creator community yet
- What an MCP is in plain English, and why connecting yours is the biggest leak most brands have
- An AI creator coach that gives feedback on every video in your Discord
- How to forecast TikTok Shop revenue from creator activation, attention, and efficiency
- Using outreach-tool data for competitive gap analysis against peer brands
- Why the blocker to using AI here is psychological, not technical
===============================
🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/
📘 Facebook: https://www.facebook.com/fernbabyfern/
📷 Instagram: https://www.instagram.com/tiktokfernshop/
🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop
===============================
Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.
👉 Subscribe here: https://go.hivehq.ai/5c662fec
👉 Want the system we use to scale? Start here: https://go.hivehq.ai/c1684dbe
👉 Or want to schedule a demo with us? Book a free strategy call with Fernando here: https://go.hivehq.ai/d545a784
5 Oct 2026
BFCM 2026: The Ultimate TikTok Shop Seller Guide
Last year TikTok Shop did over $500M in sales in just four days over Black Friday/Cyber Monday. This year it'll be bigger—and most brands still treat it like something you throw together a few days before.
I sat down with Dan from JoinBrands (and a 2-year TikTok Shop insider) to break down exactly how to prep: the baseline week that decides your reach, how to set up your catalog and pricing, outreach strategy, and what to do with all the momentum after the sale ends.
In this video:
- The baseline week TikTok uses to rank your brand against competitors—and why you want it quiet, not hot
- Why registering early (and asking your account manager for subsidies) pays off
- The ads take rate math, explained simply: 1 ÷ your ROI target
- The catalog mistakes that quietly tank conversion (selling features instead of benefits, mismatched creative)
- Why a 10–20% discount doesn't move the needle anymore—and the gifting angle that does
- Why bundles raise AOV and make your product a better gift
- Why casting a wider net on creator demographics can unlock surprise winners
- The 4 requirements to even register for the BFCM campaign (SPS score, Smart Promotion, GMV Max, free shipping)
- What to do with all the creators and momentum you built once the sale is over
===============================
🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/
📘 Facebook: https://www.facebook.com/fernbabyfern/
📷 Instagram: https://www.instagram.com/tiktokfernshop/
🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop
===============================
Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.
👉 Subscribe here: https://go.hivehq.ai/edb03c5f
👉 Want the system we use to scale? Start here: https://go.hivehq.ai/dafcba79
👉 Or want to schedule a demo with us? Book a free strategy call with Fernando here: https://go.hivehq.ai/a12b5f86
25 Sept 2026
TikTok Shop Seller Fees: The Real Cost Per Order in 2026
Most brands think their TikTok Shop fee is just the 6% referral fee. The real number is north of 20%—before they've paid for the product, the shipping, or a single ad. This video breaks down the 7 things eating into your TikTok Shop margin, what each one actually costs, and the number you need to know before you even set your commission or ad targets.
In this video:
- The referral fee everyone knows about (6%) vs. the Smart Promotion fee almost nobody accounts for (3.5%, charged on your whole store)
- Why your weighted average creator commission is closer to your ads rate than your organic rate
- The fulfillment fee that quietly eats low-priced products—and why bundles fix it
- When returns and refunds actually matter for your margin
- The sample cost most brands forget to put in their model
- How your GMV Max ROI target swings ad spend from under 15% to 50% of revenue
- Stacking all 7 fees together to see your real margin before product cost or ad spend
===============================
🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/
📘 Facebook: https://www.facebook.com/fernbabyfern/
📷 Instagram: https://www.instagram.com/tiktokfernshop/
🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop
===============================
Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.
👉 Subscribe here: https://go.hivehq.ai/676bf86e
👉 Want the system we use to scale? Start here: https://go.hivehq.ai/caf1163f
👉 Or want to schedule a demo with us? Book here: https://go.hivehq.ai/c583ca52
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.5 / 5
6 ratings
Spotify
5.0 / 5
8 ratings
Contact TikTok Shop Secrets with Fernando Campos
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of TikTok Shop Secrets with Fernando Campos?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
