Tour Operator Growth Podcast

About Tour Operator Growth Podcast

The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should. Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips. This podcast was built from that exact reality. The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control. We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you. The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run. Powered by Resmark.

Publisher

Nikki DeSantis & Greg Rosenhan

Category

business

Language

en

Explicit

No

First episode

18 Jan 2026

Latest episode

29 Sept 2026

Latest episodes

32 episodes in the feed.

1. 

   29 Sept 2026

   How Much Should You Spend on Marketing and Booking Software?

   How much should you be spending on marketing? And on your booking software? Scott Riddell talks with tour operators every day, and price is the question he hears most. In this episode, Nikki and Greg ask him to answer it for the whole industry, not just for Resmark. Scott gives the number most operators want (5 to 10 percent of revenue) then explains why the percentage matters far less than what that marketing is actually doing. He also makes the case that the real cost of your booking softwa...

2. 

   15 Sept 2026

   How One Client Grew Revenue 80% With Less Traffic

   Everyone thinks they need more traffic. Most operators actually have a conversion problem, and fixing it is the cheapest growth you can get. In this episode, Nikki and Greg pull back the curtain on two of ResmarkWeb's newest programs: our Conversion Engine (CRO) and our Coaching program. We break down real client results (including a $700K increase in online sales and an 80% jump in revenue, both on less traffic), explain what conversion rate optimization actually is (and what it isn't), and...

3. 

   1 Sept 2026

   AI That Actually Knows Your Tour Business with Kelsey Tonner

   Most tour operators using AI are getting generic, mediocre results, and the fix isn't a better prompt. It's better context. In this episode of the Tour Operator Growth Podcast, Nikki sits down with Kelsey Tonner, founder of Guest Focus, who has coached thousands of tour operators since 2015. Kelsey breaks down the levels of AI use he sees across the industry, from uploading files into a single chat, to projects built around a business profile and ideal guest avatar, to a full "AI brain" that...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Contact Tour Operator Growth Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.