Trades Talk Podcast is a captivating and dynamic program that is led by Justin White. He’ll delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With his extensive network of industry connections, Justin provides an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!

Trades Talk
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Podcast Overview
Trades Talk Podcast is a captivating and dynamic program that is led by Justin White. He’ll delve into the triumphs of various trade industries, showcasing the successes of those who have made a significant impact. With his extensive network of industry connections, Justin provides an unparalleled view into the world of visionary leaders. Prepare to be inspired and enlightened with the trade secrets, career advice, and business tips that are shared. Make sure to have a notepad on hand, as this show promises to be an unforgettable journey!
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Publishing Since
9/28/2023
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Recent Episodes

July 22, 2026
Jerry Schill: How the Landscape Collective Scaled to $200M and 2,000 Team Members
This week on Trades Talk, Justin White sits down with Jerry Schill, CEO of The Landscape Collective. Jerry has built a maintenance driven organization at roughly $200M in revenue, 2,000 team members, 36 locations across 8 states and Canada, 93 percent recurring revenue, and 21 acquisitions since partnering with private equity. Jerry unpacks the ”business in a box” concept that let him refine a 15 profit center P&L into one hedgehog, the two PE recaps that funded the run, and the leadership principles that keep 2,000 people aligned across a continent. He also shares why frontline incentive pay turned into a disincentive, why he only ”meddles” when the numbers slip, and why ”somebody’s always coming” is the mindset that has kept him hungry for 34 years. In this episode: The Business in a Box playbook: Jim Collins’ hedgehog applied to maintenance, laser focus on people utilization and asset utilization, and how that becomes portable enough to bolt into 21 acquisitions The three core values that gate every hire and fire: employee centered, customer focused, champions in the communities we serve Why incentive pay works for account managers, ops managers, and branch managers, but became a disincentive at the frontline and had to be uncoupled PE demystified: two recaps (Argon Capital, then TruArc in December 2025), what actually happens the day after the wire hits, and why PE only steps in when things go sideways Jerry’s biggest takeaway is simple. Do good, stay focused, hire slow and fire fast, and remember that somebody is always coming. Purpose is what carries you when the numbers get hard, not the other way around. If you are a 5 to 30 million dollar operator wondering whether focus really wins at scale, considering PE, or trying to build a company that survives past your day at the helm, this one is required listening. JW Group Website: https://www.jwhitegroup.com/ Justin LinkedIn: https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/ Justin Instagram: https://www.instagram.com/justinwhiteceo/ Justins Youtube: https://www.youtube.com/@justinwhiteceo The Landscape Collective: https://www.thelandscapecollective.com/ K&D Website: https://kndlandscaping.com/ K&D Instagram: https://www.instagram.com/kanddlandscaping/ Disruptors Community: https://www.skool.com/disruptors Disruptors Advantage Newsletter: https://disruptors-advantage.beehiiv.com/

July 17, 2026
Weekly Update #57: K&D's 300% Maintenance Sales Jump and the 54% AI Adoption Gap
Host Justin White interviews industry experts on K&D's 300% maintenance sales growth and the critical 54% AI adoption gap for trades operators.

July 15, 2026
Steve Wheatcroft: From a B Minus Business Plan to Canada's Biggest Landscape Company
Host Justin White interviews Steve Wheatcroft, founder of Canada's largest landscape company, about scaling a business and the mindset shifts required for hyper growth.
181 total episodes available with 77 transcripts
Recent guests on Trades Talk
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Steve Wheatcroft
Guest
Justin White
Guest
Tim Hendricks
Guest
Ben Hansen
Guest
Sean Laux
Guest
Jeremy Ross
Guest
Michael Ding
Guest
Austyn Roth
Guest
Kendel White
Guest
Peter Lemon
Guest
Bob Grover
Guest
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- What is Trades Talk?
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This podcast updates weekly.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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