True North is a conversational advice podcast that provides empowerment and actionable hope for NEMT owner-operators. Unlike other podcasts that frame their hosts as the experts and heroes, True North situates the listener as the hero and the host as the facilitator. We want to present MediRoutes as a legendary, stable, knowledgeable base on which entrepreneurs can build their business.
True North will be a conversational advice-and-interview show featuring Morgan and a rotating guest list of subject-matter experts, successful fleet owners, and industry "fellow travelers."
The podcast will focus on the "boots on the ground" reality of transporting vulnerable populations—moving beyond software specs to discuss leadership, growth friction, and the "lonely at the top" experience of owner-operators. The ultimate goal is to move the audience from a state of desperation or desire for growth to a sense of empowerment and resolve.
Ep. 8 How NEMT Coverage Supports Sustainable Business Growth with Marc Crawford
In this episode of True North, I sit down with Mark Crawford, Director of Transportation at Swan Insurance, to explore the vital intersection of insurance and non-emergency medical transportation (NEMT). With 18 years of experience in commercial auto insurance, Mark shares insights that can help NEMT providers navigate the often complex insurance landscape. We discuss how to keep costs down while ensuring you have the right coverage to enhance your operations and attract better contracts. Mark emphasizes the importance of building relationships with facilities and understanding the unique challenges faced by NEMT providers. Tune in to learn how strategic partnerships and informed decision-making can lead to sustainable growth in this evolving industry.
20 Oct 2026
Ep. 7 How MedRoutes Helps CTN Improve NEMT Operations
In Episode 7 of the True North Podcast, I explore how MediRoutes is transforming non-emergency medical transportation (NEMT) operations at the Community Transportation Network (CTN) in Fort Wayne, Indiana. Joining me is Justin Clupper, CTN's executive director, who shares his journey from board member to leader of this vital nonprofit. We delve into CTN's mission to provide affordable transportation for seniors and people with disabilities, highlighting their innovative use of MediRoutes software to enhance efficiency and reduce waste. Justin also discusses the importance of creating meaningful rider experiences and his personal commitment to improving community accessibility. Tune in to discover how technology and compassion drive CTN's success in serving those who need it most.
6 Oct 2026
Ep. 6 Maximizing Efficiency with Real Time GPS Fleet Tracking in NEMT with Eric Mulvin
In this episode of True North, I sit down with Eric Mulvin, a seasoned expert in the non-emergency medical transportation (NEMT) industry. We delve into the transformative power of real-time GPS fleet tracking and how it maximizes efficiency for NEMT operators. Eric shares his journey from founding a taxi company in Scottsdale to building PacBiz, a company that provides outsourced dispatch and support services for transportation businesses. We explore the importance of core values, the challenges of scaling a business, and the necessity of adapting to industry changes. Whether you're a newcomer or a veteran in the NEMT field, this episode offers valuable insights into navigating growth and maintaining a strong company culture. Join us for an engaging conversation that could redefine your approach to transportation management.
22 Sept 2026
Ep. 5 How Compliance Tracking Tools Transform NEMT Operations
In Episode 5 of the True North Podcast, I sit down with Alex Stathis, a seasoned entrepreneur who transformed his career from IT and restaurants to building a thriving non-emergency medical transportation (NEMT) business. We delve into the pivotal role compliance tracking tools play in revolutionizing NEMT operations. Alex shares his journey of founding Greater Chicago Transit, highlighting the importance of attending industry conferences, leveraging technology, and implementing strict safety protocols. We discuss the recession-proof nature of NEMT and the enduring demand for transportation services for the elderly. Alex also emphasizes the value of customer service and the impact of AI tools in modern business operations. Join us for an insightful conversation on navigating challenges and seizing opportunities in NEMT.
9 Sept 2026
Ep. 4 How Healthcare Transportation Providers Grow With Brokers
Welcome to the latest episode of the True North podcast, where we empower the Non-Emergency Medical Transportation (NEMT) community to thrive. Join Morgan Landry as he engages with Paul Hynes, Senior Director of Logistics at MTM, a leader in the NEMT brokerage space.
In this insightful discussion, Paul shares his journey through various roles at MTM, highlighting the importance of building strong relationships with providers. Learn what brokers truly seek in partners and how you can stand out in a competitive landscape.
Key topics include:
- The day-to-day operations of a logistics director in the NEMT industry.
- Insights on improving provider experiences through unified technology solutions.
- Strategies for effective communication and relationship-building with brokers.
- The evolving landscape of the NEMT market, including technology and regulatory changes.
- Actionable advice on how providers can enhance their visibility and increase trip opportunities.
What you'll gain from this episode:
- A deeper understanding of the broker-provider dynamic.
- Practical tips for enhancing your service offerings and compliance.
- Insights into the future of NEMT and the role of innovation in shaping the industry.
Tune in for valuable insights that can help you navigate your journey toward success in the NEMT sector. With the right strategies and a focus on collaboration, you'll be better equipped to meet the challenges ahead and thrive in your business.
26 Aug 2026
Ep. 3 Wheelchair Accessible Vehicles and the Future of NEMT
Join me, Morgan Landry, on True North, as we explore the dynamic world of non-emergency medical transportation (NEMT) with industry experts from BraunAbility, the leading wheelchair accessible vehicle company. In this episode, I sit down with John Maselli and Jake Craig to discuss the evolution of mobility solutions, the impact of the Americans with Disabilities Act, and the importance of accessibility in transportation. We delve into the challenges and innovations in the NEMT sector, offering insights on purchasing decisions for accessible vehicles. Discover the passion that drives these industry leaders and their commitment to enhancing mobility for all. Whether you're an operator or just curious about the field, this episode provides valuable perspectives on navigating the path to success in NEMT.
13 Aug 2026
Ep. 2 Steve Smith on Building MediRoutes From the Ground Up
Welcome to the TrueNorth Podcast, your essential resource for navigating the Non-Emergency Medical Transportation (NEMT) landscape. In today's episode, host Morgan Landry welcomes Steve Smith, founder of MediRoutes, to share his unique insights on the evolution of NEMT software and the challenges faced by transportation providers.
Key topics covered in this episode include:
The Origins of MediRoutes: Steve recounts his journey from realizing a gap in NEMT software to creating a platform that addresses the industry's specific needs.
Client-Centric Development: Learn how initial client feedback shaped MediRoutes offerings, ensuring that each feature was built to solve real-world issues faced by NEMT providers.
The Importance of Team Building: Steve discusses the critical role of assembling a reliable team, sharing lessons learned from both successful and unsuccessful hires.
Navigating Challenges: Discover how Steve tackled early software challenges and the importance of perseverance and customer loyalty in overcoming obstacles.
Listeners will gain valuable insights into the NEMT industry, effective team management strategies, and the significance of customer feedback in product development.
Join us in this engaging conversation to understand how MediRoutes continues to innovate and support the NEMT community, providing essential tools for efficient operation and better patient service. Tune in now and navigate your path to success with us!
21 Jul 2026
Ep. 1: Broda Seating on NEMT Comfort and Patient Safety
Welcome to the latest episode of the True North podcast, where we explore the world of Non-Emergency Medical Transportation (NEMT) and share invaluable insights for success. Join our host, Morgan Landry, as he talks with Ed Banda, Director of Sales West at Broda Seating, about the significance of proper seating in NEMT operations and the importance of industry standards.
In this episode, Ed shares his unique journey from military service to medical sales, emphasizing how his experiences have shaped his commitment to improving patient care through quality seating solutions. With over 43 years of expertise, Broda Seating specializes in enhancing comfort and safety for individuals in long-term care environments.
**Key Topics Covered:**
- Understanding the role of seating in NEMT and its impact on patient safety and comfort.
- The importance of industry standards and the work being done by NEMTAC to improve operational safety and efficiency.
- Practical advice for small NEMT operators on prioritizing investments that enhance service quality and operational effectiveness.
**Key Takeaways:**
- Investing in proper seating is not just about compliance; it significantly enhances the image and safety of your NEMT operation.
- Establishing and adhering to industry standards can lead to improved safety, reduced costs, and ultimately better service for patients.
- Engaging with industry organizations like NEMTAC can provide valuable networking opportunities and resources for success.
Tune in to discover how you can elevate your NEMT business and ensure you're making informed decisions that benefit both your operation and the communities you serve. Don’t miss this opportunity to learn from industry experts and navigate your path to success.
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