What's true & not true about acquiring massive users, building outstanding content, going viral, building a growth team, and using AI for making better decisions.
Seventh episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.
During this episode we talked with Maor Sadra, CEO & Co-Founder of INCRMNTAL
00:00 - About Maor
01:00 - AI as a software that learns
04:00 - Measuring incrementality with AI
06:00 - AI for performance and creativity
07:00 - Letting go and trusting AI
10:00 - Human intelligence auditing and challenging AI
11:00 - Building vs Buying
12:00 - AI as a team member that empowers you
13:00 - Accepting and adopting AI
8 Nov 2021
Smarketers #6 Louis Tanguay
Smarketers Podcast Episode #6:
Conversations with marketers using artificial (and human) intelligence to make smarter decisions.
During this episode, we talked with Louis Tanguay, MD & Founder of App Growth Summit.
For us Louis is a person who likes to keep things simple and real, and we like that. He adovcates on the importance of connecting with humans and building communities. App Growth Summit is one of those communities.
Timeline:
00:00 – About Louis and App Growth Summit
05:00 – The Role of Marketers after IDFA
06:00 – How to reach people better
07:00 – AI being more A than I
07:30 – The importance of Community Building
10:30 – Hot topics in marketing that are just nonsense
12:00 – Being real to your audience
14:00 – What’s True and not True about AI in Marketing
16:00 – Content Quality vs Quantity. The 50/50 rule
18:30 – How to make the most out of your content
21:00 – Telling a consistent story along the User Journey
22:30 – The Gap between Product and Marketing Teams
23:00 – Growth as a Holistic Approach
To learn more about Smarketers visit https://www.winclap.com/
1 Jun 2021
Smartketers #5 - Lomit Patel
The fifth episode of the Smartketers Podcast: conversations with marketers using artificial (and human) intelligence to make smarter decisions.
During this episode, we talked with Lomit Patel, VP of Growth at IMVU.
He is also the author of the best-selling book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, which is part of Eric Ries' "The Lean Startup" series.
00:00 - About Lomit
02:00 - Machines thinking and acting as humans
03:00 - Machine Learning for product recommendation
04:00 - AI for User Acquisition: how to spend your media budget more efficiently
05:00 - Right audience, right creative: running thousand of experiments with AI
05:30 - Predicting user behavior: churn, engagement, and monetization
08:00 - Getting people excited to use AI to become more efficient
12:00 - AI in Startups - Doing more with less
13:00 - Check and Balances when working with AI
16:30 - The AI mindset: being curious and open to change
Lomit's book Lean AI: How Innovative Startups Use Artificial Intelligence to Grow, can be found at www.theleanai.com
To learn more about Smartketers visit www.winclap.com
4 May 2021
Smartketers Episode #4 with Deval Panchal
Follow us: www.winclap.com
22 Apr 2021
Smartketers #3 - Ashley Fauset
Smartketers Podcast Episode #3: conversations with marketers using artificial (and human) intelligence to make smarter decisions.
Timeline:
00:00 - About Ashley
02:00 - Revolutionary AI uses in everyday life
03:00 - Predictive analytics for User Behavior
03:30 - Content personalization and 1 to 1 recommendations
04:00 - Using AI for creatives personalization
04:30 - Social Listening to understand Customer Pain Points
05:00 - Main blockers when adopting AI
06:00 - Building In-house AI capabilities
07:00 - Being replaced by AI: Fact or Myth?
During this episode, we talked with Ashley Fauset, COO at Stardust Entertainment. We talked about AI reducing emotionality in decision-making; Predictive analytics for User Behavior; Personalized Recommendations; Using AI for creatives personalization; Main blockers when adopting AI; and Building in-house AI capabilities.
To learn more about Smartketers visit www.winclap.com
25 Mar 2021
Smartketers Episode #2: Jennifer Donahoe
Second Episode of our Smartketers Podcast now live!
Short discussions with marketers using artificial (and human) intelligence to make smarter decisions. 🤓🤖
During this episode, we talked with the great Jennifer Donahoe (https://www.linkedin.com/in/ACoAAAB34l4BfLBjMIAGZGnv1ed0BctWhdKnuZ4), Marketing and Growth Lead at Riot Games (https://www.linkedin.com/company/riot-games/).
We covered: AI in the Gaming Industry; enhancing UX and player matching; will AI replace marketers?; Good (and Bad) approaches for AI and the risk of creating The Matrix.
Jen is a true marketing expert in the Gaming Industry. Following every child’s dream, she has been around Toys and Video Games her whole life, even making a great career out of it. It was a real pleasure having someone so nice and so open to talk about her views towards tech, AI, and her passion for Gaming.
Thanks Jen!
To learn more about AI: https://www.winclap.com/ai-budget-allocation/
#AI (https://www.linkedin.com/feed/hashtag/?keywords=ai&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6780937735952838656) #mobilegaming (https://www.linkedin.com/feed/hashtag/?keywords=mobilegaming&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6780937735952838656) #smartketers (https://www.linkedin.com/feed/hashtag/?keywords=smartketers&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6780937735952838656) #useracquisition (https://www.linkedin.com/feed/hashtag/?keywords=useracquisition&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6780937735952838656) #digitalmarketing (https://www.linkedin.com/feed/hashtag/?keywords=digitalmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6780937735952838656)
4 Mar 2021
Smartketers Episode #1: Gonzalo Varela
We are launching our new Smartketers Podcast!
Short discussions with marketers using artificial (and human) intelligence to make smarter decisions.🤓🤖
During this episode, we talked with Gonzalo Varela (https://www.linkedin.com/in/ACoAAAF7VzcBIlZpH9xnhfw0Q09nkOAJ_iWUQXc), Head of Growth at Winclap (https://www.linkedin.com/company/winclap/) about: What is AI?, How it is revolutionizing our personal and professional lives, the Use of AI in marketing, and Embracing change driven by AI.
We hope you’re enjoying Smartketers. If you’ll like to learn more about how you can use AI to scale your marketing decisions, join us at winclap.com/blog (http://winclap.com/blog)
#AI (https://www.linkedin.com/feed/hashtag/?keywords=ai&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6773605794257616896) #growthmarketing (https://www.linkedin.com/feed/hashtag/?keywords=growthmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6773605794257616896) #mobileadvertising (https://www.linkedin.com/feed/hashtag/?keywords=mobileadvertising&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6773605794257616896) #smartketers (https://www.linkedin.com/feed/hashtag/?keywords=smartketers&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6773605794257616896)
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