I focuses on building “retention machines” for businesses. This involves going beyond just acquiring new customers to fostering long-term relationships and repeat purchases. His experience with on-site optimization, email automation, and customer reviews/loyalty programs demonstrates his understanding of the various levers that can be pulled to achieve this goal.
The Power of Consistency in Marketing: Why Showing Up Matters
In this episode, we tackle the often-overlooked importance of consistency in marketing. While big, flashy campaigns tend to steal the spotlight, it's the steady, continuous efforts that truly make a difference in the long run.
Join us as we explore:
Why consistent messaging keeps your brand top-of-mind with your target audience
How regular engagement helps you stay attuned to your niche's evolving needs and preferences
The role of consistency in benchmarking success and adapting to algorithm changes
Why brand awareness is just as crucial as promotional campaigns
We'll also discuss practical strategies for maintaining a consistent presence across various marketing channels and share real-world examples of brands that have leveraged the power of consistency to build strong, lasting relationships with their customers.
Whether you're a small business owner, a marketing professional, or an entrepreneur looking to make a lasting impact, this episode will provide you with valuable insights and actionable tips to help you unlock the full potential of your marketing efforts.
Tune in now and discover how consistency can become your secret weapon in the ever-changing landscape of digital marketing!
#MarketingConsistency #BrandBuilding #CustomerEngagement #PodcastEpisode
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
3 May 2024
Selling the Sizzle, Not the Steak
Sell the Sizzle, Not the Steak: The Power of Benefit-Driven Email Marketing
In email marketing, it's tempting to focus on your product's features. But to really connect with your audience, you need to sell the benefits.
Don't just sell a fishing rod; sell the thrill of catching bigger fish. Don't just push a protein shaker; highlight the smooth, lump-free taste. Don't merely market nail gel; promise longer-lasting, perfectly painted nails.
Your customers care about what your product can do for them. Will it make their lives easier, more enjoyable, or more successful? Showcase those benefits in your email campaigns.
Features are still important for demonstrating value and credibility, but always tie them back to the benefits they provide.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
1 May 2024
Consistency Across Consumer Touchpoints
Consistency across consumer touchpoints is non-negotiable for marketing success. The average consumer now engages with a brand 9-15 times before purchasing (up from 7-13!), and every interaction counts. (Source: Global Consumer Insights Survey 2024) 78% of consumers feel more connected to brands with a consistent tone, and 83% say consistent visuals increase brand trust. In my latest video, I share how to deliver a unified brand experience that builds equity and sets you apart. Listen now and share your thoughts below. #ConsistencyIsKey (https://www.linkedin.com/feed/hashtag/?keywords=consistencyiskey&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7189284539175702528) #MarketingIn2024 (https://www.linkedin.com/feed/hashtag/?keywords=marketingin2024&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7189284539175702528) #SocialMedia (https://www.linkedin.com/feed/hashtag/?keywords=socialmedia&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7189284539175702528) #TruluDigital (https://www.linkedin.com/feed/hashtag/?keywords=truludigital&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7189284539175702528) #MarketingStrategy (https://www.linkedin.com/feed/hashtag/?keywords=marketingstrategy&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7189284539175702528)
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
1 May 2024
Unlock the Secrets to Skyrocketing Your Email Subscriber Engagement!
In this episode, I share three proven strategies to take your email marketing to the next level. Learn how personalization, interactive content, and automation can help you build stronger relationships with your subscribers and drive conversions. Don't miss out on these game-changing tips that will revolutionize your email marketing approach! Watch now and join the conversation in the comments. #EmailMarketing (https://www.linkedin.com/feed/hashtag/?keywords=emailmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7191096497155813376) #SubscriberEngagement (https://www.linkedin.com/feed/hashtag/?keywords=subscriberengagement&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7191096497155813376) #PersonalizationPower (https://www.linkedin.com/feed/hashtag/?keywords=personalizationpower&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7191096497155813376) #InteractiveEmails (https://www.linkedin.com/feed/hashtag/?keywords=interactiveemails&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7191096497155813376) #AutomationMagic (https://www.linkedin.com/feed/hashtag/?keywords=automationmagic&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7191096497155813376)
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
16 May 2020
Introduction to Email : Cart Recovery Series
In this episode, we talk about what a cart recovery email is, how you can create one and also the benefits.
What messaging is important and how do you position your incentives to purchase.
Follow us for more insights
https://www.acrdig.co.uk
Follow us on social
Instagram - https://www.instagram.com/acr_digital/
Facebook - https://www.facebook.com/ACR_DIGITAL/
Twitter - https://twitter.com/acr_digital
Spotify - https://open.spotify.com/show/2GspMos47qKeajPg6Z8MaJ
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
4 May 2020
Introduction to Email : The Welcome Series
The Welcome Series -
What is it / How do you set it up / Why is it so important?
In this episode, we talk you through the setup and implementation of the welcome series. This is a huge opportunity for business to introduce their product / service in the right way and start a lasting relationship with your customers
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
21 Sept 2018
Meet Carl Pullein
This week on the show we talk to productivity coach Carl Pullein. We discuss his own productivity tools ( Todoist and Evernote), how and why they work for him and also what are the common challenges he faces when mentoring or coaching clients. How he devised his own productivity map and what to do when you fall off the wagon.
Carl also shares his one tip to making productivity work for you.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
13 Sept 2018
Meet Nic Morgan of Creative Pie Films
On this weeks show we talk to Nic Morgan of Creative Pie Films. We talk creative freedom, drones, Rob Schnieder and so much more. Why Nic is so in love with the moving image and how it has 'tainted' his movie watching experience. Nic gives his tips on how to start out in video if its new to you or your business and how mobile has changed the video landscape.
We also get his views on clean polished video content vs insta story ''real life'' video?
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
30 Aug 2018
Meet Mike Winnet UKs #1 Demotivational Speaker
In this weeks episode we chat to Mike Winnet the UKS #1 Demotivational speaker. What is a demotivational speaker you ask? Well take a listen and find out.
We chat to Mike about his views on the market of motivational speakers, why they dont work and on occasion they can actually do more harm than good. How the influencer lifestyle is not really a lifestyle and more of a false reality, and much more.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
21 Aug 2018
Meet Col Skinner Owner at Profoundry
This week we chat to Profoundry owner Col Skinner. In 2014 Col quit his agency manager job after 6 years of being agency and client side. He then started his own consultant business focusing on training, audits and delivery of campaigns then quickly moved into a focus in paid media ad setup and management. Now he has 3 support staff and has been running his own business for 5 years. I also started GRAFT.shop last September as a side passion project. Col is passionate about self employment and freelancing.
You can see Col's other media features here: www.profoundry.co/in-the-media/ or Connect with Col on Linked in here: https://www.linkedin.com/in/colskinner/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
9 Aug 2018
Meet Loyalty Lion CEO Charlie Casey
In this weeks episode we chat to Loyalty Lion CEO Charlie Casey. We talk about Charlie starting his journey at a very young age to how Loyalty Lion came to be. Charlie walks us through his entrepreneurial and the lessons he has learnt along the way. He talks about innovating within his business and how its OK to try new things and how to recognise when they are and more importantly are not working.
Find out more about Loyalty Lion here https://loyaltylion.com
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
2 Aug 2018
Meet 'Mr Email' Ben Harrington of Truffle Shuffle Media
Welcome back to another episode of ACR Radio, this week we are back on the email, talking to Truffle Shuffle Media's Ben Harrington. We talk content strategy, personalisation, the relevance of real world content and how, if you are not already sending emails, to get up and running, and really see the benefit of staying in touch with your customer base.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
26 Jul 2018
Meet The Social Word Founder Lisa Maynard-Atem
This week on the show we have The Social Word Founder Lisa Maynard - Atem. What can I say about Lisa, she started out as a stylist who launched her blog and social channels to get active in a new and emerging space, a few years later she is responsible for the social channels of the most luxurious brand in the world Harrods. She took Harrods from a 0 to over 1+ million Instagram followers in her time there. Lisa has now spread her wings again and is embarking on a new chapter of her digital journey and we talk all about it.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
2 Jul 2018
Meet Dotmailer Founder Tink Taylor
Welcome to the first episode of the ACR Podcast, in this episode we tell you what you can expect from us in our new show and we get to chat to Dotmailer Founder and President Tink Taylor.
Tink Taylor founded Dotmailer in 1999, with over 20 years experience within digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched dotmailer in the US at the end of 2012 and later took dotmailer to APAC in 2015. Tink has also recently announced that he will be a judge at this years BMW i UK.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/trulu/message
Contact Trulu Digital Radio
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Trulu Digital Radio?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
