Trust & Influence in B2B

Trust & Influence in B2B

Hosted by Joel Harrison · Joel Harrison

4.4from 10 ratings

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38Podcast AuthorityScore out of 100 · How it is scored
79
Episodes
34
Transcribed
10
Ratings
Weekly
Cadence
2025
First episode

About Trust & Influence in B2B

I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust. Buyers have always been cynical, hard to reach and even harder to convince, and increasingly expect to be self-directed in their research. In other words, they only want to engage with you on their terms. As if that wasn't bad enough, media and content channels are fragmented whilst AI is opening the floodgates to a tidalwave of content of questionable quality and veracity. It all adds up to a crisis of trust in B2B. In this podcast, I'll be interviewing innovative and inspirational marketers in the front line of addressing this challenge, providing deep insights into the context of this challenge, exploring new insights about its implications and looking at real world solutions and success stories. I’ll be exploring this topic from every relevant angle and perspective, but I’m going to focus particularly on thought leadership, influencer marketing and advocacy as they have particular relevance to this challenge.

Publisher
Joel Harrison
Category
arts · business · technology
Language
en
Explicit
No
First episode
27 Feb 2025
Latest episode
14 Oct 2026
Apple PodcastsSpotifyWebsiteRSS feed

Latest episodes

34 of 79 episodes have a transcript.

  1. 14 Oct 2026TRANSCRIPT

    How to win trust in ABM's biggest deals

  2. 7 Oct 2026TRANSCRIPT

    Everyone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index

  3. 29 Sept 2026TRANSCRIPT

    B2B nostalgia: how and when to go retro in your campaigns | Five creative approaches from the B2B Marketing Awards entries, with Guy O'Brien of Custom Influence

Inside a recent episode

How to win trust in ABM's biggest deals

Published 14 Oct 2026 · Transcript excerpt

[…] We should also pivot back a bit, talk about automation and AI. And so tell us a bit about where organisations should deliberately preserve human judgment and interaction, even where you can automate stuff, I mean, particularly around this. Yeah. And I'm wary. I'm very mindful. I'm talking a lot about the human experience and it's very close to my heart and I will always do that. But I am wary of coming across that, you know, I'm anti-AI, I'm not at all. It's not about saying you should never automate things. I think the challenge is that the boundary is just constantly moving and you've got to be really mindful of that. […]

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Who has been a guest on Trust & Influence in B2B

Names identified in recent episode analyses. Showing up to five guests.

  • Claire Ellis
  • Greg Salmon
  • Jeff Lowe
  • Guy O'Brien
  • John Rockhold

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)
4.1 / 5
7 ratings
Spotify
5.0 / 5
3 ratings

Podcast Authority Score: 38 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality
76
Social presence
0
YouTube
0
Engagement
0

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Who hosts Trust & Influence in B2B?

Joel Harrison host the show. Published by Joel Harrison.

How often do new episodes come out?

The show publishes weekly, based on its RSS feed.

Does Trust & Influence in B2B take guests?

Yes. Guests have been identified in episode analyses.

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34 of 79 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.

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