Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.
Today, April is joined by special guest host Austin Sandmeyer! Austin is the Customer Lifecycle Marketing Manager at Sendoso, the leading sending platform that helps companies stand out with new ways to engage customers. His expertise is in the tech startup space, and he is also a current friend and former colleague of the Trust Relations team. He’s here to discuss how marketers can adapt to today's shifting economic landscape, with customer-focused strategies to boost your brand’s outreach strategy. In the Campaign Essentials segment, Austin and April chat through some recent brand collaborations and offer insights about what makes or breaks a successful brand partnership.
Follow Austin’s work here: https://www.linkedin.com/in/austinsandmeyer/ (https://www.linkedin.com/in/austinsandmeyer/)
NEWS:
Read about brand collaborations in Marketing Brew, here: https://bit.ly/3n8CQfw (https://bit.ly/3n8CQfw)
CONNECT WITH TRUST RELATIONS:
Email us at trustrelationsthepodcast@gmail.com.
Visit our website: https://www.trustrelations.agency
Follow us on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com (https://www.zapsplat.com).
14 Jun 2023
33: Guest Host Renée Walker: How to Boost Your Marketing in an Uncertain Economy
Today, April is joined by special guest host, Renée T. Walker! Renée is the president of RENEE WALKER & ASSOCIATES, a strategy, brand and marketing communications agency. She’s here to share her top five questions to help business leaders reframe their understanding of brand identity and optimize their marketing efforts. April and Renée also discuss tips to help brands overcome budget challenges without sacrificing vital marketing and PR functionalities. In the PR news segment, they cover a series of recent examples of AI errors in editorial reporting, including a potential defamation lawsuit to be levied against OpenAI in Australia. Tune in as they cover the implications of AI writing for news and communications industries.
Follow Renée’s work here: https://reneewalkerandassociates.com/ (https://reneewalkerandassociates.com/)
NEWS:
Read about the defamation accusations against ChatGPT here: https://www.morningbrew.com/daily/stories/2023/04/07/can-ai-defame-you (https://www.morningbrew.com/daily/stories/2023/04/07/can-ai-defame-you)
CONNECT WITH TRUST RELATIONS:
Email us at trustrelationsthepodcast@gmail.com.
Visit our website: https://www.trustrelations.agency
Follow us on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com (https://www.zapsplat.com).
31 May 2023
32: Brand Authenticity: Truth and Trust in Ads and Collabs
On the show today, April and Hamish dissect the reported increase in false advertising lawsuits, with a look at high-profile examples including allegations against Olaplex, Anheuser-Busch, Sazerac Company, and Barilla. Together, they share advice for brands to avoid misrepresenting their products and initiatives online and in the press. Today’s campaign analysis features a deep dive into Nike’s collaboration with Tiffany & Co. earlier this year, with an assessment of the campaign's successes and missed opportunities.
CAMPAIGN ANALYSIS:
Read about the Nike x Tiffany & Co. collab here: https://www.fastcompany.com/90843222/nike-tiffany-co-collab-is-match-made-in-branding-heaven (https://www.fastcompany.com/90843222/nike-tiffany-co-collab-is-match-made-in-branding-heaven)
NEWS:
Read about the rise in false advertising lawsuits here:
https://www.modernretail.co/marketing/with-false-advertising-lawsuits-on-the-rise-brands-risk-long-term-harm-to-their-image/ (https://www.modernretail.co/marketing/with-false-advertising-lawsuits-on-the-rise-brands-risk-long-term-harm-to-their-image/)
CONNECT WITH TRUST RELATIONS:
Email us at trustrelationsthepodcast@gmail.com.
Visit our website: https://www.trustrelations.agency
Follow us on social media:
https://www.linkedin.com/company/trustrelations/
https://twitter.com/trustPRelations
https://www.facebook.com/trustrelations
https://www.instagram.com/trustrelations/
Sound effects obtained from https://www.zapsplat.com (https://www.zapsplat.com).
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