TRUST The Social Media Show with Zoe Cairns

About TRUST The Social Media Show with Zoe Cairns

Are you struggling with what post on your Social Media? Running out of Social media content ideas? Would you like to to keep up to date with the latest Social media updates and trends? Introducing The Social Media Show with Zoe Cairns. A weekly show with occasional expert guests discussing and celebrating the big, wide and wonderful world of social media! Listen weekly to stay up to date with all the latest trends, updates, strategies and tools in social media.

Publisher

Zoe Cairns

Category

business · business

Language

en

Explicit

No

First episode

10 Jan 2021

Latest episode

4 Nov 2021

Latest episodes

8 episodes in the feed.

1. 

   4 Nov 2021

   008. Creating Your 90 Day Social Media Content Plan!

   In this episode of The Trust Podcast, we’re going to be talking about your 90-day plan. One of the biggest things that entrepreneurs find is that they don’t have time to create content on a regular basis. And the 90-day plan is a great way for them to get the overall vision and ideas around what they want to push in their business and create the content for the next 90 days. We will go through a few steps that you can take to start organizing your 90-day plan. Visit ZC Social Media and Academy: Website: https://www.zcsocialmediaacademy.com/ or https://zcsocialmedia.com/ (https://zcsocialmedia.com/) Get your Social Media Success Planner 2022 - https://zcsocialmedia.com/social-media-success-planner-2022/ Twitter: https://twitter.com/ZCSocialMedia/

2. 

   27 Jul 2021

   007. Facebook Five

   In this episode of The Trust Podcast, Zoe Cairns is on the show to share her thoughts, insights, and strategies on how you can leverage the Facebook Five for your business and coaching endeavours. The Facebook Five – Business Manager, Business Suite, Creator Studio, Live Producer, and New Page Experience – are tools embedded in Facebook that businesses can utilize to expand their reach, grow and communicate with the audience, and create content. If you are a business owner looking to improve your social media presence, don’t miss this episode! Facebook Five: Business Manager [03:23] The Business Manager controls and looks after your business pages. It allows you to control who will be the admin, analysts, creators, or even the agency you might bring to manage your page or ads. It is your solution if you want to run, place, or track Facebook and Instagram ads. [04:12] The Business Manager also allows you to manage your product catalog and helps you syncing your e-commerce website and your page easier through Facebook. [06:36] If you are the business owner or part of the marketing team, ensure that you have access to managing the Business Manager to manage your assets. It’s crucial to have control over it. [07:13] Make sure you have more than one admin on your page because if there ever comes a time where you got hacked, at least there is one admin that can help you recover it. Otherwise, all of your efforts in/to growing that page will be lost. And make sure that the person you set as admin is/are the people you trust or someone who’s on the business with you. Facebook Five: Business Suite [08:16] If the Business Manager is controlled at the core level of your business, the Business Suite can be controlled by your marketing assistant or social media manager. The Business Suite is about communication and engagement with your audience across multiple platforms – Facebook and Instagram. [09:41] Facebook used to have the “Pages App,” but it was replaced with the Business Suite, an improved version. Facebook Five: Creator Studio [10:42] On the first of July, Facebook Insights starts disappearing from the backend of your Facebook pages. Why? Because it has now been integrated into the Creator Studio and Business Suite. [11:58] The Creator Studio focuses on creating and managing your content. It allows you to create stories, manage your videos, schedule feed posts, and even provide in-depth video analytics. If you are a content creator, Facebook has the “Facebook Stars” or “Fan Subscriptions” if you want to make money from the platform. [13:22] The Creator Studio can be utilized better via desktop because you can stay away from distractions with your phone and provides a better layout and view than accessing the tool on mobile. Facebook Five: Live Producer [14:38] When you go to your Facebook page via desktop and see a “Create a Post” button that says “Live,” clicking the “Live” button takes you to the Live Producer. Although you can use OBS or Ecamm for a better live viewing experience, Facebook introduced new features that can make your life interactive if you are a beginner. [15:11] The Live Producer now allows you to “Cross Post” to multiple pages within Facebook at once. It also allows you to promote a group when you go live, and people can simply click on it and join. If you are a charity, you can also add a donation button that would show on stream. [16:53] It also lets you add polls and ask live questions on stream that would show the results live. If someone asks a question, you can then feature that question on stream that would pop on screen. This makes an interactive experience between you, as the broadcaster, and your audience. [17:57] Not only that, it allows you to put graphics on your live videos and even put a featured link – which is monumental if you want to drive traffic to a website you want them to go to. Facebook Five: New Page Experience [19:29] With the New Page Experience slowly rolling out, the Likes would disappear in Facebook pages. Only the Follow metric would be shown. The tool also allows you to use your business page just like your personal Facebook account. [20:26] What does it entail? It means you can join a Facebook group and interact with other business pages as a business entity. The New Page Experience also shows a newsfeed of pages that you followed. Conclusion [22:40] In conclusion, the Business Manager is your overall tool to manage your social media assets such as your Facebook & Instagram pages, audience lists, and product catalogs. The Business Suite is about community interactions and responding across multiple platforms. The Creator Studio is about content creation and management. The Live Producer is cross-posting and interactive streaming, and the New Page Experience is to take your business page experience to the next level. Learn more about Zoe on: Website: https://zoecairns.com/ Twitter: https://twitter.com/zoe_cairns Instagram: https://www.instagram.com/zcairns YouTube: https://www.youtube.com/channel/UCp-gg60kW6VN3F-GKJbCZMg Visit ZC Social Media and Academy: Website: https://www.zcsocialmediaacademy.com/ or https://zcsocialmedia.com/ (https://zcsocialmedia.com/) Twitter: https://twitter.com/ZCSocialMedia/

3. 

   7 Apr 2021

   006.Knowing Your Audience is Key to Your Social Media Success

   In this episode of The Trust Podcast, Zoe Cairns shared the tools she uses to analyse her audience and tips on how and where to find them. Are you engaging on your social media platforms? Do you see your audience engaging on your posts? Or is engagement like an afterthought? Tune in as Zoe sheds light to these questions. What is an Engagement? [02:56] Engagement is not just about the likes and comments, it could be direct messages, or website visits where people go through to get in touch with you. It is not about the vanity metrics and getting more followers, it’s the quality of the followers and the actions that they make which is important. How to engage with your audience? [04:02] Have you brainstormed and filled out your target audience sheet? To find your ideal audience, know the age group, location, gender, where they hang out, their interest, etc. Be specific otherwise you are being too broad on who they are. [05:25] Understand their pains and challenges. What challenges are they facing right now? What can you do to help them and lead them to potentially work with you? And be relatable. Tools you can use to know your audience and engagements [07:17] Start filling out your target audience sheet to create those buyer personas. You can use the following tools to understand your audience more: AnswerThePublic (http://www.answerthepublic.com/) – is an online tool that gives top questions people are asking Google. Type a keyword, that’s not too specific, and results will be shown via a spider diagram of what most people are asking. You can use this as a topic to create blog posts, podcast titles, live videos, clubhouse rooms, and even an opener for a social media post. [13:19] Facebook Audience Insights – provides comprehensive analysis on pages, groups, and communities your audience are hanging out on Facebook and a good indicator for LinkedIn as well. Define the location, gender, marital status, education, etc. Don’t be too specific because results would be too few. Choose one or two interests and see what comes up. You can also see the Top 10 Pages they engage with and you can use that as an avenue to engage with them as a business—to get to know them more. [15:48] LinkedIn – it now has hashtags to see what people are posting and engaging with. Click on a particular hashtag of interest and take a look at the contents being posted associated to it. You can get a clear idea of what they are engaging with. [16:49] Flick: Instagram Hashtag Tool (https://flick.tech/?fpr=zcsocialmedia) – an excellent hashtag tool to get ideas on the hashtags people are using and how many posts are associated with that hashtag. Look for the hashtags that your audience are mainly engaging with. You can also look at the top posts that are getting the most engagements and start from there. [19:13] Alternatively, you can use Instagram itself and manually look for your audience, who they are engaging with, and what hashtags they are using. Conclusion [19:48] All of these tools provide you the content, ideas, and understanding about your audience. It will help you be more relatable, understand their pain and challenges, and enable you to come, find, and engage with them. Key Quote: [03:45 – 03:58] “Engagement is the key to build your audience. Before building your audience, engage with them, get to know them.” Resources Mentioned: AnswerThePublic - https://answerthepublic.com/ Flick - https://flick.tech/?fpr=zcsocialmedia Facebook Audience Insights - https://www.facebook.com/business/insights/tools/audience-insights Connect with Zoe for the Target Audience Sheet @zoe_cairns or @ZCSocialMedia on Twitter! Learn more about Zoe on: Website: https://zoecairns.com/ Twitter: https://twitter.com/zoe_cairns Instagram: https://www.instagram.com/zcairns YouTube: https://www.youtube.com/channel/UCp-gg60kW6VN3F-GKJbCZMg Visit ZC Social Media and Academy: Website: https://www.zcsocialmediaacademy.com/ or https://zcsocialmedia.com/ Twitter: https://twitter.com/ZCSocialMedia/

4. 

   31 Mar 2021

   005.Build Your Perfect Audience With Engagement

   In this episode of The Trust Podcast, we’re going to talk about why it’s important to engage with your audience, one of the key elements of Social media that a lot of people miss out on. And I’m going to be sharing with you the reasons why it is key to building your perfect audience. What is Engagement? [1:41] Engagement is where we spend time and engage with those people that have taken an interest in our posts and videos. It’s also where we would find our perfect audience and engage with their posts, creating conversations and discussions with them. Engagement is commenting, liking, sharing and adding value on someone’s post. [2:41] Engagement is where you and engage back with that person who liked or commented on your post and create a conversation that could lead that person into a customer. Importance of Engaging [4:04] Social media is a two-way communication channel. The platforms would like us want to engage back with our audience and create discussions, and conversations. They don’t just want us to be a one-way communication channel, basically a broadcaster! [5:21] Engagement is an essential part of your social media strategy to get as much organic reach as possible. [6:46]Engagement is an essential part of your strategy because the different platform algorithms would like us to engage to keep people longer on the platform. Three key tips when it comes to engagement [7:35] Number one, increase your engagement, but also make sure that you satisfy the algorithms and you’re doing as much engagement as you can, but not spending too much time, but being effective with it. [11:23] The next one is to check your inbox. You never know if anything slipped through there that you’ve missed that. It’s essential to make sure you get back to people. Even if it’s something that you can’t help with, don’t ignore it. [14:56] The third tip is to go and find your perfect audience. Go and find them, it’s like going to a networking event where you know your target audience will be hanging out. So the key to this is you need to know who your audience is first. If you would like my target audience sheet click here -- >> [19:49] The next thing is to make sure that you engage at the right time. Fifteen minutes before posting, engage with your audience. You will then find they will come back and look at your profile, check you out, and when you post you will find your engagement will increase. [21:00] Try engaging yourself with them at least three times a week. If all you do is post without engagements, you are wasting your time and effort. Make sure you check your analytics to keep track of the increase or decrease of engagements. Key Quotes: [4:36 – 4:47] “Algorithms and platforms change as years pass by—platforms now want us to be a two-way communication channel.” [22:00 – 22:07] “Make sure to do this engagement process—take the right step and action, and it will go a long way.” [22:40 – 22:51] “Engagement with your audience is a vital part of your social media journey. Without it, you will be clueless about what your audience needs—it’s a place of feedback and key conversation.” Learn more about Zoe at http://www.zcsocialmedia.com Visit ZC Social Media and Academy: https://zcsocialmedia.com/ https://www.zcsocialmediaacademy.com/

5. 

   14 Feb 2021

   004. Build Your Online Audience From Zero

   In this episode of The Trust Podcast, Zoe Cairns is on the show to share her tips to building a target audience from zero. Many people are interested in gaining an audience, especially targeted ones when starting a business from scratch. Zoe shared her key steps on building an online audience and engagement and converting it into sales. Common mistakes on starting a business [0:52] When analyzing why people are not getting any results, they are often on the wrong platforms and are too scattered on a lot of social media platforms. [1:24] It’s also about not engaging with your audience. You are only constantly sending messages, which results in one-way communication instead of two-way communication. Engagement is the key for you to gain an audience in your online community. Knowing your audience [2:41] Five years ago, we set out our goals and business goals; thus, we know what services or products you want to advertise out there. [3:22] In business, it is important to know and acknowledge your short- and long-term goals. [3:36] Knowing your focus areas means knowing your target audience for each service and product. After that, you start to analyze your audiences’ interests. This helps to separate each potential customer into different platforms. Creating buyer personas [6:13] When you have a new product or service, putting your target audience into a character helps an ideal client for that particular focus area. [8:17] Keeping up to date in terms of changes in every social media platform helps you to distinguish which audience would match the best for each of your products and services. Social media platforms [9:46] Facebook has a great tool called Facebook Audience Insights, wherein it shows you all the demographics of everyone on Facebook. You can also select a location of your preferred audience. Facebook Insights also enables you to learn their interests and pages that they like. [11:42] Once you know your audience, you can then determine what platforms you're going to use because there's no point you're using platforms if your audience aren't hanging out on there. In small businesses and corporate organizations, you need to be thinking about where the time is allocated by your team members and for business owners. [12:43] Another tool for Twitter  is a tool called Followerwonk (https://followerwonk.com). It is a tool that enables you to go and search all the bios of everyone on Twitter to find your audience. [13:10] On LinkedIn, you can look for different people under the Advanced Search by their job title. You start by reaching out and connecting with everyone and then sending them your sales pitch. What you want to do is go and engage with them, go and look at their posts, start commenting on some of their posts, and not stalk them, but start to engage with them. [14:27] With Instagram, look at the different hashtags and find out if your audience is hanging out and engaging on different posts under the relevant interest hashtags. Using a tool called Flick.tech, which is a great tool to find relevant and trending hashtags and find hashtags that are relevant to your target audience, it's a great way to check them out engage with your audience. [15:46] Don't be on every single social media platform. If you thinly spread yourself across too many, what happens is you're not active on other platforms. Use only one or two platforms. Engaging content [16:57] Once you’ve known your audience and their interests, your next step is to create engaging content that enables them to engage with you. Research is important to know their challenges and create a solution to their problems. [18:04] Check out the pages that your audience is interacting with and how it puts across their content to your possible audience. This will give you ideas for creating your content. [19:18] Engaging is an important process to building your audience. Key Quotes: [1:49 – 2:00] “Algorithms on the social media platforms want you to be engaged in on their platform and keep people longer on their platforms to make them feel part of a community. So, engagement is key.” [19:42 – 19:57] “You need to be going into the platform and engaging with your audience on a consistent basis. Go and find them. Go and engage with them. And I don't mean go and bombard them with sales messages. Go and engage, build rapport and build conversations.” Learn more about Zoe at ZC Social Media Visit ZC Social Media and Academy: https://zcsocialmedia.com/ https://www.zcsocialmediaacademy.com/

6. 

   15 Jan 2021

   003. Increase Your Engagement & Leads by Being Consistent on Social Media

   How can you stay more consistent on social media, spend less time on planning content but still get some great and better results? We all know that marketing and lead generations is an important aspect of our business, and if you can plan your social media activities, you can consistently and effectively create quality content, save time, and engage more with your audience. In this episode of Trust Podcast, Zoe Cairns shares some of the strategic key steps to make sure that you stay organized and effective on your social media content planning. Being Consistent on Social Media Block Out Time 2:28 This is the first step to planning your content. Make sure you're consistent on social media. Block out some time in your diary that you're going to sit down and think about those content ideas that you're going to plan, research and create that content for the month ahead. Think about those key points that you really want to put out and those focus areas that you really want to focus on. 3:00 The first step is putting it in the diary, and setting that time aside. Now the biggest thing is once you've set it in the diary, you've got a stick to it. If we don't stick to it, and we get distracted, something else comes up. You really need to be strict with yourself. You need to make sure there's no distractions that is going to take you away from that booking in your diary. You really do need to make sure that you stick to that time, and you allocate it to that planning of your social media activities. Know Your Audience 4:27  If you know your audience well, it makes it so much easier when it comes to creating the content that's going to get the engagement and also get the results that you're looking for. 5:16 When we're talking about knowing your audience, we use a couple of tools to really analyze what and who our audience are and what other pages that they might be communicating on or engage in on. There’s a tool called Facebook Audience Insights. 5:55 Facebook Audience Insights is a tool that sits on the back end of Facebook, it's on our ads manager, and it gives us all the demographics and interests of everyone on Facebook. 6:47 With Facebook Audience Insights, you can save that audience and use it for future ads. 7:39 It's so important to know your audience because if you don't know your audience, it's then that you can't actually then start to look into what are their pains and challenges. Researching the Pain and Challenges and What Types of Content You Can Be Delivering to Your Audience 9:45 These ideas can be key points, that you can really repurpose multiple bits of content to post out across social media. It's going to really save you time. 10:25 Think about what are those pains and challenges and what key posts can you create around it. If you create a blog post, or take out key points from that blog post and create an Instagram story, create a Facebook Live, create a podcast from it, and create a video for YouTube, create a quote post, and some great ideas there. Planning is a Key 11:39 To start to plan that content, put it out into a content planner. 11:52 Having a plan is important, it's actually going to save you time each day to do you know some more important things in set. Creating 12:16  Creating of content is making sure that you've put your brand across with the right tone of voice, colors, the right fonts, and the right templates. 12:37 Canva is a great tool that can really start helping you create some amazing looking images, and content posts for your social media. 12:54 Get the time to create and put your ideas into content that your audience is going to love and engage with. Engage Each Day 13:14 Engage in each day is really important when it comes down to the algorithms of some of the social media platforms. 13:26 Facebook, and Instagram, and LinkedIn and Twitter have algorithms that sit behind where you when you post and they determine how much reach organically your posts will get. 14:11 What also comes down to the algorithms is how much you're engaging with your community. Engagement is a really important part of your social media activities. 14:55 Engagement can be from commenting to people that have commented on your post first, it could be going to engage with your target audience, it could be engaging on different hashtags of where your target audience might be hanging out, it could be looking at similar people that do similar things to you and finding out what other profiles they're engaging on, and engaging with key people, and getting involved in discussions within groups. 16:11 The platforms will see that if you’re not engaging, and that you're just broadcasting various scheduling tool, you will see a decrease in your reach and the number of people seeing your posts. It's important that you're going in there on a daily or every other day to go and engage with your audience and really build those conversations. Key Quotes: [00:37-00:41] “An hour of planning can save you 10 hours of doing.” [13:57-14:10] “The more quality posts you put out there, the more engagement you will get and the more results driven to your call to action, the more people that will see your post organically, and the more the algorithms will love you.” [14:32- 14:50] “The time that you would have spent on thinking about what you were going to post each day, you can go and spend on engaging and networking with key people in the social media platforms and building key conversations and relationships with people that can then convert from conversations into customers.” Learn more about Zoe at https://zoecairns.com/ Visit ZC Social Media and Academy: https://zcsocialmedia.com/ https://www.zcsocialmediaacademy.com/

7. 

   11 Jan 2021

   002.What is the Clubhouse App? How can I get an invite?

   In this episode of The Trust Podcast, Zoe Cairns is on the show to share her experiences using Clubhouse, an upcoming social media platform taking the world by storm. With Zoe's sought-after skills in social media, she worked alongside various business-entities. Zoe shared her thoughts on navigating through Clubhouse, rooms, clubs, and what should be your mindset going in as a viewer or as a speaker. What is Clubhouse? [2:13] It’s an audio-based social media platform that feels like listening to podcasts all day. It contains so much information that the amount of content you can digest is inconceivable. You can find people there of their respective expertise. [3:28] Find people in your network that can invite you to join the app. It is still in beta and currently accessible for iOS only. You can only invite people that are in your contact list and make sure that they join; otherwise, it would be a wasted invitation if given to Android users that cannot access it at the moment. [5:32] The Clubhouse is an excellent opportunity to build your network and get in front of people you have never met before. [6:08] You can find people by names or by rooms, but you cannot find them by location. If your business is geographically-based, it might not be a good time, but if you view it as a chance to learn and improve your current knowledge of the market, it is a remarkable opportunity. You will understand the burning questions that have been in your mind for a very long time. [8:55] It’s better to be successful in one platform where you share your content on and get excellent results than multiple platforms where you spread too thinly, inactive, left behind the dust and unseen. [10:31] This platform is not the place to do your sales pitch. This is the place to allow your audience to know more about you and ask questions on the challenge they face at the moment. You provide them quality-content and it will encourage them to find out more about you. Should you jump on the hype train? [11:14] There is hype around it, even much more than TikTok. Perhaps it is just how someone provides quality content and an ease of usage on the platform. [12:14] It opens up opportunity to get in there, talk to people, and ask questions to people you never expected to be in the same room as you. [12:57] It helps reconnect past acquaintances that you have not spoken into for a while. It makes you think about using the platform to progress yourself forward and create great collaborations from it. Visualizing and Navigating Clubhouse [13:56] Imagine walking in a hallway of a massive conference center. There are many doors in a conference center with signs that tells you what event is going on; this is what Clubhouse is like. Like a conference, you get into a room where you can enter or leave as you please quietly. [16:10] If you want to stay, you can see a hand symbol on the bottom left of your screen, tapping it signifies raising a hand to ask a question. The speaker will then choose in a group of people “raising their hands” to answer. If you are selected, make sure to turn on your microphone until you are asked to show proper etiquette. [17:32] This is not all about the number of people tuning in your room, but the quality and value you contribute to the conversation. Some of the powerful rooms are the smallest ones. [18:39] Make sure that you are choosing the appropriate name and description for the room to attract your target audience instead of choosing generic ones. If you are hosting your room for the first time, never be shy. Building the conversation starts from somewhere. [20:03] If your audience is enjoying the content, you can ask them to share your room by tapping the plus symbol to invite their friends and their contacts that might be interested in listening to your content. How Followers Work in Clubhouse [20:39] You should unlearn all the things that you have learned on other social media platforms. The algorithm in Clubhouse looks at how you engage in different rooms, invite people to your room, how people follow you and getting reminders for your upcoming events. It is not all about to your follower count but the quality of the content you are putting out and how many people find the rooms you are holding useful. [21:59] Going for a “Follow for a Follow” room will get you followers that are not relevant to your target audience. Creating your Room [22:53] Don’t be nervous. It is excellent to hold your own room and invite moderators that can add tremendous value on what you wanted to do. [24:28] Do it with people, since it is all about collaboration. You may do it alongside with three or four people and have them invite their networks in your room. It adds excellent value since you have people with varying opinions with different takes on the content you are sharing. [25:04] Make sure to create bullet points of the things you want to cover. Don’t panic that no one is going to join, you can start speaking and wait for people to tune in. Talk about the key points that would make your room engaging. Clubs in Clubhouse [26:23] Clubs hold rooms. Have your members join your club and when you create a room in that club, your members will get a notification that you started a room. You need to have done free consistent rooms over three weeks for it to be approved as a club. How do you Monetize this? [27:40] This is not about you selling. This is about creating opportunities for people to get to know more about you and the services that you offer. Connecting your profile to Twitter and Instagram will them get across. Your quality content will help you convert it to sales if done correctly. [29:15] If you have masterclasses or a website, put it in your bio. Put how your content will help people, and make sure to include your key credentials. Be disciplined; this is highly addictive. Be responsible for the learnings that you get and allocate time efficiently. [31:49] You can schedule your room by tapping the little calendar at the top. People who scheduled in your room will get a reminder and see what is going on through their calendar. If you swipe left when you are in the “hallway”, you will the people you are following and the rooms they are in. This will be a good indicator of what rooms are highly engaging and acceptable content. [32:49] You can also do closed-rooms with the people you are following. It is a room not open to the public. Key Quotes: [22:33 – 22:36] “We know from other platforms that followers are a vanity metric.” [29:45 – 29:54] “My goal is not to monetize but to provide value, superb quality knowledge, and build a great network of people.” Learn more about Zoe at https://zoecairns.com/ Visit ZC Social Media and Academy: https://zcsocialmedia.com/ https://www.zcsocialmediaacademy.com/

8. 

   10 Jan 2021

   001.The Whirlwind Week

   In this episode of The Trust Podcast, Zoe Cairns is in the show to share her meteoric life experiences from working three different jobs to being a mortgage broker to an internationally sought-after social media expert and her thrilling “whirlwind-week.” With her vast experiences working alongside various businesses, companies, brands, and frequent appearances on TV Shows, one should praise her expertise in social media growth, marketing, and lead generation. Zoe founded both ZC Social Media and ZC Social Media Growth Academy to assist different business-entities on social media marketing and content to build your audience. University life [3:40] I worked as a chemist in the morning, working for my granddad’s M.O.T place in the afternoon and putting paints behind a bar in the evening. It was not an everyday job, but it helped me get through my university years with my parents’ support. [4:38] I want to be a programmer and build websites when I left the university. [5:33] I need to get a proper job, start bringing in the money, and get rewarded for the hard work that I’ve done at the university. Being a Mortgage Broker [6:13] I went for an interview with the mortgage brokers. They liked my enthusiasm, and I got accepted for the job. [6:53] With the desire to progress my career, I took an examination to be a certified IFA Mortgage Broker. [7:26] The recession hit in 2008, and it was a tough time. My boss told me to go out of the world, expand my network, and build my client base. [8:13] My friend recommended Facebook. I joined groups where I was able to leverage my expertise in mortgage and became my avenue to generate leads. The Birth of ZC Social Media [11:33] Feeling the effects of the recession and my love for social media, my father made me realize that I am not happy with what I am doing. [12:21] I asked my bosses about my idea of leaving to start my own business. It was not well-received, and I eventually left the company. [13:02] With the network that I have built, it was able to assist me in building my business. That’s where ZC Social Media has started. Becoming a Social Media Speaker [15:40] I got invited to speak in Warsaw, Poland. I get to speak alongside the German government, Avon, and various NGOs. It is exhilarating to get covered in a local newspaper as a startup. [17:16] If you are given the opportunity to speak somewhere, it’s an opportunity to get some press coverage. This is even better if you are a startup, and it would boost your speaking opportunities. Whirlwind Week [21:53] It was a typical Monday for me where I got pinged by someone who went to my website and invited me to speak in Madrid, Spain. I immediately grabbed that opportunity. [23:48] I went to deliver my talk in a room of different people from different franchises of the company around the world. It is the convergence of different cultures. [25:18] An unknown number called me out of nowhere. I thought it was spam, but I still answered it. I was surprised to get invited to be a guest in ITV This Morning, a show where I dreamt of being a part of for 18 months. [26:39] I went straight to the airport with my husband, not knowing the flight we will be getting on and how to go home. It was surreal that I was muddleheaded at the moment. Good thing we had a chauffeur coming to get us to a hotel for the night. [28:05] I thought it was going to be a relaxed Monday, but it turned out to be a whirlwind week. Friday felt like I was at the top of the world. [29:12] Everything that happened was not a phone call, but the amalgamation of the connections and relationships that I have built. Being consistent and sharing relevant content to get noticed will help you bring that opportunity. Key Quotes: [11:55 – 11:57] “Do something that you enjoy. Life is too short.” [22:38 – 22:44] “You need to be quick if you are looking at speaking and press opportunities.” [29:02 – 29:08] “If you want to achieve that goal, put the effort, time, and take it step by step.” Learn more about Zoe at https://zoecairns.com/ Visit ZC Social Media and Academy: https://zcsocialmedia.com/ https://www.zcsocialmediaacademy.com/

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