James Jani creates long form, video-essay-style documentaries about the world of business. Sometimes it's exploring complicated subjects that need to be simplified, like the stock market. Other times, it's doing a deep dive on exploitative industries that prey on those who are ambitious yet naive.
In this episode, James speaks about his early interest in YouTube, the path that led him to creating a channel, the emotions that come with overnight stardom, his philosophy on content, and where he wants to go next.
https://www.youtube.com/c/JamesJani/videos
9 Apr 2021
Wattpad: Connecting Stories and Brands to Gen Z (w/ Chris Stefanyk)
Chris Stefanyk is the Head of Brand Partnerships at 'Wattpad': a platform for amateur and established writers alike to share their written stories with an online community. Of their 90 million + monthly users, 80% are Generation Z.
We discuss Wattpad's growth, their uniquely supportive community, and the success that brands have seen through partnering with the platform.
https://brands.wattpad.com/
14 Mar 2021
How Can Brands Connect to Gen Z? (w/ Shane Austrie)
Brands vying for the attention of 'Gen Z' need to utilize advertising approaches that account for the generation's unique values and digital habits. Shane Austrie joins the podcast to discuss these topics more in depth. Shane is a Gen Z ad tech consultant whose background includes AdTech machine learning at companies like Reddit, as well as Gen Z-focused consulting work for Fortune 500 companies.
We discuss the sensibilities of Generation Z, long form vs short form content, the value to micro influencers, and more.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
13 ratings
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