Facebook and Boston Consulting Group (BCG) present Turn the Tide, based on an industry-first report offering valuable sector-wise insights into how businesses are grappling with the new reality that a global pandemic has thrown at them. The series highlights the emerging trends that are altering consumer behaviour in India and share opportunities that exist for businesses by unlocking the new path to purchase.
8: Turn The Tide: Unlock business growth in the new normal by leveraging the new Media Playbook developed by GroupM & Facebook
Welcome to the eighth podcast of Turn the Tide series by Facebook. This week, we look at opportunities for Indian marketers to leverage the power of digital as a road to recovery using innovative and engaging tools to adapt to the changing consumer purchase pathway. Challenged by social distancing norms, an increased sense of health and hygiene and high income uncertainty, consumer behavior has significantly changed in the post covid world. The GroupM-Facebook Media Playbook helps brands and businesses adapt to this changed consumer landscape and revive growth by embracing the full spectrum of consumer segmentation, mastering the full funnel of performance marketing, integrating innovations with business outcomes and delivering on the right media mix.
19 Aug 2020
7: Turn the Tide: Using social creativity to transform brands, commerce and experiences
Welcome to the podcast of Turn the Tide series by Facebook where this week we explore a Digital Creative Playbook on how businesses can navigate the new normal by using social creativity to transform brands, commerce and experiences. As people turn to virtual experiences for every facet of their life, digital marketplaces have become a gateway to brand exposure and experience. This episode shares actionable guidance for brands to revamp their social creativity and collapse the funnel to drive impulsive sales action.
10 Aug 2020
6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales
Welcome to the sixth podcast of Turn the Tide series by Facebook and BCG. This week, we look at opportunities for Indian automakers to leverage the power of digital as a road to recovery with zero contact consumer journeys to drive consumer engagement. As re-inventing and re-imagining become the buzzword in the automotive world, brands should focus on strengthening online-offline pathways to meet customer expectations and improve sales conversion in a post COVID-19 era. This episode talks about the new pathway for the auto industry with increased digital solutions, expectations of a seamless omni-channel experience and the growing importance of virtual after-sales service.
3 Aug 2020
5: Turn the Tide for Insurance category: Leveraging digital influence to drive consumer action
Welcome to the fifth podcast of Turn the Tide series by Facebook and BCG. This week, we dive into the insurance sector to dissect industry trends and analyse how businesses should leverage the power of digital to cater to the changing needs of their customers. While spending sentiment is translating differently across categories, the insurance sector has clearly seen an upswing with online playing a critical role in brand engagement in the post COVID-19 period. This episode shares actionable guidance on how brands should leverage the increased digital influence to reach out to the audience online and identify opportunities to win in the new normal.
28 Jul 2020
4: Turn the Tide for the CPG category: Solutions to leverage 1.3x increase in digital influence for brands
Welcome to the fourth podcast of Turn the Tide series by Facebook & BCG. This week, we dive into the Consumer Packaged Goods industry to analyze how marketers must make their brands digitally salient to accelerate growth in the post-COVID-19 world. As people turn to virtual experiences for every facet of their life, the CPG sector needs to orchestrate the supply chain management to meet demand variability and adapt to changing consumer behaviour. The episode shares actionable guidance on key challenges that brands are facing that digital can help resolve for a seamless transition from an offline to an online experience.
21 Jul 2020
3: Turn the Tide for the Apparels category: Leverage digital influencer for resurgence
Welcome to the third podcast of Turn the Tide series by Facebook and BCG where this week we have all eyes on the apparel industry to decode how digital is likely to influence up to 60% of apparel consumers. With the increased usage of social media post pandemic, over 40% consumers learn about products across categories through designers and influencers. This report reveals how brands should drive innovation and implement digital strategies to drive business resurgence in a post COVID-19 world.
30 Jun 2020
2: Turn the Tide: Digital to influence 7/10 mobile consumers
Welcome to the second podcast of Turn the Tide series by Facebook & Boston Consulting Group (BCG) where this week we discuss the mobile category with the biggest industry stalwarts as they offer insights on how businesses can leverage digital adoption to win in the new normal. This episode outlines how digital acceleration has significantly increased across the path-to-purchase, with 7/10 Indian mobile consumers likely to be digitally influenced.
Listen in.
5 Jun 2020
1: Turn the Tide: Unlock The New Path To Purchase
Facebook and Boston Consulting Group (BCG) present Turn the Tide, based on an industry-first report offering valuable sector-wise insights into how businesses are grappling with the new reality that a global pandemic has thrown at them. The series highlights the emerging trends that are altering consumer behaviour in India and share opportunities that exist for businesses by unlocking the new path to purchase.
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