About Turning Up the Volume: The Communications Podcast
As a small business, finding your voice is not easy.
From deciding what you want to say, to knowing how to say it, this is Tarleton Communications' toolkit for SMEs who want to build a communications strategy and grow their business.
www.tarletoncomms.com
Thomas and Tom dissect the communications lessons from the UK and US elections, highlighting the power of personality and strong narratives for comms professionals.
16 Sept 2024
Ep 6: Measurement and Evaluation
Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.
In the final episode of this series, we're talking about the final element of a strategy, measurement and evaluation. We explore the point of evaluation when the project is already done, and why there's always room for improvement even if your campaign has gone well.
To find out more about how you can improve your communications and grow your business, visit www.tarletoncomms.com (www.tarletoncomms.com)
16 Sept 2024
Ep 5: Tactics
Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.
Today we're talking tactics. For many people this is the most fun part of any project, so we're talking you through what types of tactics you can use, and how to pull off them off well.
To find out more about how you can improve your communications and grow your business, visit www.tarletoncomms.com (www.tarletoncomms.com)
16 Sept 2024
Ep 4: Positioning and Messaging
Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.
As we pass the halfway point of the series, we're talking about positioning and messaging. So how do you make sure that what you're saying will engage your audience? And how can you choose your words so that say something about your wider brand and values?
To find out more about how you can improve your communications and grow your business, visit www.tarletoncomms.com (www.tarletoncomms.com)
16 Sept 2024
Ep 3: Segmentation and Targeting Audiences
Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.
How to segment and target specific audiences is our focus today, so what is segmentation? Should you prioritise certain audiences over others? And how to you grab the attention of a specific group of people?
To find out more about how you can improve your communications and grow your business, visit www.tarletoncomms.com (www.tarletoncomms.com)
16 Sept 2024
Ep 2: Vision, Mission and Objectives
Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.
Today we're discussing how to build the foundations of a good strategy: Vision, mission and objectives. So what are they? What's the point of them? And how do you put them together?
Read our blogs on vision and objectives on our News and Insights page (https://www.tarletoncomms.com/insights).
To find out more about how you can improve your communications and grow your business, visit www.tarletoncomms.com (www.tarletoncomms.com)
16 Sept 2024
Ep 1: What is a Strategy and Why Build One?
Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.
In our first series we're focussing on how to build and implement a strategy, so today we're are talking about what a strategy is and why you should build one.
Read our blog on the importance of strategy here (https://www.tarletoncomms.com/insights).
To find out more about how you can improve your communications and grow your business, visit www.tarletoncomms.com (www.tarletoncomms.com)
6 Sept 2024
Turning Up the Volume: The Communications Toolkit from Tarleton Communications
As a small business, finding your voice is not easy.
From deciding what you want to say, to knowing how to say it, this is Tarleton Communications' toolkit for SMEs who want to build a communications strategy and grow their business.
www.tarletoncomms.com
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