Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing Success! 52 Weeks of Actionable Activities You Can Do for a Killer Year of Content Marketing."
A Guide to Video Production for Social Media Marketing
It’s no secret the future of social media is video content. According to HubSpot, 86% of businesses are using video in their content strategy in 2021. Whether that be a live or on-demand video, you need to know how to film a video and where to upload it effectively.
In this episode of Two Minute Marketing Tips, I cover:
How to film a video
Where to upload it effectively
Video features on the top apps
Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud
22 Oct 2021
How to Turn Your Lovable Pet into a Social Media Star
Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account.
Think your pet has what it takes to become the next social media sensation? You’re barking up the right tree! In this episode of Two Minute Marketing Tips, we’ve assembled a quick guide to putting your pet on the path to social media stardom.
Topics include:
Content creation
Hashtag use
Networking advice
Marketing and Sponsorships
Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud
18 Oct 2021
3 Reasons Why You Should Link to Your Competitors
The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation.
In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business.
Topics include:
Establishing credibility
Creating customer loyalty
Search engine optimization
Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud
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