UMAI Marketing Co-Founders Alison and Karin just launched a podcast!
From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders.
You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together.
Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing
Welcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective.
Andrea shares her journey from spending years in retail and eCommerce at companies like Walmart, Nielsen, Meta, and Prose to writing one of the most-read DTC newsletters—CPGD. CPGD has evolved into a vital resource for digitally native brands, boasting 10,000 weekly readers and fostering a vibrant community, and it's the go-to online directory that connects brands, investors, and service providers alike. Andrea shares how her experience of finding brands to invest in, what to look for, and her favorite brand darlings at this time.
Join us as we explore the dynamic world of CPGD and uncover invaluable insights for investing success. 🎙️
Let's break it down for you...
[0:59 - 5:12] Intro: Meet Andrea Popova of CPGD.xyz
[5:13 - 8:23] Making Your First Angel Investment
[8:24 - 11:43] Andrea's Favorite Brands
[11:44 - 13:15] What to Look for When Investing
[13:16 - 15:27] What Kind of Questions Founders Should Ask Potential Investors
[15:28 - 18:30] Recent Brand Investments & CPG Opportunities
[18:33 - 21:03] CPG Trends: The Rise of Brand Profitability
[21:04 - 22:03] Final Thoughts and Closing
Mentions from this episode:
Learn more and Start growing with us –
UMAI Marketing socials –
Instagram: https://www.instagram.com/umaimarketing/ (https://www.instagram.com/umaimarketing/)
TikTok: https://www.tiktok.com/@umaimarketing (https://www.tiktok.com/@umaimarketing)
LinkedIn: https://www.linkedin.com/company/umai.. (https://www.linkedin.com/company/umai..).
Learn more about investing and CPGD with Andrea -
👉🏼 cpgd.xyz
Access the Digital Marketing Tools Collection
SHOP NOW 👉🏼 https://umaimarketing.com/shop/ (https://umaimarketing.com/shop/)
Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with
UMAI: https://www.facebook.com/groups/core3inspiration/ (https://www.facebook.com/groups/core3inspiration/)
#cpgd #podcast #ecommerce #investment
1 Apr 2024
#54: 4 Steps to Successful Ad Audience Targeting
In this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize cost per acquisition by using better audience targeting techniques, and leverage your retargeting for lifetime value. Join us as we explore the four essential steps for discovering optimal audiences to drive successful ad campaigns. Let’s dive in! 🎧
Let's break it down for you...
[0:58 - 2:07] Introduction: How to target audiences for Facebook and Instagram advertising
[2:07 - 4:22] Step 1: Analyze the Competition's Customers
[4:23 - 5:16] Step 2: Craft Your Customer Avatar
[5:17 - 7:21] Step 3: Define Motivators & Pain Points
[7:22 - 11:23] Step 4: Choosing Targeting Interests & Other Audience Types
[11:24 - 12:25] Final Notes for Better Audience Targeting
Mentions from this episode:
Learn more and Start growing with us –
UMAI Marketing socials –
Instagram: https://www.instagram.com/umaimarketing/ (https://www.instagram.com/umaimarketing/)
TikTok: https://www.tiktok.com/@umaimarketing (https://www.tiktok.com/@umaimarketing)
LinkedIn: https://www.linkedin.com/company/umai.. (https://www.linkedin.com/company/umai..).
Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/ (https://umaimarketing.com/shop/)
Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/ (https://www.facebook.com/groups/core3inspiration/)
#audiencetargeting #advertising #ads #podcast #socialmediamarketing
20 Mar 2024
#53: Our Top 4 Ad Creative Optimization Tips to Increase Conversion Rates
Hi friends! Today, we're serving up some juicy tips on how to spice up your ad game with killer creativity! These tips are sure to help your brand skyrocket its growth! 🚀
Creative is QUEEN when it comes to ad performance, so buckle up for this episode as we share our favorite tips for better ads. We've gathered all of our learnings on what works and what doesn't over the years into four simple tips (+ some bonus tips for good measure) for you to discover how to hook your audience with better creativity.
Whether you're a seasoned pro or just dipping your toes into the advertising waters, this episode is sure to leave you feeling inspired and ready to take action. So, let's roll up our sleeves, unleash our inner creative goddess, and watch those ad campaigns soar to new heights! ✨
Let's break it down for you...
[0:58 - 3:16] Introduction: Facebook & Instagram Ad Creative Best Practices
[3:16 - 4:40] Tip 1: Create a Strong Hook to Stop the Scroll
[4:41 - 6:53] Tip 2: Test Optimal Video Lengths
[6:54 - 7:50] Tip 3: Humanize your Ads for More Engagement
[7:51 - 11:15] Tip 4: Make it Look Native
[11:16 - 12:32] Bonus Tips for Higher Performing Creatives!
[12:34 - 13:28] Closing
Mentions from this episode:
Learn more and Start growing with us –
UMAI Marketing socials –
Instagram: https://www.instagram.com/umaimarketing/ (https://www.instagram.com/umaimarketing/)
TikTok: https://www.tiktok.com/@umaimarketing (https://www.tiktok.com/@umaimarketing)
LinkedIn: https://www.linkedin.com/company/umai.. (https://www.linkedin.com/company/umai..).
Access the Digital Marketing Tools Collection SHOP NOW 👉🏼 https://umaimarketing.com/shop/ (https://umaimarketing.com/shop/)
Stay in touch: Join UMAI's Facebook Group: CPG Marketing CORE 3 Inspo: Organic Social, Social Ads & Email with UMAI: https://www.facebook.com/groups/core3inspiration/ (https://www.facebook.com/groups/core3inspiration/)
#facebookads #advertising #ads #podcast #socialmediamarketing
Inside a recent episode
#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls
Published 11 Apr 2023 · Transcript excerpt
[…] When? Why? How? So from your perspective, how do these brands know when Google ads will start working for them? Like when should they start? So we look at a couple of key components and a lot of this is probably similar to, you know, both components from your core three program. And I love that concept of like, hey, it's a simple group of levers that you can pull right off the bat. I think what we look at are one, you know, do you have a website set up? Are you selling your products on a site that's ready to, to drive conversions? You know, people hit the site, you know, do they actually, do they actually get through the checkout process without a lot of friction? […]
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