Podcast thumbnail for Ummm, No! That's Not How It Works

Ummm, No! That's Not How It Works

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by Dr. Cheryl Robinson & Tara Ackaway

5.0(4 reviews)
19 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

We’re a resource for navigating the media and entrepreneurial landscape. Ummm, No! takes you through the proper and professional strategy of connecting with media platforms and scaling your business. We share what we wish we knew when we were starting our businesses. We explore everything from failures to triumphs and guest hosts. Dr. Cheryl Robinson is an international speaker, creator of Embrace the Pivot & a regular contributor at ForbesWomen. Tara Ackaway is CEO of Social Wise Communications. Bad a** publicist. Social media branding extraordinar. Let's go from Ummm, No! to Hell, Yes!

Language

🇺🇲

Publishing Since

6/23/2020

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Recent Episodes

Episode thumbnail for Episode 19: Why The 1st Feature Matters - No One Cares About The 2nd Feature From The Same Publication

April 13, 2021

Episode 19: Why The 1st Feature Matters - No One Cares About The 2nd Feature From The Same Publication

<p>Most publications have a 6-month to 12-month policy regarding a 2nd feature on the same person or company. This is in place so reputitious information is not circulating on the platform. Here’s the real truth: there’s no updates anyone or any company can have in less than 6-month that is worthwhile reading. Never, ever follow-up with a writer 2-weeks after your client was just featured. Work on developing a better angle and story for a feature to run in a 9-to-12-month period.&nbsp;</p>

Episode thumbnail for Episode 18: Know Your Worth, Then Add Tax

April 6, 2021

Episode 18: Know Your Worth, Then Add Tax

<p>Everyone has value that they bring to the table. There’s a difference in mindset from paying your dues to deserving to get paid for the value you bring to the table. As an entrepreneur, you have to know your worth (how much your time and skill-set is worth) and then add tax to your pricing. You deserve to get paid!</p>

Episode thumbnail for Episode 17: What Is An Advertorial & Why You Should Avoid It While Building A Brand

March 23, 2021

Episode 17: What Is An Advertorial & Why You Should Avoid It While Building A Brand

<p>Everyone with a product or service wants to be featured in a top tier media outlet like Good Morning America or New York Times. Some people resort to advertorials, which is becoming more popular in the media landscape as competition grows. Advertorials are paid articles in publication and cost thousands of dollars. However, not all are legit - many are scams. In this episode, we discuss what an advertorial is and why you should avoid it as you build out your brand.</p>

19 total episodes available

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Frequently asked questions

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What is Ummm, No! That's Not How It Works?

We’re a resource for navigating the media and entrepreneurial landscape. Ummm, No! takes you through the proper and professional strategy of connecting with media platforms and scaling your business. We share what we wish we knew when we were starting our businesses. We explore everything from failures to triumphs and guest hosts.

Dr. Cheryl Robinson is an international speaker, creator of Embrace the Pivot & a regular contributor at ForbesWomen. Tara Ackaway is CEO of Social Wise Communications. Bad a** publicist. Social media branding extraordinar.

Let's go from Ummm, No! to Hell, Yes!

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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