Unboxed: A Board Game Industry Discussion

About Unboxed: A Board Game Industry Discussion

Board Game industry veterans Jen Graham-Macht (@jgrahammy / Keymaster Games) and Danni Loe (@dannibelow / ACD Distribution) put their heads together to discuss industry conundrums and strategies for the biggest challenges we face as a board game community. If you would like to support our podcast, please send us a Ko-fi! https://ko-fi.com/unboxedmarketingpodcast

Publisher

Jen Graham-Macht & Danni Loe

Category

business · leisure

Language

en

Explicit

No

First episode

25 Aug 2022

Latest episode

11 Jun 2026

Latest episodes

5 of 40 episodes have a transcript.

1. 

   11 Jun 2026TRANSCRIPT

   S3E7: The Blockbuster Marketing Strategy

   Danni Loe and Jennifer Graham-Macht explore Anita Elberse's "Blockbusters" to reveal how to market board games with movie-level impact.

2. 

   26 Mar 2026

   S3E6: Breaking Through the Noise with Deirdre Cross

   How do you reach your audience amidst an onslaught of distractions, from life, from brands, from your own actions? Deirdre Cross shares her experience in leadership roles at mass market-focused companies: what works and what doesn't for breaking through the noise, and where we go from here. Special thanks to our episode contributors: Deirdre Cross Super Secret Startup Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

3. 

   1 Mar 2026TRANSCRIPT

   S3E5: Continued Learning with Kathleen Mercury

   Kathleen Mercury is arguably the greatest champion of continued learning in the tabletop game industry. A lifelong learner, teacher, and advocate for creating spaces to pass on knowledge, she shares her inspirations for all of the above from a unique designer-forward perspective, with parallel benefits across several roles. Special thanks to our episode contributors: Kathleen Mercury Game Design Academy GAMA Designer Day Episode written and produced by Danni Loe & Jennifer Graham-Macht. Beats by Lukas Michas. Graphic design by Seth Nickerson.

Inside a recent episode

S3E7: The Blockbuster Marketing Strategy

Published 11 Jun 2026 · Transcript excerpt

[…] Mm-hmm. Yeah. It's taking a risk, but it's really putting all of your eggs in one basket, which, you know, mom always told me not to do, but literally whole life. Don't do that. Yeah. But we've seen, we have a few examples here of things that have permeated culture just because of this, this philosophy of all these eggs. Um, So I think this first example, everyone will recognize Barbie. When the Barbie movie came out, that was at Pink Everywhere. That was online. That was on billboards. That was in commercials, in stores. We talked about the Barbenheimer collab one episode a couple years ago, probably when it was happening, because I was like, can I get a t-shirt? […]

Who has been a guest on Unboxed: A Board Game Industry Discussion

Names identified in recent episode analyses. Showing up to five guests.

• Bridgett Jeffries
• Tory Brown
• David Blanchard
• Ben Green
• Matt Paquette

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.3 / 5

12 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 26 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

26

Social presence

0

YouTube

0

Engagement

67

Contact Unboxed: A Board Game Industry Discussion

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Unboxed: A Board Game Industry Discussion