Unchartered Territory Podcast

About Unchartered Territory Podcast

Unchartered Territory: The Global Brand Builders Podcast Welcome aboard Unchartered Territory. The podcast where branding meets bold exploration. Hosted by Oli Russell-Cowan, co-founder of global brand building agency Unchartered Territory, each episode dives deep into the journeys of founders, creators and culture-shapers who are turning their ideas into household names. From cult beverage brands to beauty innovators and wellness disruptors, this show explores the strategy, resilience and creative ambition behind scaling internationally. Tune in for candid conversations with celebrity founders, industry leaders and entrepreneurs navigating uncharted waters in business and brand building.

Publisher

Unchartered Territory, hosted by Oli Russell-Cowan

Category

business · business · business

Language

en

Explicit

No

First episode

30 Jun 2025

Latest episode

18 Feb 2026

Latest episodes

6 episodes in the feed.

1. 

   18 Feb 2026

   BLASKO of Liquid Death on Loud Marketing, Heavy Metal, Personal Brand & Standing Out

   In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Blasko bassist for Ozzy Osbourne and Rob Zombie, artist manager and entertainment marketing overlord at Liquid Death. Blasko shares his journey from growing up in Venice, California to touring the world on the biggest stages in heavy metal and how those lessons now shape how he thinks about branding, performance, leadership and building brands. We get into: Growing up in Venice and ...

2. 

   10 Dec 2025

   Sam McGregor on Building Signature Brew: How Music & Craft Beer Created a New Kind of Brewery

   In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Sam McGregor, co-founder of Signature Brew, the London based brewery redefining what happens when music meets beer. Sam shares how Signature Brew evolved from a bold idea about fixing terrible beer at gigs into a nationally recognised craft brand powered by culture, collaboration and community. We get into: Founding Signature Brew & how music became the brand’s purposeWhy early artist...

3. 

   17 Nov 2025

   The Shnack Founder Story: How Kelsi Boocock Built the World’s First Dairy-Free Canned Protein Shake

   In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock, founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands. From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based living led to creating Shnack: a fun, flavour-driven protein brand now stocked nationally across NZ. ...

4. 

   21 Aug 2025

   Big Zuu on Building Drip: How Culture, Sport & Lifestyle Fuel the Water of Sport

   In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand. From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally. We dive into: The founding story of Drip and Zuu’s role ...

5. 

   1 Jul 2025

   Lessons in Global Brand Building with Unchartered Territory

   Ben Dando interviews Oli Russell-Cowan about Liquid Death's international expansion and marketing strategies, revealing insights into global brand building.

6. 

   30 Jun 2025

   Unchartered Territory - Welcome Aboard

   Host Oli Russell-Cowan introduces Unchartered Territory, a podcast exploring the stories of founders and creators behind successful consumer brands.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

174,599

Score snapshot 15 Sept 2025

Apple Podcasts (US)

1.0 / 5

1 ratings

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

45

Social presence

0

YouTube

86

Engagement

0

Contact Unchartered Territory Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.