What if technology wasn’t the answer—but the question?
In a world flooded with hype, Uncoded is the podcast where tech entrepreneurs learn to think clearly, act intentionally, and grow on their own terms. Hosted by entrepreneur and coach Maurizio Grassi, this podcast cuts past the buzzwords to explore what really works when building, promoting, and scaling technology-driven businesses.
This isn’t about lines of code or technical specs. It’s about navigating the messy, human, often uncomfortable path of turning powerful ideas into real-world impact—and sustainable profit.
Through open, unconventional conversations with founders, creatives, and bold thinkers, Maurizio dives into the strategies, mindset shifts, and quiet disciplines that fuel lasting success. No hacks. No hype. Just clear thinking, honest reflection, and a little challenge when you need it.
If you’re a tech entrepreneur seeking clarity, connection, and a deeper way to grow, you’re in the right place.
Because technology doesn’t change the world. You do.
Bradford Carlton: From Law to Low-Code | Automating Business with AI & n8n (Ep.9)
⚡ From Courtroom to Code | Bradford Carlton on AI, Automation & Business Growth
What happens when a lawyer becomes an AI automation consultant? In this episode of UNCODED Podcast, host Maurizio Grassi talks with Dr. Bradford Carlton, former attorney turned AI business consultant, about his journey from law to low-code—and how he helps companies scale with AI and no-code tools like n8n.
🔎 What You’ll Learn in This Episode:
Why Bradford left law to embrace business consulting and AI
How he discovered low-code/no-code and automated his own work
Why process understanding matters more than technology in automation
The role of discovery calls in translating ideas into workflows
Pricing and business models for building automations
The future of agentic AI and vertical automation
Whether you’re a founder, consultant, or business leader exploring automation, this episode shows how AI can unlock time, scale processes, and reshape entire industries.
📌 Listen & Subscribe to UNCODED:
YouTube: Subscribe here https://bit.ly/3GTPmc4
Spotify: Listen here https://spoti.fi/4irDUSp
Apple Podcasts: Listen here https://apple.co/3YenqFU
RSS Feed: https://feeds.captivate.fm/uncoded/
👤 Host & Guest Info
Host: Maurizio Grassi – Entrepreneur & Coach
LinkedIn: /mauriziograssi
Guest: Dr. Bradford Carlton – AI Automation Consultant
LinkedIn: /bradfordcarlton
🎙️ Produced by Zero2Stars | Voice & Editing: Riccardo Grassi
💌 Join the Community & Stay Connected
Subscribe to LinkedIn Newsletter: https://bit.ly/lnkd-newsletter
Book a Discovery Call: https://bit.ly/40j2yP0
Sponsorships & Contact: https://bit.ly/4iIcKXg
9 Sept 2025
Angelo Ponzi: Fractional CMO, AI in Marketing & Innovation Strategy (Ep.9)
🚀 Strategy Before Tactics | Angelo Ponzi on Marketing Leadership & AI Innovation
What’s the real role of marketing in an AI-driven business world? In this episode of UNCODED Podcast, host Maurizio Grassi talks with Angelo Ponzi, Fractional CMO, strategist, and author of The Strategy Blueprint. Together, they dive into why startups and SMEs need strategic marketing leadership, how fractional executives create impact, and where AI fits into innovation and ideation.
🔎 What You’ll Learn in This Episode:
The value of a Fractional CMO for startups and small businesses
Why companies fail without a clear marketing strategy
How to balance ideation vs execution in innovation
The risks of over-relying on AI for marketing (and what really works)
The future of agentic AI and orchestration in business
How to test, validate, and scale new ideas effectively
If you’re a founder, entrepreneur, or business leader navigating growth, this episode will help you rethink marketing, innovation, and AI adoption with a sharper lens.
📌 Listen & Subscribe to UNCODED:
YouTube: Subscribe here (https://bit.ly/3GTPmc4)
Spotify: Listen here (https://spoti.fi/4irDUSp)
Apple Podcasts: Listen here (https://apple.co/3YenqFU)
RSS Feed: https://feeds.captivate.fm/uncoded/
👤 Host & Guest Info
Host: Maurizio Grassi – Entrepreneur & Coach
LinkedIn: /mauriziograssi
Guest: Angelo Ponzi – Fractional CMO & Author of The Strategy Blueprint
LinkedIn: /angeloponzi
🎙️ Produced by Zero2Stars | Voice & Editing: Riccardo Grassi
💌 Join the Community & Stay Connected
Subscribe to LinkedIn Newsletter: https://bit.ly/lnkd-newsletter
Book a Discovery Call: https://bit.ly/40j2yP0
Sponsorships & Contact: https://bit.ly/4iIcKXg
🔥 If you found this episode valuable, don’t forget to like, share, and comment with your biggest takeaway about strategy, AI, or marketing.
26 Aug 2025
Why Tech Alone Isn’t Enough: Joel Benge on Turning Vision into Message - EP. 8
WHAT IF THE REAL CHALLENGE FOR FOUNDERS WASN’T BUILDING THE TECH—BUT TELLING THE STORY?
In this episode of UNCODED, Maurizio Grassi sits down with Joel Benge, a technologist turned communication strategist, who helps founders transform raw innovation into compelling narratives.
Joel shares why even the smartest solopreneurs hit a wall when they cling too tightly to their product—and how scaling requires more than code. Together, we explore:
Why investors don’t care about your tech, only your outcomes
The messy reality of AI startups growing too fast, too alone
How Joel uses a “card game” to unlock authentic messaging from founders
The danger of generic slogans that sound good but mean nothing
Why AI might be useful for prompts—but never replaces human storytelling
If you’ve ever wondered how to move from “cool technology” to a clear message that scales teams, wins customers, and convinces investors, this conversation is for you.
🎧 IN THIS EPISODE
Joel Benge unpacks how technologists can find their voice, involve their teams, and create messaging that truly connects.
► SUBSCRIBE: https://bit.ly/3GTPmc4
► Listen on Spotify: https://spoti.fi/4irDUSp
► Listen on Apple Podcasts: https://apple.co/3YenqFU
► RSS Feed: https://feeds.captivate.fm/uncoded/
👤 HOST & CREW
Host: Maurizio Grassi
LinkedIn: https://linkedin.com/in/mauriziograssi
Voice-over & Editing: Riccardo Grassi
Produced by Zero2Stars
12 Aug 2025
EP. 7 - Think AI First, Automate Last - With Anthony Franco
WHAT IF TECHNOLOGY WASN’T THE ANSWER—BUT THE QUESTION?
In a world flooded with hype, UNCODED is the podcast where tech entrepreneurs learn to think clearly, act intentionally, and grow on their own terms. Hosted by entrepreneur and coach Maurizio Grassi, this series cuts past the buzzwords to explore what really works when building, promoting, and scaling technology-driven businesses.
🎧 IN THIS EPISODE
Anthony Franco reveals why most companies fail at AI adoption—and how to fix it. From his AI First Principles and the Wiser Method, Franco shows why “automating bad processes” is the ultimate trap, why leaders must think AI first and automate last, and how the right mindset turns AI from a tool into a true force for transformation.
► SUBSCRIBE:https://bit.ly/3GTPmc4
► Listen on Spotify: https://spoti.fi/4irDUSp
► Listen on Apple Podcasts: https://apple.co/3YenqFU
► RSS Feed: https://feeds.captivate.fm/uncoded/
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👤 HOST & CREW
Host: Maurizio Grassi
LinkedIn: https://linkedin.com/in/mauriziograssi
Voice‑over & Editing: Riccardo Grassi
Produced by Zero2Stars
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💌 CONNECT & COMMUNITY
Subscribe to LinkedIn newsletter: https://bit.ly/lnkd-newsletter
Book a discovery call with me: https://bit.ly/40j2yP0
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📧 CONTACT / SPONSORSHIP
Leave your details at https://bit.ly/4iIcKXg I will call you back
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#TechPodcast #Entrepreneurship #UncodedPodcast
29 Jul 2025
EP. 6 - The future of Investor Relations - With William Hollis
WHAT IF INVESTOR RELATIONS WEREN’T JUST MANAGED—BUT INTELLIGENTLY ORCHESTRATED?
In a world where capital moves fast and trust moves slow, UNCODED is the podcast where founders explore the mindsets, systems, and edge-cases defining the next era of technology.
🎧 IN THIS EPISODE
William Hollis, AI founder and real estate investor, breaks down how he’s using automation to rewire the most human part of finance: investor relations. From gaming roots to managing millions, Hollis shares how AI can personalize outreach, surface qualified leads, and bring empathy into financial communication—at scale. Tune in for lessons on data leverage, emotional intelligence, and building durable tech in an industry built on tradition.
► SUBSCRIBE:https://bit.ly/3GTPmc4
► Listen on Spotify: https://spoti.fi/4irDUSp
► Listen on Apple Podcasts: https://apple.co/3YenqFU
► RSS Feed: https://feeds.captivate.fm/uncoded/
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👤 HOST & CREW
Host: Maurizio Grassi
LinkedIn: https://linkedin.com/in/mauriziograssi
Voice‑over & Editing: Riccardo Grassi
Produced by Zero2Stars
---
💌 CONNECT & COMMUNITY
Subscribe to LinkedIn newsletter: https://bit.ly/lnkd-newsletter
Book a discovery call with me: https://bit.ly/40j2yP0
---
📧 CONTACT / SPONSORSHIP
Leave your details at https://bit.ly/4iIcKXg I will call you back
---
#TechPodcast #Entrepreneurship #UncodedPodcast
15 Jul 2025
EP. 5 - AI as an Operating System - With Matt White
WHAT IF ASSISTANCE WASN’T JUST A FEATURE—BUT THE FUTURE?
In a world where technology is evolving at breakneck speed, UNCODED is the podcast where entrepreneurs and founders uncover the mindsets, systems, and stories shaping tomorrow’s tech landscape.
🎧 IN THIS EPISODE
Matt White, founder of Platypus AI, shares his founder’s journey—from early struggles to building innovative assistive AI. Discover how Platypus AI is redefining productivity, why agent marketplaces matter, and what it really takes to thrive in today’s startup world. Get inspired by lessons on resilience, curiosity, and the relentless pursuit of meaningful solutions.
► SUBSCRIBE:https://bit.ly/3GTPmc4
► Listen on Spotify: https://spoti.fi/4irDUSp
► Listen on Apple Podcasts: https://apple.co/3YenqFU
► RSS Feed: https://feeds.captivate.fm/uncoded/
---
👤 HOST & CREW
Host: Maurizio Grassi
LinkedIn: https://linkedin.com/in/mauriziograssi
Voice‑over & Editing: Riccardo Grassi
Produced by Zero2Stars
---
💌 CONNECT & COMMUNITY
Subscribe to LinkedIn newsletter: https://bit.ly/lnkd-newsletter
Book a discovery call with me: https://bit.ly/40j2yP0
---
📧 CONTACT / SPONSORSHIP
Leave your details at https://bit.ly/4iIcKXg I will call you back
---
#TechPodcast #Entrepreneurship #UncodedPodcast
1 Jul 2025
EP. 4 - Clarity is a Growth Strategy - With Lennart Rohwer
Lennart Rohwer discusses how clarity and focus are underrated growth levers for entrepreneurs, suggesting listeners can build a mental operating system that withstands pressure in this interview with Maurizio Grassi.
17 Jun 2025
EP. 3 - Think like an investor - With Rob Matkin
Rob Matzkin explores the investor mindset and its impact on entrepreneurial thinking, revealing how it shapes building, leading, and scaling businesses, in an interview with Maurizio Grassi.
3 Jun 2025
Ep. 2 - Performance starts in the mind - With Nino Fincher
Therapist Nino Fincher defines mindset as a dynamic process, explores the roles of the brain and subconscious mind, and emphasizes the impact of mental health on performance in an interview with Maurizio Grassi.
20 May 2025
EP. 1 - AI is not good at marketing - With Chris Hood
AI still struggles with what matters most in marketing—empathy.
In this debut episode, Chris Hood helps us unpack the limits of AI in understanding real customers, why automation is not intelligence, and what founders need to do differently to build marketing that connects.
🎧 OUR GUEST
Chris Hood is a digital strategist, author of Infailible, and former Head of Digital Business Strategy & Platforms at Google. He helps companies align technology with human behavior to drive lasting customer engagement.
► Subscribe on Youtube: https://bit.ly/3GTPmc4
► Listen on Spotify: https://spoti.fi/4irDUSp
► Listen on Apple Podcasts: https://apple.co/3YenqFU
► RSS Feed: https://feeds.captivate.fm/uncoded/
---
👤 HOST & CREW
Host: Maurizio Grassi
LinkedIn: https://linkedin.com/in/mauriziograssi
Voice‑over & Editing: Riccardo Grassi
Produced by Zero2Stars
---
💌 CONNECT & COMMUNITY
Subscribe to LinkedIn newsletter: https://bit.ly/lnkd-newsletter
Book a discovery call with me: https://bit.ly/40j2yP0
---
📧 CONTACT / SPONSORSHIP
Leave your details at https://bit.ly/4iIcKXg I will call you back
---
#TechPodcast #Entrepreneurship #UncodedPodcast
19 Apr 2025
Trailer: Beautiful, Rich and playful
Step into the sun‑drenched streets of a small Southern Italian village, where a grandmother’s timeless words—“Bella, ricca e pazziarella”—once set a young boy’s dreams spinning. That boy grew up, circled the globe as a consultant, entrepreneur, corporate leader, and university lecturer, only to return to the very workshop where his grandfather toiled.
Now, those exact three words have taken on new life as a bold business mantra: a company should be beautiful—human, meaningful, and designed to matter; rich—in purpose, value, and yes, profit; and playful—spirited, daring, with a wink of mischief. This isn’t about overnight hacks or quick‑fix growth tricks. It’s about real stories of grit and heart: the triumphs, the setbacks, and what endures once the grind is over.
Join the host and inspiring guests on Uncoded as they decode enterprises built to move people forward, stir the soul, and challenge the status quo. Because the most significant innovations aren’t written in code—they’re written in us. The solution is..... Uncoded.
Who has been a guest on Uncoded
Names identified in recent episode analyses. Showing up to five guests.
Lennart Rohwer
Rob Matzkin
Nino Fincher
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Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 35 / 100
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69
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