UNCOMMON: The Build takes you behind the scenes of building a purpose-driven jewelry brand from the ground up. Join jewelry designer and educator Cheri Dixon as she shares the stories, inspiration, challenges, and collaborations behind each collection. More than jewelry, this podcast explores confidence, courage, identity, and belonging, because what we wear often reflects who we are and who we're becoming. Every piece has a story. Every story deserves to be worn.
Why I Stopped Thinking Like Someone Who Makes Bracelets
When I started UNCOMMON Jewelry, I thought I was building a business making beautiful bracelets. But the more I've learned, the more I've realized that designing jewelry is about so much more than putting beautiful materials together.
In this week's episode of UNCOMMON, The Build, I'm sharing how my thinking has evolved from simply making bracelets to intentionally designing jewelry that connects with the women who wear it.
I'll take you inside my creative process and explore the four layers that are shaping my design philosophy: Inspiration, Intention, Expression, and Connection. From noticing something beautiful in everyday life to imagining the woman who will wear a finished piece, every design has an opportunity to become something meaningful.
Because at UNCOMMON, it's not just about what I create. It's about the woman, the moment, and the story that makes each piece her own.
UNCOMMON Jewelry. Wear Your Story.
7 Oct 2026
What I’m Learning About Building a Brand People Can Feel
When I started UNCOMMON Jewelry, I thought I was building a bracelet business. I had a name, a few ideas, and a vision for creating pieces that meant something.
But somewhere along the way, I realized I was building something much bigger: a brand.
In this episode of UNCOMMON: The Build, I’m sharing what I’m learning in real time about creating a brand people can actually feel, from defining the three pillars of UNCOMMON, aesthetics, quality, and story, to understanding what I stand for as a founder and how that has to show up in the business I’m building.
Because a strong brand isn’t just about what you sell. It’s about what people experience, what they remember, and what they begin to associate with you.
I’m still learning. Still refining. Still building. And this episode is about what that process looks like from the inside.
30 Sept 2026
The Women Behind UNCOMMON
Join Cheri this week as she talks about the inspirational women behind many of her designs. UNCOMMON stands on beauty, aesthetics, and meaningful stories...stories of the women in her own life that have shaped who she is today.
22 Sept 2026
When the Dream is Bigger Than the Plan
Sometimes the plan is just the beginning. In this episode of Uncommon: The Build, I’m reflecting on what happens when the dream begins to grow beyond anything you originally imagined. From a career in education that opened doors I never expected to building Uncommon Jewelry into something far bigger than “just making bracelets,” this episode is about allowing yourself to evolve, expand, and follow the possibilities you couldn’t see when you first started. Because sometimes, accomplishing the original plan is exactly what gives you permission to dream bigger.
16 Sept 2026
When Imposter Syndrome Sneaks Up on You
You can be confident in your vision, excited about what you’re building, and still have moments when a quiet little voice asks, “Am I really good enough to do this?”
In this episode of UNCOMMON: The Build, I’m talking about imposter syndrome, and how it can sneak up on you even when you know you’re capable. As a new jewelry designer building a brand from the ground up, there are moments when I question my designs, my decisions, and whether I really belong in this space.
But building something new requires learning to move forward even when confidence wavers. I’m sharing what those moments have looked like for me, how I work through them, and why doubt doesn’t necessarily mean you’re on the wrong path. Sometimes, it simply means you’re stretching beyond what you’ve done before.
If you’ve ever wondered, “Who am I to do this?” this episode is for you.
Because becoming the person capable of building the dream is part of the build.
9 Sept 2026
What Women Are Really Buying
When a woman buys a bracelet, she may be choosing something beautiful, but she’s often buying so much more. She’s buying confidence. A reminder. A feeling. A story that reflects who she is or who she’s becoming. This week, we’re talking about what women are really buying when they choose a bracelet, and why meaning matters just as much as beauty.
2 Sept 2026
The Calling: When Your Work Means More Than the Work
When the Work Means More Than the Work
Some work is about more than what we produce; it’s about who we serve and the difference we leave behind. In this episode, I reflect on how service shaped my years as an educator and continues to shape the entrepreneur and jewelry designer I’m becoming. Because even when the work changes, the purpose behind it doesn’t have to.
26 Aug 2026
UNCOMMON: The Build - Starting Before You Are Ready
What if being ready isn’t actually a requirement for beginning?
In this episode of UNCOMMON: The Build, I’m talking about what it means to step into something new when you don’t have all the answers, even when you’re accustomed to being successful and knowing exactly what you’re doing.
Starting before you’re ready doesn’t mean starting recklessly. It means being willing to begin before you know everything, taking responsibility for what you still need to learn, and allowing the process to make you better along the way.
Because sometimes you don’t become ready and then start. Sometimes starting is what makes you ready.
19 Aug 2026
The Story Has to Come Before the Product
A beautiful piece of jewelry can catch your eye. Quality can make it last. But for me, the story is what gives it meaning.
In this episode of UNCOMMON: The Build, I’m sharing what really happens before a new piece of UNCOMMON Jewelry comes to life. Most designs don’t begin with beads or materials; they begin with a person, a feeling, a moment, or something in the world that makes me stop and pay attention. From there, the story begins to shape everything else.
Because at UNCOMMON, the story doesn’t come after the product. The story is where the product begins.
12 Aug 2026
What Does It Mean to Build Something UNCOMMON?
What does it really mean to build something uncommon?
In this episode of UNCOMMON: The Build, I’m sharing what I’m learning about creating something that refuses to settle for ordinary. From the choices behind the brand to the standards, stories, and people shaping the journey, this episode is about more than building jewelry; it’s about building something with intention, meaning, and the courage to do it differently.
Because uncommon isn’t just what you create. It’s how you choose to build it.
5 Aug 2026
UNCOMMON Jewelry's Three Pillars
Welcome to UNCOMMON: The Build, where we explore the stories behind meaningful jewelry and the journey of building a purpose-driven brand. Each episode offers honest conversations about confidence, courage, identity, entrepreneurship, and the moments that shape who we become. Because every piece has a story... and every story deserves to be worn.
29 Jul 2026
The Dream, the Mission, and the Vision
Welcome to UNCOMMON: The Build, where we explore the stories behind meaningful jewelry and the journey of building a purpose-driven brand. Each episode offers honest conversations about confidence, courage, identity, entrepreneurship, and the moments that shape who we become. Because every piece has a story... and every story deserves to be worn.
27 Jul 2026
UNCOMMON The Build - Welcome to Our Journey
Every piece begins with a story. Every story begins with a moment. Join Cheri Dixon for behind-the-scenes conversations about building UNCOMMON Jewelry, pursuing purpose, embracing courage, and creating a life that's authentically your own. It's time to build something uncommon... and wear your story.
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