The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.
How Camplify is Earning Millions for RV Owners: Unlocking the Sharing Economy with Justin Hales
Camplify is a marketplace often likened to Airbnb for RVs. Founded in 2019, Camplify has grown to become Australia’s largest van sharing platform and is on a journey to revolutionise road trips.
In this episode, Justin Hales - CEO of Camplify dives into his journey from a career in technology and mining to founding a company built on the marketplace model. The conversation explores the challenges and strategies employed in the early stages of the business, the impact of the pandemic, and the expansion into international markets. Throughout the discussion, Justin emphasises the focus on customer satisfaction and how Camplify leverages feedback to improve user experience. He also shares insights on the sharing economy, consumer trust, startup lessons, and future plans for Camplify.
Key Episode Moments:
00:00 Acknowledgment of Country and Introduction
00:53 Meet Justin Hales, CEO of Camplify
01:24 Justin's Career Journey: From Mining to Marketplaces
07:31 The Birth of Camplify: An Airbnb for RVs
15:43 Challenges and Growth in the Sharing Economy
23:07 Understanding the Customer and Their Journey
24:25 Breaking Down Customer Demographics
26:01 Community Insights and Business Enablement
27:21 Expanding the Holiday Experience
29:05 Navigating the Impact of COVID-19
35:25 International Expansion and Market Strategies
42:01 Future Plans and Customer Barriers
44:03 Conclusion and Final Thoughts
Want more?
If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.
Unconventional Business was written and produced by HubSpot Australia and VidPod.
5 Aug 2024
Going Viral: Behind the Scenes of the World's Most Instagrammed Cake
What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'.
We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses.
Key Episode Moments:
Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food
Christopher's transition from studying psychology to pursuing a career in the food industry
Experiences working in commercial kitchens to starting his own business and the challenges faced early on
The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours
The story of the iconic watermelon and strawberry cake and founding Black Star Pastry
Becoming a viral sensation on Instagram and the unexpected success it brought to the business
Insights on the creative process and the importance of customer experience and word of mouth
The evolution of food trends, customer expectations, and influence of social media on the food industry
Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction
Collaborations and innovative approaches to creating unique culinary experiences
Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry
The importance of creativity, sustainability, and nutrition in the future of food
Want more?
If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.
Unconventional Business was written and produced by HubSpot Australia and VidPod.
5 Aug 2024
The World's Most Instagrammed Cake: How to Become an Entrepreneur and Disruptive Visionary with Ex-Black Star Pastry Founder Christoper Thé
What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'.
We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses.
Key Episode Moments:
Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food
Christopher's transition from studying psychology to pursuing a career in the food industry
Experiences working in commercial kitchens to starting his own business and the challenges faced early on
The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours
The story of the iconic watermelon and strawberry cake and founding Black Star Pastry
Becoming a viral sensation on Instagram and the unexpected success it brought to the business
Insights on the creative process and the importance of customer experience and word of mouth
The evolution of food trends, customer expectations, and influence of social media on the food industry
Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction
Collaborations and innovative approaches to creating unique culinary experiences
Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry
The importance of creativity, sustainability, and nutrition in the future of food
Want more?
If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information.
Unconventional Business was written and produced by HubSpot Australia and VidPod.
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