UNDENIABLE AF: The Unfiltered CEO Show™

About UNDENIABLE AF: The Unfiltered CEO Show™

Welcome to UNDENIABLE AF, I'm Cat. I went from gaming 18 hours a day in full dissociation after my dad's death and a whole year that broke me to pieces, to building a six-figure business in two years. Now I teach emotionally intelligent women how to stop diluting their authority, fix the leaks in their messaging, and build businesses that don't burn them out. This is my raw corner of the internet where I say what your coach won't with zero coddling and unfiltered AF. If you're done playing small, ready to stop explaining yourself to people who aren't buying, and want to get paid like the premium brand you actually are, this is your show. On this podcast, we talk content that sells thru messaging and positioning, AI that amplifies (not replaces) you, premium buyer psychology, and the identity upgrades that actually move the needle in your business. If you're done with AI slop, tired of the saaaaame regurgitated cookie-cutter coaching speak, and playing small to keep people comfortable, you're in the right place. This podcast is raw, unfiltered, and built for women who are ready to lead like they mean it. If this hit, you'll want what's on my site (https://www.undeniableceo.com/) -> the frameworks, the bots, the no-bullsh*t strategy for scaling without burning out. And definitely follow me on Instagram (https://www.instagram.com/skillwiz_cat/) because that's where I'm calling out the industry BS and showing you how to actually stand out in a sea of copy-paste AI content.

Publisher

Cat

Category

business

Language

en

Explicit

No

First episode

8 Feb 2026

Latest episode

10 Aug 2026

Latest episodes

8 episodes in the feed.

1. 

   10 Aug 2026

   The exact moment your sales page stops selling

   I accidentally turned a free Roast My Sh*t submission into a 26-minute sales page masterclass 😹 and you need to listen to this because it is feral AF. As always, I do not hold back, but this one is especially juicy because I’m not just pointing at awkward sentences or telling her to “make the copy clearer.” 🤌 I’m showing exactly where the page stops carrying the buying decision, which questions start forming in the buyer’s head, why the page cannot answer them & what needs to change before that hesitation can turn into a sale. Inside this audit, I break down: • the exact point where the page loses the buying decision • why making someone feel seen is not enough to make her buy • the missing sections and unanswered buyer questions • why the named method still felt vague and generic • how to connect deliverables to what they actually mean for the buyer • where the copy sounded AI-generated and started breaking trust • how I would rebuild the page from recognition into certainty I anonymized the page and removed identifying details, but kept the full audit so you can hear exactly how I think when I look at an offer page. And this is the work I do inside 🍒 OFFER PAGE REVIVAL. (https://www.undeniableceo.com/offers/NUwTRAYQ/checkout) You bring me the page that feels “fine” but still is not pulling the sale, and we find where it stops carrying the buying decision, then rewrite the highest-impact sections together. You could keep reopening the same page with the same eyes, changing another headline, adding another paragraph, asking AI to make it "more persuasive" and hoping the next person somehow understands what the last person did not. Or you could keep sending traffic to a page that makes people nod, feel seen, and still leave without buying because the trust, proof, clarity, and decision-making pieces are missing. Orrrrrrrrr 🤌 you could let me show you exactly where the sale starts slipping away and help you fix the sections that are quietly costing you buyers. ♨️ Want to work together? Browse all my programs at Undeniable CEO (https://undeniableceo.com?utm_source=podcastUAF).

2. 

   4 Aug 2026

   Your AI content Is speaking volumes about your standards & why I refuse to post it on my feed

   The more I talk about AI slop, the more convinced I am that it's a low standards problem. In this episode, I'm talking about why so many brilliant coaches are spending thousands on buyer psychology, messaging, sales and masterminds...only to wrap everything they learned in the first draft ChatGPT gave them. We talk about why obvious AI dead giveaways kill trust, why your content is the first piece of evidence your buyer has about your standards, and why no amount of strategy can save content that communicates, "It's good enough. They'll read it anyway." If you've ever wondered whether your AI-assisted content still sounds like YOU, this episode is for you. 👇 Grab AI Purge here: AI Purge (https://www.undeniableceo.com/offers/dJyrsFTA/checkout?utm_source=chatgpt.com) And if you're not sure whether your content has AI slop, DM me "PURGE AUDIT" on Instagram. I'll happily give you a quick 2-minute audit and tell you if I spot any obvious AI dead giveaways. 📲 @skillwiz_cat on Instagram (https://www.instagram.com/skillwiz_cat/?utm_source=chatgpt.com) Want to work together? Browse all my programs at Undeniable CEO (https://undeniableceo.com?utm_source=podcastUAF).

3. 

   14 Jun 2026

   I left 5 figure months behind and I had a lot of shame around it

   I left a multiple six-figure bot-building business, one where I had a waitlist, a reputation that preceded me into rooms I hadn't been invited to, and a live event in Toronto where a room full of 7 and 8 figure entrepreneurs started clapping for me when they figured out I was the person behind the AI systems they were already using, and I started over from scratch in coaching. Zero clients, different audience.... And there's shame in that gap. Real shame. I'm not going to romanticize this. This episode is the unfiltered account of what that decision actually cost, why I made it anyway, and what it looks like when you walk away from something that works because it stopped being true to your heart. The real thing, while I'm still in it. If you're inside a business that pays you and feels like a cage, this one's for you. Ready to fix the real thing? Undeniable CEO Circle is where we do that: https://www.undeniableceo.com/mastermind-undeniable (https://www.undeniableceo.com/mastermind-undeniable) Come find me on Instagram: https://www.instagram.com/skillwiz_cat/ (https://www.instagram.com/skillwiz_cat/)

4. 

   20 Apr 2026

   I Paid a Coach $3000 to Tell Me I'm BS-ing myself and He Was Right

   If you've ever felt like you KNOW what you need to do and you're still not doing it, and you can't figure out why, and it's making you feel like something is broken in you, this one is going to hit home reallllly hard. This episode is raw, it's personal, and it's the kind of conversation I wish someone had with me a long time ago. I'm sharing something that happened to me recently that completely cracked my brain open, a coaching call I'd been avoiding for 3 months because I knew exactly what was waiting for me on the other side of it, and what came out of it changed how I look at everything, my body goals, my business goals, my daily habits, all of it. We talk about why having a goal and actually working toward a goal are two completely different things, and how your real intentions are not what you wrote down, they're what your behavior is proving every single day whether you like it or not. We get into Neville Goddard and why your unconscious mind is running the show while your conscious mind is up here making plans and wondering why nothing is moving. We talk about the valley of disappointment and why most people quit at exactly the wrong moment, like literally one degree away from the ice melting. And I have a little homework for you guys at the end of this. If this episode hit you somewhere specific, if you had that "oh sh*t that's literally me" moment at any point in the last 40 minutes, and you want to do this work properly, not just as a journaling exercise but as a real strategic overhaul of how you're showing up in your business, your content, offers, your daily decisions as a CEO, this is exactly what we do inside the Undeniable CEO Circle (https://www.undeniableceo.com/mastermind-undeniable). This isn't just mindset work for the sake of feeling better about yourself. We go into your actual business, we find the identity gaps that are costing you sales, we look at where your messaging is still coming from the old version of you who doesn't fully trust herself yet, and we close it, together, in real time. And if you have questions or you just want to come say hi, I'm on Instagram every day, come find me at instagram.com/skillwiz_cat (http://instagram.com/skillwiz_cat) and slide into my DMs. I actually respond, I'm a real human, lol.

5. 

   4 Apr 2026

   My LLC got suspended…and I spent 4 days playing video games while telling myself I was “taking a break”

   This episode is about what happens after something hits you sideways and suddenly you’re “taking a break”…but you know that’s not what’s actually going on. I talk about what those 4 days really looked like, what I caught in the middle of it, and the question that snapped me out of it. Because this pattern shows up everywhere, for you too, even if you don't realize it. It shows in flopped launches, clients leaving or things that don't go as planned (they rarely do, lol). If you want to work on this at the level where you don’t lose weeks every time something hits, that’s what we do inside my mastermind: 👉 Undeniable CEO Circle (https://www.undeniableceo.com/mastermind-undeniable) And if you’re not already in my world, come hang with me here:👉 Instagram @skillwiz_cat (https://www.instagram.com/skillwiz_cat/)

6. 

   4 Mar 2026

   Your low-ticket offers are why your high-ticket isn't selling

   In this episode, I'm calling out the thing that's quietly killing your high ticket sales, and it has nothing to do with your sales page or audience size. Your low-ticket offers are the problem and more specifically, because you're treating them like they don't matter. You're pricing something at $47, throwing recycled content in there, half-assing the delivery, and then scratching your head wondering why nobody's buying your $5k mastermind. The woman who's about to drop 5 figures on you is smart AF, discerning. She already came through your $47 offer, and you showed her exactly what you're like when the money feels "too small to try hard." That's your audition tape, and you bombed it, babyyy. I break down why your low-ticket offer needs to be a f*cking masterpiece, what it actually needs to do (it's not what you think), and the exact framework I use to make sure every mini offer does one job so well that the next investment becomes a no-brainer. DM me CEO on Instagram or grab a spot in the Undeniable CEO Circle (https://www.undeniableceo.com/mastermind-undeniable), where we audit your business, fix the leaks, and get you selling without the burnout. Or connect with me on Instagram (https://www.instagram.com/skillwiz_cat/) and my site (https://www.undeniableceo.com/) for more unfiltered strategy.

7. 

   8 Feb 2026

   Here's the invisible tax you're paying every time you post Chat GPT content

   Here's why your ChatGPT content is costing you premium clients. Every time you post ChatGPT content straight to your feed, you're paying an invisible tax and it's costing you premium clients, authority, and sales. In this episode, I break down exactly why AI-slopped content repels high-ticket buyers and what to do instead. If you've been wondering why your engagement feels flat or your content isn't converting the way you want it to, this is the wake-up call you need. In AI Purge, we're learning exactly how to do this right. How to use AI in a way that enhances your voice instead of replacing it. How to use it to create content that sounds like you, not like ChatGPT. How to use it to scale your authentic message without losing what makes you uniquely you. Ready to stop leaking authority in every post? Join AI PURGE (https://www.undeniableceo.com/offers/D2oU6C2b/checkout) if you're tired of sounding like everyone else and ready to fix the leaks costing you sales. Or connect with me on Instagram (https://www.instagram.com/skillwiz_cat/) and check out my site (https://www.undeniableceo.com/) for more unfiltered strategy.

8. 

   8 Feb 2026

   From depression & rock bottom to a 6-figures business: My unfiltered origin story

   In this episode, I peel all my layers back for you (yes, I'm an onion lol) and show you the real human behind the business. 2019 broke me completely....dad's stroke and death, depressed, medicated, overweight, gaming 18 hours a day to dissociate from reality. Fast forward: I built a six-figure business in two years. But this isn't a highlight reel, not at all....I wish lol. This is the raw truth about what it actually takes to build something from absolute zero, the resilience that gets forged in fire, and why every breakdown became my biggest breakthrough. If you're tired of the polished success stories that skip the messy middle, this one's for you. Real talk on rock bottom, resilience, and refusing to quit when all odds are stacked against you. Ready to stop second-guessing and start leading? Join the Undeniable CEO Circle (https://www.undeniableceo.com/mastermind-undeniable) where we audit your business, fix the leaks, and get you selling without the burnout. Or connect with me on Instagram (https://www.instagram.com/skillwiz_cat/) and my site (https://www.undeniableceo.com/) for more unfiltered strategy.

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Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.