Under The Hood: Automotive Storytelling

About Under The Hood: Automotive Storytelling

Behind every automotive innovation lies a human story. Hosted by Stéphane Lagresle, founder of The Storytelling Tribe, this podcast reveals how industry leaders translate complex technologies into compelling narratives. Through conversations with automotive executives, discover practical frameworks for making automotive innovations relatable and meaningful. For executives, product leaders, and marketers transforming mobility through better communication.

Publisher

Stephane Lagresle

Category

business · business · technology

Language

en

Explicit

No

First episode

18 Jun 2025

Latest episode

9 Oct 2026

Latest episodes

55 episodes in the feed.

1. 

   9 Oct 2026

   Jaguar Started Over: Can the Type 01 Deliver? - Peter Virk, wyzer.it - S2E20

   Jaguar spent two years being judged on a campaign before anyone sat in the car. In this episode of Automotive Storytelling, Stéphane Lagresle talks with Peter Virk, co-founder of wyzer.it and former Director of Connected Car & Future Technology at Jaguar Land Rover, about what it takes for a brand to start over. This is the Jaguar Type 01 story told by an insider, recorded three weeks before the car was revealed in New York. Peter spent about 25 years at JLR and its predecessor companie...

2. 

   25 Sept 2026

   Motorsport Technology Transfer: Six Expert Voices - S2E19

   Racing technology still makes teams faster, but more of the time is now found in engineering hours than in hardware. In this episode of Automotive Storytelling, Stéphane Lagresle takes you onto the floor of the first Motorsport Technology Expo at Farnborough International with two questions. Does technology really get racing teams to the finish line faster? And what bridges actually exist between motorsport and passenger and commercial vehicles? Six conversations, recorded over two days in ...

3. 

   11 Sept 2026

   Why the SDV Revenue Promise Never Arrived | SDVerse - Prashant Gulati, CEO - S2E18

   INTRODUCTION The software-defined vehicle was sold on a revenue story. The revenue didn’t meet expectations - by far. In this episode of Automotive Storytelling, Stéphane Lagresle sits down with two people who watched that gap open from opposite sides. Konstantin Shirokinskiy is a Partner at Roland Berger in Detroit and Global Co-Head of the firm's Software Technology Cluster, with earlier stops at DaimlerChrysler and Rivian. Prashant Gulati is CEO of SDVerse, the B2B automotive software mar...

Who has been a guest on Under The Hood: Automotive Storytelling

Names identified in recent episode analyses. Showing up to five guests.

• Henrik Engdahl
• Philip Koopman
• Phil Koopman
• Microsoft engineer
• congress chairman

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

6 ratings

Contact Under The Hood: Automotive Storytelling

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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