Produced by Happy Mag: https://happymag.tv/ (https://happymag.tv/)
Want to learn how the music industry works? Join Happy Mag, KALOF, and special guests at the official UNDERPROOF 2020 podcast.
Do you have a single but don't know how to upload it to Spotify or Apple Music? Need to know how to demo your tracks at home? Wondering the best way to get booked for shows? Experts on all this and more from the Happy Mag team are here to answer your questions!
Episodes
Releasing and Promoting Independently
Marketing 101: From Naming Your Band to Press Photos and Videos
Demoing and Recording at Home
Social Media and Band Awareness
Underproof is proudly sponsored and supported by Northern Beaches Council.
Produced by Happy Mag: https://happymag.tv/ (https://happymag.tv/)
Find out more: https://happymag.tv/want-to-master-social-media-as-a-band-tune-in-to-our-next-underproof-workshop/ (https://happymag.tv/want-to-master-social-media-as-a-band-tune-in-to-our-next-underproof-workshop/)
Topics we’ve already covered include Releasing and Promoting Independently, Marketing 101, and Demoing and Recording at Home. This coming Tuesday we'll be tackling Social Media and Band Awareness.
Social Media is a blessing and a curse upon all musicians. Yes, everyone loves to share a hot photo of themselves up on the big stage, but nailing your socials can really start to feel like a job when you have merch, shows, releases, and more to promote.
Moreover, most artists are flying blind. Our next Underproof Workshop is aimed at emerging bands who need a helping hand when it comes to Social Media and Band Awareness. Get in the know!
The episode features Happy Mag's Managing Director Radi Safi with Music Editor Tom Cameron leading the chat. Tyler Bell from The Sauce, who creates social content and also acts as tour manager to Ocean Alley, will also be phoning in to drop some knowledge.
17 Jun 2020
UNDERPROOF: Demoing and Recording at Home
Produced by Happy Mag: https://happymag.tv/ (https://happymag.tv/)
Find out more: https://happymag.tv/want-to-learn-about-recording-demos-tune-into-our-next-online-workshop/ (https://happymag.tv/want-to-learn-about-recording-demos-tune-into-our-next-online-workshop/)
Editor Tom Cameron and Enmore Audio's Editor and Sound Engineer Dan Shaw. Lime Cordiale will also be making a special appearance to chat about how they lay down demos in their home.
Demos are an essential part of any musician's creative process. You need demos to solicit feedback from mates and professionals, to send around to your band in order to finalise your tracks, and so much more. But how do you actually record them?
We're here to answer all your questions. In the next of our Underproof Workshops, we'll be covering everything you need to know about Demoing and Recording at Home.
Topics we've already covered include Releasing and Promoting Independently and Marketing 101, and next Tuesday it'll be all things Demoing and Recording at Home. Find out how to record in a home setting, what kind of gear you'll need, and the essentials around how best to attack the demoing process from a creative standpoint.
3 Jun 2020
UNDERPROOF: Marketing 101
Produced by Happy Mag: https://happymag.tv/ (https://happymag.tv/)
Find out more: https://happymag.tv/tune-into-our-next-underproof-workshop-marketing-101/ (https://happymag.tv/tune-into-our-next-underproof-workshop-marketing-101/)
Marketing is one of those essential tasks that every emerging band needs to tackle. This UNDERPROOF workshop guides you through the steps to develop your brand, how to plan your release properly and what you need to do to make your track stick!
Join Music Editor and host Tom Cameron and guest Lorelei frontwoman and Happy News Editor Claudia Schmidt as they take you through the dos and don'ts in marketing your band.
This workshop's talking points will include:
Branding: it's a bit of a dirty word, but imperative to understand. Why does your band need a strong brand? How do you find an identity that sets you apart?
Marketing on a budget: what can you do to get your name out there as a young band on a budget? What kind of merchandise should you consider? To DIY or not to DIY?
Data and how to analyse it: how do you find your most dedicated fans? What tools can you use to harness powerful data? Plus, a few words on paid promotion.
Tune in for all this, plus special guests and more!
13 May 2020
UNDERPROOF: Releasing and Promoting Independently
Produced by Happy Mag: https://happymag.tv/ (https://happymag.tv/)
This episode of UNDERPROOF will be focused on Releasing and Promoting Independently. Covering everything from digital distribution to the best ways to market your band's single, we'll be sharing some essential knowledge for any new musicians – around Australia and worldwide. Join Happy Mag director Radi Safi and Happy Mag's music editor Tom Cameron as they guide you through the process of making your band's voice heard.
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