Launched by agency DrawHistory, Undesign is a collection of conversations untangling today’s big social challenges. With our host Kosta Lucas, we speak directly and frankly about wicked problems with guests from influential global brands to fierce grassroots movements. Learn more at drawhistory.com.
About Annotations
Annotations is a raw and reflective three-part audio series about building — and ultimately evolving and letting go of — one of Australia’s early purpose-led strategy and design studios, DrawHistory.
Co-founders Jeffrey Effendi and Angel Chen open the vault on a decade of navigating ambitions, doubts, and decisions with former teammate Kosta Lucas. From advocating with refugee communities to reimagining technology’s role in democracy, they trace the personal and professional choices that shaped their journey.
For anyone at a crossroads or quietly asking themselves what’s next, Annotations is part memoir, part manual — a time capsule of the fears, flashpoints, and moments of clarity that come with trying to do meaningful work, and the courage it takes to evolve.
About Part 1: The Leap (2015-2017)
In the final chapter, the conversation turns inward. Jeff and Angel reflect on the decision to integrate DrawHistory into national impact agency Today, a step toward evolving their legacy alongside one of their earliest sources of inspiration. Set against a backdrop of pivotal milestones — including parenthood and layoffs — this episode carries both grief and grace. It ends not with finality, but with a passing of the baton, and hope that the work will continue to bloom in new hands.
28 Jul 2025
Annotations Part 2: The Stretch (2018-2021)
About Annotations
Annotations is a raw and reflective three-part audio series about building — and ultimately evolving and letting go of — one of Australia’s early purpose-led strategy and design studios, DrawHistory.
Co-founders Jeffrey Effendi and Angel Chen open the vault on a decade of navigating ambitions, doubts, and decisions with former teammate Kosta Lucas. From advocating with refugee communities to reimagining technology’s role in democracy, they trace the personal and professional choices that shaped their journey.
For anyone at a crossroads or quietly asking themselves what’s next, Annotations is part memoir, part manual — a time capsule of the fears, flashpoints, and moments of clarity that come with trying to do meaningful work, and the courage it takes to evolve.
About Part 2: The Stretch (2017-2021)
Following their public recognition, the studio is no longer a secret — and neither are its growing pains. This episode explores the ambitions and sacrifices behind DrawHistory’s expansion, from growing the business during the pandemic to expanding into APAC: the wins, the cultural tightropes, and the reckoning that comes when purpose starts to feel stretched. Jeff and Angel speak openly about leadership fatigue, transparency, and keeping the soul of the studio intact.
28 Jul 2025
Annotations Part 1: The Leap (2015-2017)
About Annotations
Annotations is a raw and reflective three-part audio series about building — and ultimately evolving and letting go of — one of Australia’s early purpose-led strategy and design studios, DrawHistory.
Co-founders Jeffrey Effendi and Angel Chen open the vault on a decade of navigating ambitions, doubts, and decisions with former teammate Kosta Lucas. From advocating with refugee communities to reimagining technology’s role in democracy, they trace the personal and professional choices that shaped their journey.
For anyone at a crossroads or quietly asking themselves what’s next, Annotations is part memoir, part manual — a time capsule of the fears, flashpoints, and moments of clarity that come with trying to do meaningful work, and the courage it takes to evolve.
About Part 1: The Leap (2015-2017)
Jeff and Angel trace the origin story of DrawHistory, a leap of faith away from the legal profession and into the unknown. They reflect on the early convictions that fueled their mission, the decisions that set the tone for the studio’s emerging culture, and the naivety that helped them persist in the early days of imposter syndrome. However, as word about the studio begins to spread, the stage is quietly set for a new kind of pressure: the spotlight.
Podcast Authority Score: 23 / 100
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