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How to write coffee tasting notes that sell, guide and delight
This episode explores how coffee tasting notes blend factual details, sensory translations, and evocative language to effectively sell, guide, and delight consumers.
15 May 2025
Reinventing the wheel
Coffee tasting notes are broken because the SCA’s Flavour Wheel is incoherent. We need a new framework that’s accurate, intuitive and grounded in how people actually perceive flavour.
Tasting notes should help coffee drinkers identify beans and brews they like.
Unfortunately, flavour descriptions often confuse consumers more than they help. Poor quality tasting notes give the impression that tasting coffee is difficult, subjective or even a hoax. This is an unpardonable position for an industry that defines itself on the basis of flavour.
United Baristas wants to kickstart a community-wide conversation on how we can better communicate coffee’s distinctive flavours. Better tasting notes are fundamental for the industry’s viable future. More accurate communication can empower consumers and support specialty coffee’s price premium.
This is the first in a series of three articles equipping baristas to write better tasting notes. Explore more at https://unitedbaristas.com/article-series/coffee-tasting-framework/
Plus start using the coffee tasting tools at https://unitedbaristas.com/coffee-tasting/
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6 Jan 2025
Coffee, no sugar please
Specialty coffee has made notable progress reducing customers’ sugar intake. That’s good news for business, our customers and the planet. The new year is an opportune moment to refine the role of added sugar in your business. So, here's three ideas to further reduce your customers’ sugar consumption in 2025.
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Reach and audience
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YouTube views
1,881
Score snapshot 15 Sept 2025
Podcast Authority Score: 34 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
27
Social presence
0
YouTube
74
Engagement
27
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