Step into the world of premier events with Unitour Maroc, your trusted Destination Management Company in Marrakech since 1981. With over 40 years of expertise, we unveil the secrets behind Morocco’s most memorable MICE experiences.
In each episode of "Unitour Talks", we take you behind the scenes of world-class corporate events — from exclusive venues and inspiring case studies to practical insights on logistics, culture, and creativity. From the golden dunes to the peaks of the Atlas, tune in and take your events to the next level.
Why You Should Dare Morocco for Your Next Incentive
We often look far away — and make things complicated — for what lies three hours from home, within easy reach.
In this episode of Unitour Talks, we make the case for Morocco as one of the most powerful, and most underestimated, settings for incentive trips, seminars and corporate events.
We unpack the element of surprise — what happens to a team's curiosity the moment "three days in Morocco" lands in their inbox — then the geography most planners miss: a few hours' flight from Europe, no jet lag, and a density of settings that lets you move from a refined riad in the Marrakech medina to a luxury bivouac at the foot of the dunes, from an Atlas valley to a windswept Atlantic beach, in a single drive.
We talk about what a real change of scenery does to a team — shared tagine, six-handed cooking, dinner under the stars with no signal, no screens, just faces lit by the fire — and why Moroccan hospitality is closer to an art than a service. We close on four practical rules every planner needs (season, anticipation, rhythm, local partner), and the idea that drives everything we do at Unitour: an event abroad is already a bridge — between colleagues, between a company and its people, between cultures.
A 30 minute conversation for event planners, corporate buyers and incentive specialists ready to look south. Read the original article on unitour.ma.
13 May 2026
Marrakech La Bahja: A Two-Year Front-Row Seat to the Red City (2026–2027)
Marrakech doesn't just host events — it choreographs them. In this episode, we unfold the official 2026–2027 calendar curated by the Regional Tourism Council, and the year ahead reads like a city in full bloom: matches of the 2026 FIFA World Cup, global economic summits and medical congresses, photography festivals, musical tributes, headline comedy nights at the Meydene theatre, KAC football fixtures, Berber folklore gatherings and culinary celebrations across the medina and the surrounding regions. We map out which moments matter for travelers, which ones open new doors for MICE planners, and how the Bahja spirit — that signature Marrakchi joy — turns a packed agenda into a two-year invitation to the Red City. Your front-row seat starts here.
4 Dec 2025
⚽️ CAN 2025: Morocco’s Moment on the World Stage
In this episode of Unitour Talks, we explore how the 2025 Africa Cup of Nations is more than just a football tournament — it’s a game-changer for Morocco’s global visibility.
As the Kingdom prepares to welcome thousands of international visitors, we dive into the transformative potential of this event: infrastructure upgrades, cultural promotion, media exposure, and tourism growth.
Discover how Morocco is turning CAN 2025 into a springboard for the future.
23 Sept 2025
😀 Bahja and Beyond
In this uplifting episode of Unitour Talks, we journey through the world’s most cherished philosophies of joyful living — from Japan’s Ikigai to Denmark’s Hygge and South Africa’s Ubuntu — before arriving in Marrakech, where Bahja captures the city’s soul. More than a word, Bahja is a way of being: elegant, warm, and deeply human. Discover how Unitour Maroc brings this spirit to life through meaningful travel experiences designed with care, creativity, and connection at their core.
6 Jun 2025
📈 Morocco Rising: Inside the 2025 Tourism Boom
This episode examines Morocco's impressive tourism boom in 2025, exploring the government strategies and sustainable development driving its growth.
4 Jun 2025
🇲🇦 Top 10 Incentive Ideas in Marrakech — Powered by DMC Expertise
Industry experts explore ten incentive experiences in Marrakech, from souks to desert dinners, revealing how destination management companies ensure seamless planning for unforgettable corporate rewards; this is an informational episode.
26 May 2025
🎙️ Unlocking Marrakech: How DMCs Turn Vision into Reality
This episode explores how Destination Management Companies turn corporate event visions into reality in Marrakech, offering insider access and unique cultural experiences.
22 May 2025
📆 Why Marrakech Means Business
In this episode of Unitour Talks, we explore why Marrakech stands out as one of the world’s most inspiring destinations for corporate events.
From grand palaces to desert experiences and cutting-edge venues, discover how this city blends tradition, accessibility, and warm hospitality to create unforgettable meetings, incentives, and team moments — all with the expert touch of local DMCs like Unitour Maroc.
20 May 2025
🎙️ Reviving Icons: Tourism Strategies for Fès & Ouarzazate
In this episode of Unitour Talks, we explore how Morocco’s National Tourism Office is reigniting interest in two legendary cities through the Shining Fès and Rising Ouarzazate campaigns.
From international promotion and tailored travel programs to enhanced air connectivity and influencer outreach, discover how these targeted strategies are giving new life to Fès and Ouarzazate — with a locally driven, globally focused vision.
9 May 2025
Incentive Journeys in Marrakech: Culture, Adventure & Connection
In this episode of Unitour Talks, we take you on a five-day incentive journey through the vibrant heart of Morocco.
From the hidden alleys of the Medina to desert escapes and Berber trails in the Atlas Mountains, discover how Marrakech blends history, culture, and breathtaking landscapes into an unforgettable team-building experience.
With curated hotels, exceptional dining, and customizable activities, Unitour Maroc crafts incentives that truly inspire.
9 May 2025
CAN 2025: Scoring Big for Moroccan Tourism
In this episode of Unitour Talks, we explore how the Africa Cup of Nations 2025 is set to be a game-changer for Morocco’s tourism industry.
More than just football, CAN 2025 is a chance to spotlight Moroccan culture, modernize infrastructure, and welcome global visitors on an unprecedented scale.
Discover how this major sporting event is shaping the future of travel, hospitality, and international visibility across the Kingdom.
9 May 2025
Bahja: The Spirit of Joy Behind Every Marrakech Experience
In this episode of Unitour Talks, we explore the soulful essence of Bahja — the vibrant joy that pulses through Marrakech.
More than a feeling, Bahja is a cultural mindset rooted in generosity, authenticity, and spiritual depth. Discover how Unitour Maroc channels this uniquely Moroccan energy into every event, creating travel experiences that truly uplift and inspire.
9 May 2025
Future-Ready: How AI is Redefining Event Planning
In this episode of Unitour Talks, we explore how Artificial Intelligence is revolutionizing the event industry.
From automating logistics to tailoring guest experiences and enhancing marketing impact, discover how AI helps planners work smarter, faster, and more creatively.
Join Unitour Maroc (https://www.unitour.ma) as we unpack real applications, smart insights, and our vision for tech-powered MICE excellence in Morocco.
8 May 2025
Green Events, Great Impact: Sustainable MICE in Marrakech
Can your next event be both inspiring and environmentally responsible?
In this episode, Unitour Maroc explores how to design eco-friendly events in Marrakech without compromising on style or experience. From sustainable venues and zero-waste strategies to local sourcing and low-impact transport, discover practical solutions that support the planet and the community.
Learn how Unitour Maroc (https://www.unitour.ma) integrates sustainability into every detail — and how you can too.
8 May 2025
Hidden Gems of Marrakech: Exclusive Venues for Unforgettable Events
Looking for the perfect setting to elevate your next corporate event or private celebration?
In this episode, Unitour Maroc unveils Marrakech’s most exclusive MICE venues — from candlelit desert camps in the Palmeraie to elegant riads, lush garden kasbahs, and opulent private villas.
Discover how each space can be transformed into a one-of-a-kind experience, blending Moroccan charm, visual splendor, and immersive entertainment.
Tune in and reimagine what’s possible for your next event.
7 May 2025
Incentive Magic in Marrakech: 4 Experiences to Inspire Your Team
Ready to turn your corporate event into an unforgettable journey?
In this episode, Unitour Maroc reveals four extraordinary incentive experiences in Marrakech — from soaring above the Atlas Mountains in a hot air balloon to cooking with a local chef championing youth employment. Ride vintage sidecars through secret alleys or venture off-road to share tea with Berber villagers.
Every activity is fully customizable to your group. Get inspired and start designing the perfect reward for your team.
6 May 2025
Unitour Maroc: 40 Years of Outstanding MICE Expertise
🎙️ Unitour Talks – Dive into the world of MICE in Morocco with Unitour Maroc, a leading Destination Management Company with over 40 years of experience. This podcast showcases Morocco’s unique potential for corporate events, from world-class infrastructure to breathtaking landscapes. Discover the benefits of working with a local DMC: tailored solutions, transparent budgets, and expert coordination — all with a deep respect for Moroccan culture and creativity.
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