An Award Nominated Podcast! Storytelling at its best. Discover and learn from the gutsiest Entrepreneurs and Creatives from around the globe! Get tips, hacks and words of wisdom to help you unleash your super powers! Hosted by Nova Lorraine.
Marketing Outliers and Defining Tattoos Not Brands with Clint White
Listen to Nova chat with Clint White – founder of Tattoos Not Brands, Inc. Cranes NY Business top Entrepreneur. He has 30 years of proven results in audience reach maximization and impact in industries including eCommerce, fashion, food, hospitality, and more. Social Impact Summit at UN award winner, advisor, angel investor, and co-founder.
Tattoos Not Brands the Book
Tattoos Not Brands the Podcast
Nova asks Clint what his why is. He says it’s because it’s the only thing he truly knows. As the quiet one (to watch out for) he’s hyper-observant, which goes with marketing. He gets into how there are only about 100 true brands exist, and the other outliers need to learn new marketing approaches.
Clint talks about STL – Skills, Timing, and Luck – that have to be aligned. He also goes into certain myopic practices.
Clint talks about the marketing mix – what he calls the “Four ‘P’s”:
· Price
· Product
· Placement
· Promotion
Taking the mic
Clint asks Nova about how fashion, blockchain, and the metaverse combine and what should people look out for in regards to that. Nova goes into detail with her thoughts on that topic. She goes into fast fashion, supply chain, blockchain, smart contracts, and the metaverse as a three-dimensional space and a new immersive, social environment online.
Nova and Clint conclude by talking about the future of advertising, brands versus tattoos, and changes already here and coming soon that will impact it all.
What is your why?
Marketing
Manifestation
Fashion
Outliers
Tattoos Not Brands
Author
Blockchain
Metaverse
Unleash Your Supernova
1 Jun 2023
Art, Manifestation, and the Power of Words with Jay Bonadio
Listen to Nova chat with Jay Bonadio, Jr.
Jay Bonn – formerly the Unsigned Artist - has been shaking up the Orlando art sign. He started as a silk-screen artist at 15, evolving to shattered glass art. He’s added work with Bonsai more recently.
Nova talks about meeting Jay by phone and advised him to change his identity as “The Unsigned Artist.”
Nova asked Jay what his why is. He explains how he started taking things apart to see how they worked at a very young age. In college at Flagler College, he began to unlock what his why was, and overcoming dyslexia. He talks about friends recommending he put his drawings on shirts, leading to a men’s graphic T-shirt company called J Bon Clothing. That would lead to silk screening on larger and larger canvases.
Jay talks about KarmaLoop, and how getting on there helped him get in with numerous local retailers. He also discusses how having to be an employer as an entrepreneur impacted his relationship with his mom – who is his rock. He talks about how running a business taught him how to help other artists with creating a business around their natural talent.
Nova and Jay talk about getting over being frozen by self-criticism of your own work. They also talk about selfishness and teaching, as well as mentors and mentoring.
Taking the mic
Jay talks about how Nova recommended that he drop the persona of “the Unsigned Artist” because of the power words gave to that. Taking that cue, he asks Nova to expand upon the notion of how words give power to creation.
What is your why?
Art
Unsigned Artist
Screen Printing
Shatter art
Mentoring
Change
Manifestation
Words
Bonsai
Unleash Your Supernova
18 May 2023
Technology and Its Disruptive Power with Abhishek Sharma
Listen to Nova chat with Abhishek Sharma. He is a co-founder and COO of Fashinza, an AI-driven B-to-B marketplace and global supply-driven platform. They serve 300+ fashion brands across 6 countries. Abhishek has been part of multiple startups. He has led multiple product teams. An active angel investor, he’s also been interviewed on CNBC.
Nova and Abhishek talk about helping creators and founders have a platform to be found and heard, which Fashinza has been doing.
Nova asks Abhishek what his why is. He explains how he looked at how what you wear tells the world who you are, and he wanted to help with that and help people better express themselves – specifically with Fashinza.
He goes on to talk about how the emerging technology plays a pivotal role, and how the power of technology helps founders and businesses to better connect with customers.
Technology and its disruptive power
Nova asks Abhishek about his vision for virtual spaces. He talks about connecting real life to virtual life and how that is likely to grow.
Abhishek talks about sustainability and how it gets addressed.
Nova asks what advice Abhishek would give as an investor to a new entrepreneur. He provides his thoughts and some examples – and connecting that to the disruptive power of technology. He then talks about an existing brand getting into the new technology, web3, and the metaverse.
The three ‘T’s: Trust, Transparency, and Traceability
Nova asks Abhishek to share challenges in his journey.
When it comes to ongoing and future challenges, he shares the three ‘P’s: Product, People, and the Planet.
Taking the mic
Abhishek asks Nova what her advice would be for a new founder. Nova says that, given emerging technology, she’d encourage Web3 and emerging tech education for minimal integration of the tools available through them.
Abhishek asks Nova what else in AI and web3 will impact the future of the creator space. Nova sees a positive model for financial sustainability via the new technology, both for the maker and the consumer. She looks forward to more opportunities, creativity, and access.
Nova sums up the discussion, and thanks Abhishek for joining her.
What is your why?
Fashion
AI
Fashinza
Metaverse
Web3
Innovation
Creator space
Unleash Your Supernova
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
17 ratings
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