Unlocked Potential with Jesse Chor

About Unlocked Potential with Jesse Chor

Hi—I’m Jesse Chor, Founder and CEO of TANDA, host of the Unlocked Potential Podcast. I’m passionate about technology and ideas that unlock human potential within companies. I’ve always been driven to build the kind of team and culture I’ve wanted to be a part of. On YouTube, I share conversations and insights on how technology is transforming the way we inspire and drive extraordinary achievements. My goal is to help founders and CEOs invest in their skilled teams by learning from other great founders and leaders. If that resonates with you, subscribe for more!

Publisher

Jesse Chor

Category

business

Language

en

Explicit

No

First episode

5 Mar 2025

Latest episode

14 May 2025

Latest episodes

12 episodes in the feed.

1. 

   14 May 2025

   From First Day to First Win: Why Onboarding is Everything

   High staff turnover doesn’t just hurt your bottom line. It kills morale, slows execution, and drives away your best people. But what if you could fix that before a new hire even starts?Today, I’m joined by Ramli John, author of *Product-Led Onboarding* and founder of Delight Path. We talk about how onboarding isn’t just a checklist — it’s a powerful moment to show people what your company’s really about.We cover what it takes to make someone feel like they belong on day one, how small moments of delight can build real loyalty, and why getting to a “quick win” early on makes a massive difference in retention.🔹 Shrinking “time to first win” — and why it matters🔹 The best onboarding moment Ramli’s ever had (hint: Coffee Crisp)🔹 Building a 30-60-90 plan that sets people up to succeed🔹 How onboarding reflects your values and leadershipIf you’re leading teams, hiring frontline workers, or just want to keep the people you’ve invested in, this episode’s packed with practical ideas to make onboarding actually work.🎧 Tune in and let’s plug the leaky bucket.---Brought to you byTANDA – Unlocking employee retention, productivity, and happinesshttps://www.tanda.io---Find RamliDelight Path: https://www.delightpath.comLinkedIn: https://www.linkedin.com/in/ramlijohn---Connect with JesseLinkedIn: http://www.linkedin.com/in/jessechorInstagram: https://www.instagram.com/jessechorX: https://x.com/jessechorFacebook: https://www.facebook.com/jesse.chorThreads: https://www.threads.net/@jessechorLinktree: https://linktr.ee/jessechor---🎉 Shoutout for this episode#EmployeeExperience #OnboardingMatters #RetentionStrategies #LeadershipLessons #FrontlineTeams #MomentsOfDelight #Everboarding #TandaPodcast #UnlockedPotential #RamliJohn

2. 

   8 May 2025

   Why Great Teams Have a Cultural Rhythm — And How to Create One That Lasts

   In this episode of Unlocked Potential, I sit down with Ted Blosser, co-founder and CEO of WorkRamp, to explore how fast-growing companies can scale without losing the culture that made them great — and why creating a consistent cultural rhythm is the key to keeping your team aligned, engaged, and high-performing. Ted shares the real behind-the-scenes stories: 🔹 What a “cultural rhythm” actually is — and how to build one that lasts 🔹 Why most companies invest in training either too early or too late 🔹 How to grow managers from within without diluting your values 🔹 How AI is changing the way teams train, certify, and scale operations 🔹 What operators in hospitality, construction, and manufacturing should automate now — before it’s too late Whether you're an owner, operator, or people leader, this conversation is packed with actionable strategies to help you scale smarter, lead stronger, and protect your company’s DNA through every stage of growth. 🎙️ Brought to you by TANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools. www.tanda.io 🔗 Where to find Ted LinkedIn:   / tedblosser   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZ0SEs0a00zbUkwaFF6ZDNTSjByeGUwcEY2UXxBQ3Jtc0trYkliWDdSQk03UGxBQ0hZNGRfVzQwcWdqb0U4M0k1ZmNiNWVvaXlBWlVFdG1xRU9zSWhPc0pYYkc1M2dwMmczcUwycUpLazVzUDNDeUtacEljRV9tUjcybU1iYk1OcG1qUEVOUU0zbzZtVmtISDNJdw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftedblosser%2F&v=Uw1a7ASmf8I) WorkRamp: https://www.workramp.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhYMy0xc1l3TG5HYTA3ZTBuMnAwUkk1MVBBd3xBQ3Jtc0trNlVfZl9vRG1QTnU1ZGQ5RjBGUlFPTGJYTl9nZ1ozRkFjWTcxRlNQalhQUEZqelh4TURNV2JpYWE3NjZ4VnlaelFFbnJwVDBnellYelhvODNVQ1ZCeTJ1ZFZWR2ZxTUZNanVqVmllNzd6c29rY09EYw&q=https%3A%2F%2Fwww.workramp.com%2F&v=Uw1a7ASmf8I) 🔗 Where to find Jesse LinkedIn:   / jessechor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblhHVHlONzdia21BeXRUVVBHa1NyajlDdmtuZ3xBQ3Jtc0ttQ2dLUVZDWHl1R1ZpZlk0ZXRUOVQtenNGOGRLUUJfa1U2TXdCVURSNWpsTkFTQzZqX2Jsa2J5WmFMQkZVNEJPNlUzUnhvUE9pS00xNnh5ZXBqd0t4ZnBFUHpnMVNyX3R1THFxaXdGOUEtNHhZN0tyYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjessechor%2F&v=Uw1a7ASmf8I) Instagram:   / jessechor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWluLTlOZlFnZXZaYWk2eDNEeExJWnlYWGRGd3xBQ3Jtc0ttMUp4TWIxbGVwZ1NyancyM1dCeHpkUzBUWUhIbnpSdWtyem5hMmxETlNPVUJXWHFxckpYMm9CcEg5WDhVWEFKYTVQczl3NzJEc0E5OExLb1Rjc3lrc2haZmhiOW1hZFNmLXZlRThURjlBbUdURVc0WQ&q=https%3A%2F%2Fwww.instagram.com%2Fjessechor%2F&v=Uw1a7ASmf8I) X: https://x.com/jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTgwUDdyS3EtcUR5LTlJLWtINlF2YlJLUTZBZ3xBQ3Jtc0trX09DOG1yQUhmT0t6MTVKR0FsZEs5SlJ4NlA3R1Z4cTFRdFlrVmIzWnJ1SUJvNk9HdGlyMk9WWV9hUTlsb0FHZTl2QzBlaU54ejhqQVZmNWdPMkxhMVQ2U3VoNWpibm9MRnIzaFlaSUc1ZUVNOFJsWQ&q=https%3A%2F%2Fx.com%2Fjessechor&v=Uw1a7ASmf8I) Facebook:   / jesse.chor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGNjRHE5YlhwTmlwSzVvckswOG9sRTJ5c0phd3xBQ3Jtc0trUU5wakFFSGl1aGcwZ1RTY3NBZkk2Y25mbmxTVVRMQk5zRkduSjdVT0l5ZmZpbFJzUDRGdVhnVkY0TFpUWU9tVUF5a1NpZkkyS1JKQTVvQ2pid0doRjUxYkhDbXdqVWhwWURybXRWUW5Zb21JNF92aw&q=https%3A%2F%2Fwww.facebook.com%2Fjesse.chor&v=Uw1a7ASmf8I)T hreads: https://www.threads.net/@jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXQweVV5T2RmMmFoM01vZGg1aTFGdmRzWFV6QXxBQ3Jtc0trZm1sZUtmeUVLZksxR01zWHJPZXEyczV4Z1R6OG52ZHpnN21CdnlwUm9HLXR0czJCeTBkR2NPaTJGeU9uR1RQVlo3ZnBYaDRlTUhFbVpFdmZObGszMS04N2NBWnhraV9zY1lILVl6YmtHWkIzTkhZbw&q=https%3A%2F%2Fwww.threads.net%2F%40jessechor&v=Uw1a7ASmf8I) Linktree: https://linktr.ee/jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFEMXpLazhQRkRla1AzX21rN0I4NF82ZlRud3xBQ3Jtc0trMTZERTZlNHhwUlQzRDBUWDBES3RNdDNyQzhGQkhVbGNPeC1Td3p0UHEyc2duWVB4UDRfbm1nc3hCYUoySm5fV2R5MVVqdVBsd0YwMWV6ZHBGajFGMGlOS2FHdms3TlYwWkpGMDI1NWFkbzdBSFpCVQ&q=https%3A%2F%2Flinktr.ee%2Fjessechor&v=Uw1a7ASmf8I) 🎉 Shoutout of the Week #Leadership (https://www.youtube.com/hashtag/leadership) #TedBlosser (https://www.youtube.com/hashtag/tedblosser) #WorkRamp (https://www.youtube.com/hashtag/workramp) #UnlockedPotential (https://www.youtube.com/hashtag/unlockedpotential) #ScalingCulture (https://www.youtube.com/hashtag/scalingculture) #TeamRhythm (https://www.youtube.com/hashtag/teamrhythm) #FrontlineTeams (https://www.youtube.com/hashtag/frontlineteams) #Onboarding (https://www.youtube.com/hashtag/onboarding) #ComplianceTraining (https://www.youtube.com/hashtag/compliancetraining) #AIInLearning (https://www.youtube.com/hashtag/aiinlearning) #BusinessExecution (https://www.youtube.com/hashtag/businessexecution) #Tanda (https://www.youtube.com/hashtag/tanda) #EmpowerYourTeam (https://www.youtube.com/hashtag/empoweryourteam)

3. 

   30 Apr 2025

   Scaling to $150M+ and 50M Users: Henry Shi’s Playbook from Super.com

   In this episode of Unlocked Potential, I sit down with Henry Shi, co-founder of Super.com, to dive deep into how he scaled his company to over 50 million users and $150 million in annual revenue — and why staying lean, fast, and customer-focused made all the difference. Henry shares the real behind-the-scenes stories: 🔹 Why a single billboard can build billion-dollar awareness 🔹 How to survive losing 80% of your revenue overnight (and come out stronger) 🔹 How AI is transforming opportunities for operators — not just tech giants 🔹 Lessons for owners and managers on building teams that don’t slow down as you scale 🔹 Why staying close to your customer matters more than ever — especially for frontline industries like hospitality, construction, and restaurants. Whether you're an owner, operator, or future founder, this conversation is packed with practical, actionable insights to help you lead smarter, empower your teams, and embrace the future with confidence. 🎙️ Brought to you by TANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools. www.tanda.io 🔗 Where to find Henry LinkedIn:https://www.linkedin.com/in/henrythe9th/ Super.com: https://www.super.com/ 🔗 Where to find Jesse LinkedIn: https://www.linkedin.com/in/jessechor/ Instagram: https://www.instagram.com/jessechor/ X: https://x.com/jessechor Facebook: https://www.facebook.com/jesse.chor Threads: https://www.threads.net/@jessechor Linktree: https://linktr.ee/jessechor 🎉 Shoutout of the Week Shouting out Steph Curry—because apparently being the greatest shooter of all time wasn’t enough. Now he’s backing Super.com, a startup helping everyday people save money and build credit. From deep threes to deep impact, Steph’s showing up where it matters. 🔥 #Leadership #StartupGrowth #FrontlineTeams #AIForBusiness #BusinessExecution #HenryShi #SuperDotCom #Tanda #EmpowerYourTeam #OwnerOperator #UnlockedPotential #BusinessPodcast

4. 

   26 Apr 2025

   Lessons from a Restaurant Veteran: How to Thrive in 2025’s Economy

   Most people think opening a restaurant is about passion and food. But the truth is, the ones who survive—and thrive—are master operators, leaders, and builders of unstoppable teams.In this episode, I sit down with Steve Rosen, longtime Seattle restaurant owner and founder of concept restaurants like Blue C Sushi, Rocket Taco, and Elemental Pizza, to talk about how to actually make a restaurant succeed in today’s wild economy—and why leading a frontline team well might be the single greatest advantage you have.Steve didn’t plan on being a restaurateur. In fact, he started in tech and filmmaking. But a spur-of-the-moment decision led him into the restaurant world, where he learned firsthand how to balance creativity with execution—and how to stay resilient through boom times, recessions, and now, a post-COVID landscape.We dive into: 🔹 How customer habits have changed forever after COVID—and what it means for operators🔹 Why staffing challenges aren’t just a labor problem (they’re a leadership problem)🔹 What restaurant teams really need to stay loyal (hint: it’s not just money)🔹 How rising costs are pushing operators to rethink pricing, service, and value🔹 The hidden cost of broken culture—and how the best teams are built🔹 How tech and AI might reshape hospitality (but people still win hearts)🔹 What smart owners are doing now to prep for the next economic shiftFrom pineapple-on-pizza debates to surviving your first cash till panic, this episode gets real about the highs and lows of hospitality—and why restaurants, when done right, still have the power to change lives.🛠️ Whether you're running your first location, expanding your brand, or dreaming of opening your own place, this conversation is packed with tangible takeaways you can use right now.🎙️ Brought to you byTANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools.www.tanda.io🔗 Where to find SteveLinkedIn: https://www.linkedin.com/in/steve-rosen-9079163/Rocket Taco: https://rocket-taco.com/Elemental Pizza: https://elementalpizza.com/BittyFish Sushi: https://www.bittyfishsushi.com/🔗 Where to find JesseLinkedIn: https://www.linkedin.com/in/jessechor/Instagram: https://www.instagram.com/jessechor/X: https://x.com/jessechorFacebook: https://www.facebook.com/jesse.chorThreads: https://www.threads.net/@jessechorLinktree: https://linktr.ee/jessechor🎉 Shoutout of the WeekRockin’ the Marshawn Lynch jersey today — because if you’re gonna talk leadership, execution, and owning your lane, you might as well channel Beast Mode. Appreciate you, Marshawn — for showing everybody how to move different and stay true. 🏈#RestaurantLeadership #HospitalityOperators #TeamCulture #RetentionStrategy #RestaurantStaffing #FutureofDining #RestaurantResilience #Tanda #UnlockedPotentialPodcast #RestaurantLife #OwnerOperator

5. 

   24 Apr 2025

   Short Staffed? Burned Out? Here’s the Real Opportunity for Restaurant Owners

   Most people think restaurant work is a stepping stone—something you do before your “real” career starts. But what if it’s actually one of the best launchpads for leadership out there? In this episode, I talk with Anthony Antone, President & CEO of the Washington Hospitality Association, about the restaurant industry’s massive impact on careers, culture, and the economy—and why it’s time we started treating hospitality like the powerhouse it really is. Anthony grew up in a Greek restaurant family, fell into politics, and ended up leading one of the most respected hospitality associations in the country. We talk about what’s changed, what’s stayed the same, and how restaurants are navigating staffing shortages, rising costs, and the future of tech and AI. We break down: 🔹 Why restaurant careers still matter—and why they’re misunderstood 🔹 The hidden stress of understaffed teams (and how it hurts business) 🔹 What leaders can do when people just stop showing up 🔹 The cultural shift in how we lead frontline teams 🔹 How AI and automation can enhance hospitality (not replace it) 🔹 What operators can do today to prep for tomorrow’s recession From pineapple-on-pizza debates to how McDonald’s shaped my leadership style (yes, I still have my name tag), this episode dives deep into what makes hospitality special—and how we can build a future where restaurant work gets the respect it deserves. 🛠️ If you’ve ever worked a shift, led a team, or eaten out (so, everyone), this one’s for you. 🎙️ Brought to you by TANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools. www.tanda.io 🔗 Where to find Anthony LinkedIn: https://www.linkedin.com/in/anthonyanton/ Washington Hospitality Association: https://wahospitality.org/ 🔗 Where to find JesseLinkedIn: https://www.linkedin.com/in/jessechor/ Instagram: https://www.instagram.com/jessechor/ X: https://x.com/jessechor Facebook: https://www.facebook.com/jesse.chor Threads: https://www.threads.net/@jessechor Linktree: https://linktr.ee/jessechor 🎉 Shoutout of the Week Shoutout to the 12th Man of the Seattle Seahawks—the loudest, proudest fan base in football and a cornerstone of Pacific Northwest culture. I wore my #12 jersey for this episode, and let’s be honest… you can’t talk Seattle without shouting out the Hawks. That energy? It’s real. Go Hawks! 💙💚 #HospitalityLeadership #RestaurantOwners #FrontlineCulture #TeamRetention #AIinHospitality #AmericanDream #WorkforceStrategy #Tanda #UnlockedPotentialPodcast #WAHospitality #RestaurantLife

6. 

   23 Apr 2025

   How Gusto’s CMO (Jason Ing) Helps Small Businesses Go Big

   In this episode of the Unlock Potential Podcast, we’re joined by Jason Ing, Chief Marketing Officer at Gusto, to break down how small businesses can punch above their weight, build brand power, and grow with intention.If you’re a business owner looking to go from local to legendary—this one’s for you.🎯 Jason shares:🔹 Why some small businesses win big—and how storytelling fuels that growth🔹 Budget-friendly marketing tactics that actually drive results🔹 How to turn negative reviews into long-term customer loyalty🔹 What Jason Ing learned from scaling both startups and national brands🔹 How AI is transforming marketing—and why it’s not replacing humans🎙️ Brought to you byTANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools.www.tanda.io🔗 Where to find JasonLinkedIn:   / ingjason   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWFiSXJQSWRtbDNwdGRxVWFuOG1adWxrOW54d3xBQ3Jtc0tsa0Vma1FxWlhJSk1tTk82OGJQaVRlVWpaRXhDYVlLOWJtVEFRZHJxQmZIZHE2b01RbkZoNmR0Q1dyOVo2VnI1bVZoUmdSZkxFaTZVNzFValJCdEk4SC1rU25uel9tamE0c09NZVNBTEd6Z29kZVdUSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fingjason%2F&v=sWQq-4uurTc)Gusto: https://gusto.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1M1b0lpNXFvSlVFeHZqaWtod0lKWFNtblcxZ3xBQ3Jtc0trR3ZTU3lwTlFzTlo0aFo3aTRnT2Y5aU9BRDhuV3o4YmV6RXl5TEt2MFFGQVdZaUl3dzhhMGgyS3p0cnY4d1BLdFVfaGdXOE1EZFZhN05fTFhWQXN3TVkwQTlWQ0pkSHBpR1J4aVA3RW9rSUhZZUdhVQ&q=https%3A%2F%2Fgusto.com%2F&v=sWQq-4uurTc)🔗 Where to find JesseLinkedIn:   / jessechor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2xtemg3RnJPMTZETXZuMnUwNkhTRmd3aGlCZ3xBQ3Jtc0tuZGVEX1Y4aDVEMEpHek1EVENoZnFDdXFGck4tRGhJWHJJd3RGbVhLTFRVYkVLek80RWJKdUNmaGZLcHFzN1NsNVBydFY0ZlhuX0xmQUhwRzAydFE1b0I0NWhiZXZRUU90b2EwZzBFOHozeEhmU25wdw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjessechor%2F&v=sWQq-4uurTc)Instagram:   / jessechor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVhlR1JNQnlDWEdZNVpkRkdnVmhJMVFoQWxRd3xBQ3Jtc0tuV0s0b3pwQWo3OGllUE9wWGdMc0FBY1E0WjlYWDFpaTdMT3pqZHp3R3laWWM1aDBwZ0t2eXN6azNhSnpJUVlqVWZwRUNkMFU3dUNPMWtYcDhtRVRiU2xMZlhsVENSVjBMdHRWTUNkMnhoX2JzakwwWQ&q=https%3A%2F%2Fwww.instagram.com%2Fjessechor%2F&v=sWQq-4uurTc)X: https://x.com/jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHdwSWZCWnVFLWhUZHRRQmN4VjZPRk9fZnV6QXxBQ3Jtc0tsajVPVXA1TU4wVEc5aWk2ZEZUZHlMblVHeXR5Tm52Ul9SSGtzYzRQLVl1Q21waGlxWlRmUk9vN2dYMkdRT2tvTFhLRF9QOUo5dlVsRU14Y2FCSHJ3TTlEMHRLM3B5SHhTSXJ2NGh4MEh0M2dvMlZ5SQ&q=https%3A%2F%2Fx.com%2Fjessechor&v=sWQq-4uurTc)Facebook:   / jesse.chor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVlIcnNMZThpcEp4Z1NVR3FpSHBsUGN2LXIyQXxBQ3Jtc0tsaWw1S3NwWG1SSUFPRkx0Q195WUc4czMwY1VuQWIzYnEyS18yYnlldWVQT3M1MjlQTGF1TDg4S2kycU1ZdkYtZUJUYXBiRjlDUXZKNEx6U1Q3S0VGa0tCSWtRSUdzVGFGR3VRZjBLOFRVejFRSEhVZw&q=https%3A%2F%2Fwww.facebook.com%2Fjesse.chor&v=sWQq-4uurTc)Threads: https://www.threads.net/@jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazg3OFh3RE10OWx5dU1fT0lFM3FBNE04Tkltd3xBQ3Jtc0tsRDktVzRpbGlEM2V6QmxBY0NLNGxnenRxQ2tQTTBqNXUzZXh1dlU0VHdXMmo3dnVXby1lSXpSd3ZmbkZHbENzZzhhVHNuYXhYa2k3NlFvTEdtcGh1T1FvSlN5elR5VEZTUV9NdGdaXzg4aXNjWmU4UQ&q=https%3A%2F%2Fwww.threads.net%2F%40jessechor&v=sWQq-4uurTc)Linktree: https://linktr.ee/jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1pkZmJMN3pROWJMeVJCNWxBMUZ3NVVkT3FOQXxBQ3Jtc0tsV1ZXNWpjSkdNMW1XSkFjcEFaTmtWdzlrT3htQzlEWk1YTmFiUjJCUmZscXpqdjNZVFoyNlFHamptaHljYkpudUVURXVXRDBMUnlMQWZlZ04zZ0N6OEM5RU5pQ1pZV3BEVnZxUHpWMXpnZDRqWnRMZw&q=https%3A%2F%2Flinktr.ee%2Fjessechor&v=sWQq-4uurTc)🎉 Shoutout of the WeekShoutout to BigBadToyStore—because sometimes going big starts with thinking like an Autobot. From retro G1 classics to the latest collectibles, BBTS keeps the Transformers legacy alive and rolling.If you’ve ever dreamed of transforming your shelf into Cybertron, you already know:🛒 https://www.bigbadtoystore.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGRTc1RfcFlTOXFEQzNJWDRZT0IyZG9ZbDBEQXxBQ3Jtc0ttVEFldnNXbzNiSklCVzN3bG5oRmtENUxORXRwRkVleHlGQzRDVUsyTHg0X2IyXzdldlJ0amVwTWNZUDk3dEh0NTd5Nks2ZjNkc0syVGdPX3ZhNS1KU29ub3lFLUVqOF94RkJ1YVNFZExDU1A4dk01TQ&q=https%3A%2F%2Fwww.bigbadtoystore.com%2F&v=sWQq-4uurTc)#SmallBusinessLeadership (https://www.youtube.com/hashtag/smallbusinessleadership) #MarketingStrategy (https://www.youtube.com/hashtag/marketingstrategy) #MarketingStrategy (https://www.youtube.com/hashtag/marketingstrategy) #BrandBuilding (https://www.youtube.com/hashtag/brandbuilding) #HumanFirstBusiness (https://www.youtube.com/hashtag/humanfirstbusiness)

7. 

   22 Apr 2025

   Story First, Logo Later: Building a Brand That Feels Human With Jason Ing

   Most small business tools feel like they were built for the accountant, not the actual owner. But what if your payroll, HR, and people ops tools actually felt like they were designed for humans? In this episode, Jesse sits down with Jason Ing, CMO of Gusto, to talk about how brand, leadership, and empathy can transform not just how you grow—but how your team feels while doing it. Jason’s led marketing at some of the world’s biggest brands—from Xbox to AWS to Amazon Prime Video. But what makes this conversation different is how focused he is on the human side of business—what it takes to build real trust, why small businesses are uniquely powerful, and how great brands start with great values. We break down: 🔹 Why every SMB should have a clear brand and origin story 🔹 How to turn bad reviews into long-term loyalty 🔹 What Gusto gets right about serving humans, not just businesses 🔹 Why leadership is more about what you do than what you say 🔹 How AI is changing marketing (and why it’s not killing jobs) 🔹 Career advice for anyone navigating uncertainty or looking for more meaningIf you’re a founder, operator, or just someone trying to build a company (or a life) you believe in—this one’s for you. 🎙️ Brought to you by TANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools. www.tanda.io 🔗 Where to find Jason LinkedIn: https://www.linkedin.com/in/ingjason/ Gusto: https://gusto.com/ 🔗 Where to find Jesse LinkedIn: https://www.linkedin.com/in/jessechor/ Instagram: https://www.instagram.com/jessechor/ X: https://x.com/jessechor Facebook: https://www.facebook.com/jesse.chor Threads: https://www.threads.net/@jessechor Linktree: https://linktr.ee/jessechor

8. 

   16 Apr 2025

   Why Interns Might Be the Best Investment Your Company Can Make

   Most startups think interns are a luxury, something to explore “someday.” But what if they’re the key to your next growth spurt? In this episode, Jesse Chor talks with Sabih Bin Wasi, CEO of Stellic, about how smart internship programs can power real growth, innovation, and leadership development—even in early-stage companies. Whether you’re building a team or growing a business, this one’s for you. Sabih shares the story of how Stellic grew from a college project into a fast-growing education tech platform—and how interns have been there since day one. From bringing energy and fresh ideas to creating a direct pipeline of top talent, internships can do way more than just check a box. We break down: 🔹 Why hiring interns is worth the time (especially for startups) 🔹 How to design an internship program that actually works 🔹 Why in-person internships create stronger teams 🔹 How great interns can become your next great leaders 🔹 What non-tech companies get wrong about internships 🔹 Advice for students to stand out and land their dream role Whether you’re a founder, a hiring manager, or a student looking for career advice, this episode is packed with real-world insights and stories—from Microsoft co-op shirts to how an intern became Stellic’s CTO. 🛠️ If you care about building a future-focused team, this one’s for you. 🎙️ Brought to you by TANDA – Empowering frontline teams through better scheduling, onboarding, and performance tools. www.tanda.io 🔗 Where to find Sabih LinkedIn:   / sabihbinwasi   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqay05R3VSaTROQmF2b2dTNVAyVHAxemJlanJKUXxBQ3Jtc0ttTk52X3VKX1lBNzJLb3JEMXkxS3VIdkE1Z3NvVjRsd0lvbG9vcmFOUXBYWW5nTENqeTJCdzNsQ0p3ZFdxbU1mNGlwTWFkMjZuMHoybFNGZGVLSTJHVG5EeVZCMFNtUTlZQjRwdzA3aWx5eTdxM3B3RQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsabihbinwasi%2F&v=KQPzClt8A-o) Stellic: https://www.stellic.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUR5aW8yWXRzaHVRX0sxbk5NYlgya2FCLVZpQXxBQ3Jtc0trbDZfdjZoTEFycndzMHd2ak40NE5rblNNM3E1SjNiSlNvUmQ2WTU0THM0M0JTTGoycEEwSGRja0FkNEZNdkppOWNyMEdOcGFnc0ZQTFd3c1ctVkVvbUtKSnJLQnlBeUJrZFotekduQmsyUEoxOHZ6SQ&q=https%3A%2F%2Fwww.stellic.com%2F&v=KQPzClt8A-o) 🔗 Where to find Jesse LinkedIn:   / jessechor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXJ4RmlOV1htWDkwU3BBQUtVZGVycVNWQlNCZ3xBQ3Jtc0ttMGV2VWs3SGJudDV0NjllZFFhYWN4LVh1TWtlY0l0LThQcVZUTG41ODF5SFFLWXl0QUdTZ1JOS0x6QzlocHBEUkloNm52VW4zZGlhcnJBdmVFeVl1czVfUzlvZnNtN0x0NEJ5SXVyUVRBY1ZvZXdNaw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjessechor%2F&v=KQPzClt8A-o) Instagram:   / jessechor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbURkWUY5SFc5cVo5eUt4bmg1QTRBbEhUXzF3QXxBQ3Jtc0ttTXVITUQtNjJQQ0pPam94Ynp3Wkhpc0FBTXY2ejFLc1ZpYzZUZlZ4V1psaEt3T1hfQkcyTGZ4UlRCTnpGdnFTSlMycXB0a1E3bWZzbXVsZGVmcmt1RElCbWp2Q01sWk56dGxvTUJZcFQ5ZFFYcTR6Zw&q=https%3A%2F%2Fwww.instagram.com%2Fjessechor%2F&v=KQPzClt8A-o) X: https://x.com/jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUtlWTQtcEZCbGhkaFZvUnhucVFBTlVkMGtsQXxBQ3Jtc0tra1Q4TEVzRlRJWHhKWGFWV1pYVFZwcHNaZDJVdnhQUW4wUkNqQVlEX1lpUml1T1ZTWEllekoxREJTalBRTFZTRG96UDVIa2ZpZE5zOFUwZE9lOUN3dTBXdlN4X0tYMUkzblphTWJGZU1HRklvUEROVQ&q=https%3A%2F%2Fx.com%2Fjessechor&v=KQPzClt8A-o) Facebook:   / jesse.chor   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa01tQ2FQYTlCaEs2YmVLeXdKdURPaFBsN056d3xBQ3Jtc0ttN3lqNW9IbGpJN0M4a2VOWFRBMUNndjVoTjVhMlV5aHBFTDlOSTJ2T3Rsbng5dkNTWmUxQ2doOVNOemNCWERfb1JVQ2FCVHJyZF93S2E0bFB3QjlOdWwzUUVyYXJsWWpXMEtrUGc3RlVlVi04N2FyOA&q=https%3A%2F%2Fwww.facebook.com%2Fjesse.chor&v=KQPzClt8A-o) Threads: https://www.threads.net/@jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXZ1Wm5qMXVScGxPbW1ZbnczcmlZR2NnQUxYUXxBQ3Jtc0tuR3k2ejBWUmpMVHo1OEZRaWhWLXBRQ0FfRlNuWUtnY1Z0cTZfSzJjN0lqc0F5R2dYUUw0N1E0TGlRM1RhOXNra0lZYzZXcjlKVFVhNVJsQ3B1c1Iwc2ZnOE4wWm1BZmpCdEFOYWdnUjJpakdrY2JROA&q=https%3A%2F%2Fwww.threads.net%2F%40jessechor&v=KQPzClt8A-o) Linktree: https://linktr.ee/jessechor (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblpDQ3Y0SC1uYlZYVEpPaDY3bUl6WUhvVU4yZ3xBQ3Jtc0trS3BYWDJVZW9FRHRUS2hadExfOXkzc3FOYjJkOF85MjQzYmNWN28xUjlDaGc4Rl91UXRhcktSblR1dUFWYVRTb2Zvd1VNYkhYTGEzUGNPV0pOSzRDc0phNE10RVd2NUNTRklydmNZUmx0OUFKVEFNVQ&q=https%3A%2F%2Flinktr.ee%2Fjessechor&v=KQPzClt8A-o) 🎉 Shoutout of the Week Shoutout to Waterloo’s co-op program—a powerhouse of future talent that’s helped launch countless careers (and startups like Stellic!). Canada’s student game is strong. Learn more at https://uwaterloo.ca/future-students/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGxKWHB2QlZRVXhBdV94clJ6OWhqUHBUZGJmQXxBQ3Jtc0tsUkRoZE1uMVhHTm54R3loRS1hWGJGaWFNN01mclhLdUhzclI3TGhBQzNvd0ZYS0pWYVA0R1FHYmtJTHZBUTdMdDN6Z21abm5vOHJSVHN6eWZNamhPMEVZcFFGVlZPSGN1MEJnaC1FdlYwMjVoYi1JRQ&q=https%3A%2F%2Fuwaterloo.ca%2Ffuture-students%2Fco-op&v=KQPzClt8A-o) #InternshipPrograms (https://www.youtube.com/hashtag/internshipprograms) #StartupCulture (https://www.youtube.com/hashtag/startupculture) #StudentTalent (https://www.youtube.com/hashtag/studenttalent) #LeadershipDevelopment (https://www.youtube.com/hashtag/leadershipdevelopment) #EarlyCareer (https://www.youtube.com/hashtag/earlycareer) #FrontlineFuture (https://www.youtube.com/hashtag/frontlinefuture) #HiringTips (https://www.youtube.com/hashtag/hiringtips) #OnboardingDoneRight (https://www.youtube.com/hashtag/onboardingdoneright) #CoOpLife (https://www.youtube.com/hashtag/cooplife) #WorkplaceInnovation (https://www.youtube.com/hashtag/workplaceinnovation) #UnlockedPotentialPodcast (https://www.youtube.com/hashtag/unlockedpotentialpodcast) #Stellic (https://www.youtube.com/hashtag/stellic)

9. 

   2 Apr 2025

   How to Stop Losing Great Employees (Without Raising Wages)

   Why More Money Isn’t the Answer (And What Is) High turnover is draining your business—but here’s the good news: keeping great employees doesn’t always mean paying more. In this episode of The Unlocked Potential Podcast, I sit down with Tom Leung, former Google and YouTube product leader and host of Fireside PM, to break down what really keeps people loyal, engaged, and motivated—especially in small and blue-collar businesses. Whether you run a construction crew, a restaurant, or a manufacturing operation, this episode is packed with practical, advice to help you build stronger teams, keep your best people longer, and become a better leader. We dive into: 🔹 Why people actually leave jobs (hint: it’s rarely just about money) 🔹 How to build a workplace people don’t want to walk away from 🔹 The truth about motivation vs. accountability 🔹 What small businesses can learn from Google’s leadership practices 🔹 How to spot disengagement early—and fix it 🔹 Why growth, feedback, and feeling valued matter more than another dollar Tom shares battle-tested insights from startups to Big Tech, and shows how to apply them in any work environment—no ping pong tables or tech jargon required. 🔧 If you’re a business owner struggling with retention, team morale, or leadership burnout—this one’s for you. Brought to you by: TANDA - Unlocking employee retention, productivity, and happiness https://www.tanda.io/ Where to find Tom: Linkedin: https://www.linkedin.com/in/toml/ Where to find Jesse: LinkedIn: https://www.linkedin.com/in/jessechor/ Instagram: https://www.instagram.com/jessechor/ X: https://x.com/jessechor Facebook: https://www.facebook.com/jesse.chor Threads: https://www.threads.net/@jessechor Linktree: https://linktr.ee/jessechor 🎉 Shoutout for This Episode (DC Edition!) If James Gunn can reboot Superman, you can definitely rethink how you lead your team. 💥This episode is all about ditching outdated playbooks and discovering your own leadership superpower — no cape required. 🦸♂️ Whether you’re a Man of Steel at work or just trying to avoid kryptonite (like high turnover), hit that like button, share it with your Justice League, and let’s build workplaces that actually work. #DCFan #JamesGunnSuperman #LeadershipReboot #ModernLeadership #EmployeeRetention #workplaceculture #leadwithpurpose #retentionstrategies

10. 

    26 Mar 2025

    💰 The Hidden Cost of Turnover: How Trust at Work Saves You Money & Keeps Employees Longer

    High employee turnover is draining your business more than you realize. When workers don’t feel valued or safe speaking up, they disengage—or worse, they leave.In this episode, Trista Taylor, founder & CEO of Regroup and former leader of Google’s Global Team Development program, shares how trust and psychological safety can reduce turnover, boost morale, and improve productivity.🔹 Why turnover is costing you thousands in lost time and productivity🔹 The #1 reason employees check out (and how to fix it)🔹 How great leaders build loyal teams that stick around🔹 Why “Don’t bring me problems, bring me solutions” is hurting your businessIf you’re struggling with retention, engagement, or employee morale, this episode is packed with actionable insights to help you turn things around.🎧 Subscribe & listen now to start keeping your best employees longer! Brought to you by: TANDA - Unlocking employee retention, productivity, and happiness https://www.tanda.io Where to find Trista: LinkedIn: https://www.linkedin.com/in/tristataylor/ Regroup: https://www.regroup.co/ Where to find Jesse: LinkedIn: https://www.linkedin.com/in/jessechor/ Instagram: https://www.instagram.com/jessechor/ X: https://x.com/jessechor Facebook: https://www.facebook.com/jesse.chor Threads: https://www.threads.net/@jessechor Linktree: https://linktr.ee/jessechor Hi—I’m Jesse Chor, Founder and CEO of TANDA, host of the Unlocked Potential Podcast. I’m passionate about technology and ideas that unlock human potential within companies. I’ve always been driven to build the kind of team and culture I’ve wanted to be a part of. On YouTube, I share conversations and insights on how technology is transforming the way we inspire and drive extraordinary achievements.My goal is to help founders and CEOs invest in their skilled teams by learning from other great founders and leaders. If that resonates with you, subscribe for more!

11. 

    19 Mar 2025

    From Dope Dealers to Hope Dealers: How Jobs and Mentorship Reduce Gun Violence - Michael Allen

    In this episode of Unlocked Potential, I sit down with Michael Allen, co-founder of Together Chicago, to explore how communities can break free from cycles of violence and poverty. We dive into: ✅ The root causes of gun violence and the role of generational poverty ✅ How financial literacy and economic opportunity create lasting change ✅ The power of mentorship, community, and exposure to new experiences ✅ Why hope and delayed gratification are key to escaping poverty ✅ How businesses and nonprofits can work together for impact ✅ The innovative ways Together Chicago is reducing violence and building thriving neighborhoods ✅ What startups can learn from nonprofits about mission-driven leadership and building high-retention teams This is a powerful conversation about resilience, leadership, and the tangible steps we can take to transform lives. Don’t miss it! 🎙️Brought to you by: TANDA - Unlocking employee retention, productivity, and happiness https://www.tanda.io Where to find Michael: https://www.linkedin.com/in/michael-allen-a2358243 https://togetherchicago.com/ Where to find Jesse: LinkedIn: https://www.linkedin.com/in/jessechor/ Instagram: https://www.instagram.com/jessechor/ X: https://x.com/jessechor Facebook: https://www.facebook.com/jesse.chor Threads: https://www.threads.net/@jessechor LinkTree: https://linktr.ee/jessechor 🎉 Shoutout for this episode!I’m rocking a t-shirt from Café Joyeux, an amazing nonprofit coffee shop that creates meaningful employment opportunities for individuals with intellectual and developmental disabilities. Their mission is all about inclusion, dignity, and empowerment—just like the themes in today’s conversation. If you’re ever in New York or beyond, check them out! ☕💙👉 Learn more about Café Joyeux: https://us.cafejoyeux.com/

12. 

    5 Mar 2025

    Gen Z In The Workplace

    In the inaugural first episode of Unlocked Potential, I sit down with Gen Z to tackle the big questions older generations have about work, culture, and what really motivates them. From work-life balance to job-hopping to the impact of social media, I break down stereotypes and explore how Gen Z is reshaping the workplace—one viral trend at a time. Brought to you by: TANDA - Unlocking employee retention, productivity, and happiness - https://www.tanda.io Where to find Jesse: LinkedIn: https://www.linkedin.com/in/jessechor/ Instagram: https://www.instagram.com/jessechor/ X: https://x.com/jessechor Facebook: https://www.facebook.com/jesse.chor Threads: https://www.threads.net/@jessechor LinkTree: https://linktr.ee/jessechor YouTube: https://www.youtube.com/@JesseChor Hi—I’m Jesse Chor, Founder and CEO of TANDA, host of the Unlocked Potential Podcast. I’m passionate about technology and ideas that unlock human potential within companies. I’ve always been driven to build the kind of team and culture I’ve wanted to be a part of. On YouTube, I share conversations and insights on how technology is transforming the way we inspire and drive extraordinary achievements.My goal is to help founders and CEOs invest in their skilled teams by learning from other great founders and leaders. If that resonates with you, subscribe for more!

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

4,657,728,743

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

91

YouTube

93

Engagement

32

Contact Unlocked Potential with Jesse Chor

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.