About Unlocking the Hidden Value of Your Life Insurance
Welcome to Unlocking the Hidden Value of Your Life Insurance with Mark Mrky and Rob Haynie from Life Insurance Settlements. This show is designed to help retirees and their advisors understand the basics of a life settlement. In this podcast, we show you how to get more from the sale of your life insurance policy versus lapse or surrender and how using life settlements can increase assets under management. Mark and Rob ignite conversations on how to look for opportunities and navigate the life settlement process, so you and your clients can enjoy a comfortable retirement.
The Evolution of Life Settlements with Matthew Ganovsky (Ep. 13)
Many people reach a point when their life insurance no longer aligns with their financial outlook. Knowing what choices exist can shape long-term stability.
How do you approach a major policy decision with confidence? How do you uncover options that may add meaningful value to retirement planning?
In this episode, Mark Mrky and Rob Haynie talk with Matthew Ganovsky, Founder and President of Abacus Life Settlements, about the shift from viatical settlements to the modern life settlement Market. He explains how institutional buyers evaluate policies, why transparency matters, and how advisors can better guide clients who may be letting valuable policies lapse.
They also discuss the role of Marketing, rising consumer awareness, and how life settlements may support goals from estate planning to funding care needs.
Key points:
Institutional buyers look for balanced pricing, correct underwriting, and policies that fit portfolio targets
Advisors often miss the chance to present life settlements before a lapse or surrender occurs
Consumer awareness is growing through consistent advertising efforts
Broker-dealer and carrier restrictions continue to shift as acceptance increases
More clients are exploring settlements to support retirement or care-related expenses
And more!
Connect with Mark Mrky:
954-326-9378
866-326-5433 Ext. 1017
LinkedIn: Mark Mrky (https://www.linkedin.com/in/mark-mrky-b8540113)
Life Insurance Settlements, Inc (https://www.lisettlements.com/)
markm@lisettlements.com (mailto:MarkM@Life-Settlements.com)
Connect with Rob Haynie:
954-599-4433
LinkedIn: Rob Haynie (https://www.linkedin.com/in/rob-haynie-08656b9)
Life Insurance Settlements, Inc (https://www.lisettlements.com/)
Connect with Matthew Ganovsky:
LinkedIn: Matthew Ganovsky (https://www.linkedin.com/in/matthew-ganovsky-25a2032a/)
Website: Abacus Life Settlements (https://abacuslifesettlements.com/)
matt@abacuslife.com (mailto:matt@abacuslife.com)
About Our Guest:
Matthew Ganovsky, Founder and President of Abacus Life Settlements. Matthew has close to two decades of experience in the areas of life insurance policy and settlement underwriting and is well-known as an innovator and early adopter within the industry.
Prior to launching Advanced Life Settlements in 2000, Matthew was a sales specialist at Medical Escrow Society and focused his efforts in the viatical settlement segment of the market, specifically brokering on behalf of policyholders diagnosed with cancer, ALS, or other life-threatening illnesses.
Matthew has cultivated long-standing and valued relationships with funding sources within the life settlement business and currently oversees all client and policy activity at Advanced Life Settlements. In conjunction with Advanced’s co-founders and co-presidents, Sean McNealy and Scott Kirby, Ganovsky has sold more than $8.5 billion in life settlements and brokered more than 3 thousand life insurance policies.
Matthew has been a member of the Life Insurance Settlement Association (LISA) since 2001. He holds his Life License in the state of Florida and also holds his life and viatical broker’s license in several other states.
20 Jun 2025
Long-Term Care Funding with Chris Orestis: The Overlooked Power of Life Settlements (Ep. 12)
Chris Orestis discusses how life settlements offer a powerful strategy for transforming underused life insurance policies into funds for long-term care, interviewed by Mark Mrky and Rob Haynie.
7 Feb 2025
Transforming Life Insurance into Retirement Assets with Steven Zeiger (Ep.11)
What happens when a life insurance policy doesn’t perform as expected? In this episode, Mark Mrky and Rob Haynie chat with Steven Zeiger, from KB Financial, about the often-misunderstood world of life insurance costs and performance evaluations. Steven, known for his independent research and advisory services, offers a fresh perspective on how to assess the … Read More Read More
20 Nov 2024
Exploring Life Settlements as a Strategic Exit for Policyholders with Elan Moas (Ep. 10)
Elan Moas shares how life settlements can transform the financial landscape for retirees by unlocking hidden value from underperforming life insurance policies, turning them into valuable assets.
2 May 2024
Analyzing Life Settlements from the Buyer’s and Investor’s Perspective with Jose Garcia (Ep. 9)
Life settlements represent a unique facet of the financial world, offering a secondary market for life insurance policies that benefit both policy sellers and institutional investors. After selling these policies, some sellers may be concerned about their use. This week, we want to address these concerns! In this episode, Mark Mrky and Rob Haynie sit …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2024/05/02/analyzing-life-settlements-from-the-buyers-and-investors-perspective-with-jose-garcia-ep-9/)
12 Feb 2024
The Secrets of Life Expectancy Underwriting for Life Settlements with Vincent Granieri (Ep. 8)
Life expectancy is a crucial factor in many aspects of life, such as retirement planning, life insurance, and health care. But it is also a huge component when selling your life insurance policy! However, estimating how long someone will live is not an easy task, as it depends on various factors, such as medical history, …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2024/02/12/the-secrets-of-life-expectancy-underwriting-for-life-settlements-with-vincent-granieri-ep-8/)
8 Jan 2024
Life Settlements vs. The Life Insurance Industry – Part 2 with Alan H. Buerger (Ep. 7)
Many people buy life insurance policies without fully understanding their options, benefits, and risks. Life settlements are an alternative option that can help policy owners unlock the hidden value of their life insurance policies and use them for their own needs. However, life settlements are not widely known or understood by the public, and they …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2024/01/08/life-settlements-vs-the-life-insurance-industry-part-2-with-alan-h-buerger-ep-7/)
4 Dec 2023
A Journey Through Life Settlements – Part 1 with Alan H. Buerger (Ep. 6)
Life insurance is a valuable asset that can provide financial security for your loved ones. But what if you no longer need or want your policy? Have you heard of life settlements? Wondering how it can help you free up money for your retirement, health care, or other needs? In this episode, Mark Mrky and …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2023/12/04/a-journey-through-life-settlements-part-1-with-alan-h-buerger-ep-6/)
15 May 2023
Life Settlements: The Buyer’s Perspective with Richard Beleutz (Ep. 5)
By now, you have heard Mark Mrky and Rob Haynie talk about how beneficial the life settlement option can be for you and/or your clients. But who’s really buying these policies? What are investors aiming for? Ready to learn more? In this episode, Mark and Rob sit down with Richard Beleutz, the founder and chief …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2023/05/15/life-settlements-the-buyers-perspective-with-richard-beleutz-ep-5/)
1 May 2023
Advisors, Here’s What You Need To Know About The Life Insurance Settlement Association (LISA) with Bryan Nicholson (Ep. 4)
There’s a lot of information about the life settlement industry, making it tough for individuals and financial advisors to make the most out of it. Luckily, you are about to explore the strategies you need to use life settlements to your advantage. In this episode, Mark Mrky and Rob Haynie chat with Bryan Nicholson, the …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2023/05/01/advisors-heres-what-you-need-to-know-about-the-life-insurance-settlement-association-lisa-with-bryan-nicholson-ep-4/)
17 Apr 2023
Educating Advisors on Life Settlements: Get Ready To Learn From A Top Insurance Advisor (Ep. 3)
Advisors often hesitate to discuss life settlements with their clients. But do they truly understand the process and the potential benefits for both parties? In this episode, Mark Mrky and Rob Haynie sit down with John McWilliams, the President of Colorado Brokerage Group, LLC. They talk about the importance of awareness and education financial advisors …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2023/04/17/educating-advisors-on-life-settlements-with-john-mcwilliams-clu-ep-3/)
3 Apr 2023
Life Settlements: A Win-Win for Clients and Advisors (Ep. 2)
Did you know? You might be sitting on a pile of money without knowing it. Advisors, take note, as this can benefit you and your clients. In this episode, Mark Mrky and Rob Haynie explain the process of life settlements, share a couple of case studies where clients got a successful payment for their life …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2023/04/03/life-settlements-a-win-win-for-clients-and-advisors-ep-2/)
20 Mar 2023
Exploring the Benefits of Life Settlements with Mark Mrky and Rob Haynie (Ep. 1)
Are you struggling to keep up with payments on your life insurance policy? Discover how you can secure a good payout and enjoy a comfortable retirement by selling your policy by streaming the inaugural conversation of Unlocking the Hidden Value of Your Life Insurance! This week, Mark Mrky and Rob Haynie from Life Insurance Settlements, …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2023/03/20/exploring-the-benefits-of-life-settlements-with-mark-mrky-and-rob-haynie-ep-1/)
9 Mar 2023
Coming Soon: Unlocking the Hidden Value of Your Life Insurance
Welcome to Unlocking the Hidden Value of Your Life Insurance with Mark Mrky and Rob Haynie from Life Insurance Settlements. This show is designed to help retirees and their advisors understand the basics of a life settlement. In this podcast, we show you how to get more from the sale of your life insurance policy …
Read More Read More (https://unlockingthehiddenvalueofyourlifeinsurance.blubrry.net/2023/03/09/coming-soon-unlocking-the-hidden-value-of-your-life-insurance/)
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