Keep a pulse on the people and news shaping retail, health, wellness, and consumer packaged goods.
On Unpackaged Goods, Jonathan Deeter talks with the founders, operators, and investors behind consumer brands—and breaks down the industry’s latest news, deals, and trends. From the decisions that get a product onto shelves to the forces changing what consumers buy, the show connects the stories behind the brands with the business around them.
For anyone building, backing, or simply curious about what’s next in consumer goods.
Presented by Deet’s Eats Media, a Pickle Advisors company.
Kroger Listed Them Nationwide Without a Single Meeting | Bakeful’s Tony Davis
Kroger approved Bakeful for a nationwide listing before they'd had a single meeting or phone call. Tony Davis, founder and CEO of Bakeful, on rebuilding the sweet baked goods aisle. Plus this week in CPG: Constellation's SpikedAde earnout, PepsiCo's split year, and the deals where control was the point. IN THE NEWS (every story is in The Deeter Digest) - Constellation buys SpikedAde: $75M at close and up to $278M more over five years, plus a second check into Hiyo - What an earnout really me...
9 Oct 2026
Why Oura Walked Away From Its IPO + Afternoon Toast's Kimmy Pace on Building a Brand Nights and Weekends
This week on Unpackaged Goods: why Oura walked away from an IPO with demand to spare, plus Kimmy Pace, founder of Afternoon Toast, on building a brand on nights and weekends. In the news: - Oura postpones its IPO despite orders reportedly 4x the shares on offer, and why profit buys you the right to wait - Wella's debt and Shein's rough public debut - Dose, Manucurist and Stride: selling from strength - California's non-ultraprocessed seal and AB 2030 supplement rules - Galleri's FDA panel an...
30 Sept 2026
Graza Hires Lazard, Costco Goes Kirkland on Electrolytes + The Founder Making Sparkling Bone Broth (Marro)
This week in CPG: Graza hires Lazard to explore a sale, Costco launches a Kirkland electrolyte, and the Whole Foods LEAP class is announced. Then Nick Foreste, founder of Marrō, on making the first cold, canned, sparkling bone broth. IN THE NEWS (every story is in The Deeter Digest) - Graza hires Lazard and is reportedly seeking up to $600M - Costco turns electrolytes into a Kirkland product, and what it means for the brand behind them - Hoplark and The Outset: when fame and being early don...
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Apple Podcasts (US)
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