About unPACKed - Secrets and Stories of 8 figure+ eCom Operators.
Join us to learn the secrets and stories of CMO, VPs of eCom, and other marketing leaders who have scaled category leading brands to 8 figures and beyond.
Building a $100M+ supplement brand through scalable growth and process engineering (Rob Walker, CGO @UMZU)
In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss:
-The origins of UMZU
-The early internet businesses he built
-How a systems engineering background was perfect for eCom
-His scientific process for scaling performance & creative
-The making of their legendary ZuPoo ad campaign
-What drove UMZU to adopt a Pack frontend
-The importance of data infrastructure
-His audition video for Love Island
-and much more
https://www.umzu.com/ (https://www.umzu.com/)
15 Sept 2023
From working with the Mets, Yankees, Bruins, & Patriots → scaling and leading CX at $10-50M DTC orgs (Ben Segal - Thesis)
Loved chatting with Ben Segal (https://www.linkedin.com/in/benjaminwsegal777/), VP CX at Thesis on unPACKed
In this episode we cover:
-Starting in sports entertainment and making the move to DTC
-What he’s up to Thesis and nootropics going more mainstream
-How becoming comfortable w/ change accelerated his career
-The power of network and how things can come full circle
-How he approaches CX leadership and scaling a new team
-The impact of AI and ways to stay efficient in a new DTC world
-His roles at SideBar and Back To The Customers Awards
-And much more
Great conversation and even better guy.
Give it a listen and let me know what you think.
https://takethesis.com/ (https://takethesis.com/)
https://www.sidebar.com/ (https://www.sidebar.com/)
https://www.backtothecustomerawards.com/ (https://www.backtothecustomerawards.com/)
1 Sept 2023
From 6 kms underground to running digital & tech teams at Vuori, Tecovas, & ALOHA (Tim Incoll)
Tim is a legend. He left the mining industry in Australia and moved to America with no plan beyond getting out of the industry he hated. In our conversation we discuss
His story of how he left the mining industry and ended up in eCom
We touch on the fires and devastation in Maui, and what ALOHA is doing to support the rebuilding there
Shiny object syndrome in the eCom world
His mindset as an engineer and what draws him to MACH principles
An exciting new initiative they're pushing live on their storefront
The big move coming up for him and his family and much more.
Give it all listen and enjoy!
https://aloha-collection.com/ (https://aloha-collection.com/)
16 Aug 2023
11 years in growth marketing, 1% for the planet, and learning from Yeti presents w/ Ashlee Anderson, Director of Ecom @ Rumpl
Loved chatting with Ashlee Anderson, Director of eCom and Digital Marketing at Rumpl on the latest episode of unPACKed.
We discuss:
The Rumpl origin story
How she got started in eCom
Different skill sets required at different growth stages
How to build an all-star eCom team and what skills to look for
Rumpl’s recent initiative with 1% for the planet and First Descents
Her favorite brands and favorite recent campaigns
And much more
Learn more:
https://www.rumpl.com/
https://firstdescents.org/
https://www.onepercentfortheplanet.org/
https://www.creativeladder.org/
11 Aug 2023
Scaling one of largest private brands on Amazon & how to differentiate in a competitive market w/ Matt Lebo VP of Marketing at Promix
We caught up with Matt Lebo, VP of Marketing at Promix to discuss:
-Differentiating in a competitive market
-His strategies for career growth and skill stacking
-Scaling one of the largest private label supplement brands on Amazon
-Influencer deals and what happened when he worked with the Kardashians
-His favorite brand marketing and early 2010s twitter handles
-His love for soccer, Croatian sports, and much more
More about Promix:
https://promixnutrition.com/ ( https://promixnutrition.com/)
Matt's links (give em a follow):
https://croatiansports.com/ (https://croatiansports.com/)
https://twitter.com/croatiansoccer (https://twitter.com/croatiansoccer)
https://www.instagram.com/croatiansports_com/ (https://www.instagram.com/croatiansports_com/)
26 Jul 2023
How to unlock new revenue channels by thinking different w/ Stephanie Bregman (VP Marketing, 4Ocean)
Stephanie has spent 2 decades in the eCom world and now leads marketing for one of our favorite brands, 4Ocean.
They're on a mission to end the ocean plastic crisis and a golden example of how to harness the power of business to drive massive environmental impact. (30M lbs of plastic removed from our oceans and counting!)
We discuss:
-The 4Ocean mission
-Stephanie's start in eCom
-Challenges brands face when scaling to 8 figures
-How to unlock new revenue channels by thinking differently
-The roles that brand and storytelling play
-Her favorite marketing campaign that broke sales records
-Hiring & the power of relationships
-Her favorite tech tools and more
Learn more about 4Ocean at: https://www.4ocean.com/
19 Jul 2023
From 1st hire to 8 figures in revenue. How making your customers feel smart is an unfair advantage w/ Ryan Fair (VP Marketing, Clearly Filtered)
Managing the 1st million dollar Shopify store
Transitioning to the client side
Being the first hire at a startup
Building a team
"Oh Shit" moments
Brand loyalty and strategies
The next evolution of commerce
See what's in the water you drink at:
www.clearlyfiltered.com (www.clearlyfiltered.com) (10% off)
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