Unqualified Leads - B2B & High-Ticket B2C Marketing

About Unqualified Leads - B2B & High-Ticket B2C Marketing

Join brothers Harry and Daniel in The Revenue Room as they break down what really drives growth in the world of B2B marketing. Drawing on years of hands-on experience scaling businesses through performance-led strategies, each weekly episode delivers sharp insights, practical advice, and proven tactics. From optimising full-funnel efficiency to mastering targeted campaigns, Unqualified Leads gives you the frameworks and thinking needed to turn marketing into measurable business results.

Publisher

Harry & Daniel Hughes

Category

business

Language

en

Explicit

No

First episode

30 Aug 2025

Latest episode

4 Sept 2026

Latest episodes

25 episodes in the feed.

1. 

   4 Sept 2026

   How We Helped a Healthcare Business 3x Revenue

   How Linea Scaled Lead Generation While Cutting CPL Scaling paid media is one thing. Scaling it while dramatically increasing lead volume and reducing CPL is another. In this episode, Harry is joined by David, co-founder of Linea, to discuss how, alongside Mayfair Media Group, the business built a scalable acquisition engine and grew revenue by 2–3x over the last 12 months. David shares how Linea went from knocking on the doors of around 500 dental practices to building a growing network of dental partners across Australia, and how the business approached customer acquisition in a competitive and highly regulated healthcare market. The conversation explores how Linea built its paid media strategy, why creative fatigue became a challenge, and how the business developed a broader creative approach using UGC, dentist-led content, static ads and product-focused creative. Harry also breaks down the changes that helped Linea take CPL from around A$40–50 to A$15–16, while increasing monthly paid media spend from around A$20k to A$70–80k and significantly increasing lead volume. But scaling acquisition created a new challenge: making sure the rest of the funnel could keep up. The episode explores how Linea introduced scheduled sales calls, email and SMS nurturing, improved follow-up processes and broader funnel optimisation to turn more of that growing lead volume into dentist consultations and paying customers. Whether you’re scaling a B2B or B2C business, this episode is a practical look at what it takes to move beyond simply running ads and build an acquisition engine that can scale. In this episode: How Linea built its acquisition engine from the ground up Going from 500 dental practices to a growing partner network How Linea dramatically increased lead volume Reducing CPL from around A$40–50 to A$15–16 Scaling paid media spend from A$20k to A$70–80k per month How UGC became a key part of the creative strategy Why creative testing needs a clear strategy behind it Using dentist-led content to build trust in healthcare What happens when lead volume starts to scale rapidly How sales calls, email and SMS improved the conversion journey Connecting paid media, CRM and sales into one growth engine The lessons Linea is taking into its next stage of growth If you’re looking for a performance marketing podcast, business growth podcast, podcast for marketing teams, marketing podcast for entrepreneurs, creative business podcast, or digital marketing podcast, you’ll find practical insights covering Google Ads, Meta Ads, paid media, performance marketing, lead generation, B2B marketing, B2C marketing, growth marketing, creative strategy, CRM, conversion optimisation, customer acquisition and marketing strategy. ⸻ Host Harry Hughes https://www.linkedin.com/in/harry-hughes-6409b163/ (https://www.linkedin.com/in/harry-hughes-6409b163/) Mayfair Media Group https://www.mayfair-mediagroup.com/ (https://www.mayfair-mediagroup.com/)

2. 

   9 Jul 2026

   The Creative Testing Gap: Why Most B2B & B2C Lead Gen Campaigns Fail to Scale

   Most paid media accounts in B2B and in B2C Lead-Gen don’t have a targeting problem, but instead, they usually have a creative problem. After auditing more than 30 paid media accounts across both B2B and B2C lead generation in the last 2-3 months, one issue kept appearing over and over again: businesses simply aren’t testing enough creative. In this episode, Harry and Dan explain why creative variation is one of the biggest levers for reducing CAC, improving lead quality and unlocking scale across both LinkedIn and Meta. They discuss their learnings from D2C brands, and how these methods can be utilised in B2B when it comes to creative testing, how enterprise and SMB strategies differ, and the practical framework they use to generate hundreds of creative ideas from a single campaign. You’ll also learn: Why most businesses stop testing far too early The difference between creative variations and net-new creative concepts How to build creative ideas from customer research and sales calls Testing different ICPs, offers, pain points and messaging angles Why discovery call transcripts are one of the best creative resources available How to measure success when you have long B2B sales cycles Leading indicators that matter before revenue appears Why Meta and LinkedIn should play different roles in your testing strategy How small creative changes (hooks, thumbnails, copy and formats) can dramatically improve performance The biggest mistakes repeatedly found during paid media audits Whether you’re running B2B marketing, enterprise ABM campaigns, SaaS ads, or high-volume B2C lead generation, this episode breaks down the creative testing framework that helps businesses continually lower acquisition costs and generate more qualified opportunities. Hosts Daniel Hughes https://www.linkedin.com/in/dan-h-771904141/ (https://www.linkedin.com/in/dan-h-771904141/) Harry Hughes https://www.linkedin.com/in/harry-hughes-6409b163/ (https://www.linkedin.com/in/harry-hughes-6409b163/) Mayfair Media Group https://www.mayfair-mediagroup.com/ (https://www.mayfair-mediagroup.com/) Keywords: B2B marketing, B2C lead generation, paid media, Meta Ads, Facebook Ads, LinkedIn Ads, creative testing, creative strategy, ad creatives, performance marketing, lead generation, SaaS marketing, CAC reduction, cost per acquisition, paid social, digital marketing, ABM, enterprise marketing, marketing strategy, advertising optimisation

3. 

   1 Jul 2026

   Why Great Marketers Test Everything (Even What They Know Works)

   In this episode, Harry and Daniel discuss why challenging your own thinking is one of the biggest competitive advantages in performance marketing. Harry shares a recent Google Ads experiment where a bidding strategy he was convinced would outperform actually lost, proving once again that every account, audience and business behaves differently. The conversation explores why marketers should stop relying on playbooks, how to build a culture of experimentation, and why curiosity consistently outperforms certainty when scaling paid media. Harry and Daniel also discuss why Meta continues to be overlooked by many businesses, when it makes sense to expand beyond LinkedIn and Google, how they approach testing across channels, and why creative strategy should always be tailored to the platform rather than copied between them. Whether you’re growing a B2B business or a B2C lead generation brand, this episode breaks down the testing mindset, frameworks and practical lessons that help businesses scale more efficiently through performance marketing. In this episode: Why you should always test your assumptions A Google Ads experiment that challenged our own playbook When “best practice” becomes bad practice Why broad targeting continues to outperform in Meta When to invest in Google, LinkedIn and Meta Why channel hopping slows growth The role of creative testing in paid media Building a testing culture that delivers long-term results I f you’re looking for a performance marketing podcast, business growth podcast, podcast for marketing teams, marketing podcast for entrepreneurs, creative business podcast, or business leadership podcast, you’ll find practical insights covering Google Ads, Meta Ads, LinkedIn Ads, paid media, performance marketing, lead generation, B2B marketing, B2C marketing, growth marketing, digital marketing, conversion optimisation, and marketing strategy. Hosts Daniel Hughes https://www.linkedin.com/in/dan-h-771904141/ (https://www.linkedin.com/in/dan-h-771904141/) Harry Hughes https://www.linkedin.com/in/harry-hughes-6409b163/ (https://www.linkedin.com/in/harry-hughes-6409b163/) Mayfair Media Group https://www.mayfair-mediagroup.com/ (https://www.mayfair-mediagroup.com/)

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Spotify

5.0 / 5

10 ratings

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Guest appearances

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