Send us Fan Mail Fear is typically unforeseen. Few of us go out looking for fear, but then it appears and we must deal with it. It can be something common, like when you nearly trip on the stairs, or it can be imposed upon you, like the stories you’re about to hear Prepare to be scared – and to recognize the impact fear has upon you.
14 May 2026
How restaurants guide you to their favorite dishes
Send us Fan Mail Today we’re talking about restaurants and the things they do to guide your choice about what to eat, how to get you to order more items and tricks servers use to boost their tips.
23 Apr 2026
Wayfinding: The subtle ways you are guided to your destination
Send us Fan Mail If you've lived in a community for a few years, you get to know your way around pretty well. If one road is blocked, you know in your mind how to work around it. But if you're visiting a different community, especially one in another country, you need signs and other cues to find your destination. Even the shopping lot of a major mall or the halls of a large hospital can leave you hopefully lost. Enter the world of wayfinders -- people who help you get where your going withou...
9 Apr 2026
Dynamic pricing: Pricing change as merchants gauge what you're willing to pay
Send us Fan Mail The grocery shopper two carts behind you may be paying less for that can of tomatoes that you just put on the belt. Why? Because the store knows from your past shopping experiences what your price point is. With AI and even more powerful computers, sellers are about to get a lot more aggressive with their pricing and you may not know what the price is until you reach the register, if you notice at all. And it's not just groceries. Dynamic pricing is about to expand its reach ...
26 Mar 2026
Sniff, sniff. Wanna get married? The power of smell
Send us Fan Mail Many years ago, as I was coming off a concourse on my way to the airport baggage claim area, I was hit with an overpowering smell. It was warm and inviting. It made me feel at home. As I descended the escalator, it was the unmistakable scent of warm cinnamon rolls. And at that moment, I didn't care how far I had to walk or what I had to pay, but I was going to have one of those Cinnabon cinnamon rolls no matter how long my luggage spun around the carousel. Today we talk about...
12 Mar 2026
Shaping your mind: Employee training
Send us Fan Mail There used to be a snarky joke about the Bell Company, when it existed back in the 60s and 70s, that the employees had Bell-shaped heads. In other words, they all spouted the same company line. It makes sense when you think about it, everyone needs to be on the same page and chasing the same goals. Today it's called on-boarding. New employees get a manual or handbook talking about the company's culture, history and maybe even a mission statement. Today we'll look at some of t...
26 Feb 2026
Social influence: How others' opinions impact your actions
Send us Fan Mail You may believe you're an independent thinker, but odds are you are influenced by others' actions or beliefs. In most cases, the influence is inconsequential, but it's important to know how their beliefs and actions impact you to fully understand why you do what you do. Plus, we'll talk about lying and why we all lie a lot. You'll also learn why lying is a two-way proposition. For a lie to work, you have to be a willing participant.
12 Jan 2026
Car squealing: The secrets your car shares with others
Send us Fan Mail You know your car is loaded with computers, but it also has cameras and microphones. Depending on the make, model and year of your car, it could be giving up a lot of information about you and there isn't much you can do about it -- it has its own cell phone to share what it knows. All this can impact your insurance rates and many other indices that affect the goods and services you have access to. Listen in to find out the secrets your car gives up about you and who is getti...
12 Jan 2026
Placebo buttons: the switches around you that do nothing
Send us Fan Mail We are surrounded by buttons and devices that are intended to make our lives better, but they do nothing. Want your hotel room to be cooler? Chances are whatever setting you choose, you won't notice much of a difference. They are designed that way, but we will give you the codes to bypass many of those thermostats and get the relief you need, most of which are helpfully provided by airline crews. There are many other things around you that either just don't work or have...
20 Dec 2025
Unseen Influences trailer
Send us Fan Mail Unseen Influences launches Feb. 12, 2026. There are hidden forces that shape your choices. Some work to your benefit -- like finding your way through hospital corridors. Others nudge you toward buying products or adopting ideas that may not have occurred to you before. Unseen Influences helps you identify those efforts and make choices that are right for you. You'll learn how to find the right hospital room and why your hotel thermostat lies to you about how low you can set t...
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