- 18
- Episodes
- 2024
- First episode
- 4K
- YouTube views
About unsold Podcast
Conversations about marketing and selling products to people in changing times.
- Publisher
- unsold
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 8 Jan 2024
- Latest episode
- 31 Jul 2025
Latest episodes
18 episodes in the feed.
31 Jul 2025
We Built Conviction, Not Just Product - Unsold Podcast
Guest: Aditi Sinha [Ex-CEO, Locale.ai] Host: Santhosh Venkatesh Theme: Navigating the highs, lows, and hidden truths of building a B2B startup, and what founders get wrong about Product-Market Fit. This episode isn’t about how to win, it’s about what’s true. Santhosh Venkatesh sits down with Aditi Sinha to unpack the reality behind startup growth, the dangers of chasing PMF too fast, and the strength it takes to step back. Aditi shares her journey from building Locale.ai through the COVID era...
17 Jul 2025
Product-Market Fit Isn’t Static. It Evolves or Your Brand Fades - Unsold Podcast
Guest: Vikas Sunkad [Founder, SunJosho Ventures] Host: Santhosh Venkatesh Everyone loves to talk about finding Product-Market Fit. But what if that’s the wrong question? In this episode of the #UnsoldPodcast, I sit down with Vikas Sunkad—a D2C product leader, startup advisor, and growth coach who’s spent over 15 years helping brands reach scale across India and Southeast Asia. We don’t talk about the definition of PMF—we unpack the real work: what it takes to get there, how to know if you’ve ...
26 Jun 2025
Mental Wellness in the B2B Workplace - Unsold Podcast
Shaifali Verma, a people and culture leader, explores the crucial role of mental wellness as a strategic asset in B2B workplaces, offering insights for founders and managers in this interview.
5 May 2025
Shawn Lim on Owning Your Voice in the Age of Algorithms - Unsold Podcast
Guest: Shawn Lim, Founder of Human Algorithm Host: Santhosh Venkatesh In this special episode of The Unsold Podcast, Santhosh Venkatesh sits down with Shawn Lim—content creator, former journalist, and founder of Human Algorithm—to talk about the power of storytelling, personal branding, and building authenticity in a world run by algorithms. From his early struggles growing up in Singapore, to his journey through advertising, journalism, and finally into the B2B creator economy, Shawn opens u...
5 Mar 2025
Talking B2B Events with ExchangeWire's Grainne Reid - Unsold Podcast
In this episode of The Unsold Podcast, we dive deep into the world of B2B tech events with Grainne Reid, Head of Marketing at ExchangeWire—one of the most recognized names in media, marketing, and commerce. Events have long been a hub for networking, education, and deal-making, but how are they evolving in the digital-first world? What does it take to plan and execute a global flagship event? And with rising expectations from attendees and sponsors, how do event marketers adapt to industry sh...
27 Dec 2024
Talking Digital Transformation Challenges with Zoho’s Bharath Kumar - Unsold Podcast
When I witnessed Bharath Kumar's keynote about why digital transformation fails, I knew this conversation needed to happen. As a B2B SaaS content marketer, I'm always searching for authentic perspectives on technology adoption, and Bharath's deep understanding of transformation challenges immediately resonated.Recorded on a rainy Chennai morning over steaming coffee, this episode cuts through the usual tech jargon to deliver real insights. Bharath, who heads Marketing & CX at Zoho Creator...
19 Nov 2024
Product or Brand? Talking Differentiation Strategies with Ranudi and Joe - Unsold Podcast
Santhosh Venkatesh talks differentiation strategies with Joe Daniels, a brand expert, and Ranudi Jayasinghe, a product marketer, to help SaaS businesses stand out in a crowded market.
4 Nov 2024
Reaching the Indian Consumer Through Digital Ads with Rudhreesh Kapur
Santhosh Venkatesh interviews Rudhreesh Kapur, National Sales Director at JioAds, on the intricacies of digital advertising and strategies for brands to reach the evolving Indian consumer.
24 Oct 2024
Navigating Retail Evolution and Tech Innovations with Vikas Sunkad - Unsold Podcast
In this episode of the Unsold podcast, host Santhosh Venkatesh sits down with Vikas Sunkad, a seasoned retail expert with over two decades of experience across major brands like Coca-Cola and Britannia. Vikas brings a wealth of knowledge on the evolution of retail distribution, the challenges faced by FMCG brands, and the impact of technology on retail operations. Dive deep into the strategic shifts in retail, the rise of omnichannel approaches, and how quick commerce is transforming consumer...
1 Aug 2024
Innovating in India's Digital Space: A Conversation with Growth Leader Kartik Patiar
[Unsold Podcast: Episode 9] In this episode of the Unsold Podcast, host Santhosh Venkatesh sits down with Kartik Patiar, Senior Director of Growth at ShareChat, to explore the dynamic landscape of India's digital market. Kartik shares his journey from OLX to Flipkart to Swiggy and to ShareChat, offering valuable insights on tech adoption, user engagement, and the challenges of balancing growth and monetisation. We discuss challenges and opportunities in capturing user attention, building world-class products, and navigating the complexities of a diverse audience. We close the conversation with how and where Kartik spends time to keep himself updated on matters that concern his current industry. #DigitalMarketing #GrowthStrategies #TechAdoption #UserEngagement #Monetization #ShareChat #unsoldpodcast
19 Jun 2024
Unsold Podcast: Talking SaaS Product Development ft. Nishant Kumar
[Unsold Podcast: Episode 8] Join host Santhosh Venkatesh as he sits down with senior product leader Nishant Kumar for a deep dive into the intricacies of product management in the SaaS industry. Talking points:: Introduction of guest Nishant Kumar and his background in product management The challenge of achieving product-market fit in SaaS companies, with only 15% achieving it successfully Importance of understanding software development in relation to business scale Key differences between B2B and B2C product management Effective methods for gathering customer feedback to drive product development The role of product managers in understanding customer needs and market trends Strategies for building great product teams and ensuring cross-functional collaboration Insights into the impact of generative AI on product management The relationship between a CPO and a CEO in driving product success Reach out to Santhosh - https://www.linkedin.com/in/santhosh-venkatesh-awts/ Reach out to Nishant - https://www.linkedin.com/in/nishantkumarsinha/ #unsoldpodcast #contentmarketing #ProductManagement #SaaS #B2B #B2C #CustomerFeedback #TeamBuilding #GenerativeAI #CPO #CEO
18 Apr 2024
Cut the Clutter: Secrets to Streamlined SaaS Messaging with Robert Kaminski
[Unsold Podcast: Episode 7] Welcome to a New Episode of the Unsold Podcast. In this episode, your host Santhosh Venkatesh (https://www.linkedin.com/in/santhosh-venkatesh-awts/) sits down with Robert Kaminski (https://www.linkedin.com/in/heyrobk/), a specialist in refining homepage messaging for early-stage SaaS companies. 🔍 Expert Insights: Robert Kaminski, alongside his business partner Anthony, co-founded Fletch PMM, focusing on helping startups crystalize their online presence by simplifying and focusing their homepage messaging. 🎯 Main Discussion Points: Early Beginnings: Discover how Robert transitioned from engineering to product marketing, shaping his unique perspective on startup needs. Fletch PMM's Mission: Learn about Fletch's specialized approach to enhancing product messaging for early-stage startups, ensuring their core offerings shine through immediately to their target audience. Deep Dive into Homepage Simplification: Explore the crucial tactics and strategies that Robert uses to help companies communicate their value proposition effectively right from their homepage. Framework for Success: Robert shares the framework they've developed for repeatability in customer acquisition - crucial for startups looking to scale. Valuable Q&A: Santhosh navigates through a curated list of questions based on LinkedIn posts by Robert and Anthony, providing actionable insights on refining startup messaging. #SaaSMarketing #HomepageDesign #StartupGrowth #B2BMarketing #ProductMessaging
3 Apr 2024
Understanding Where B2B Sales are Won or Lost with Win-loss Analysis Guru Joshua Fryszer - unsold podcast
[Unsold Podcast: Episode 6] Dive into the depths of B2B sales success with our latest episode featuring Joshua Fryszer, an expert in win-loss analysis for B2B businesses. Joshua delves into the critical art of understanding why deals are won or lost, offering unparalleled insights that can revolutionize your approach to sales and marketing. Key Highlights: ✅ Win-Loss Analysis Mastery: Joshua shares his journey from market research to becoming a consultant specializing in win-loss analysis, shedding light on the importance of this practice in uncovering why B2B sales deals are won or lost. ✅ Understanding Buyer Behaviors: Discover how Joshua's work helps companies grasp the true reasons behind their sales outcomes, debunking common misconceptions and highlighting the gap between seller assumptions and buyer realities. ✅ Strategic Insights: Learn about the strategic implications of win-loss analysis on product strategy, customer experience, and overall business improvement. ✅ Overcoming CRM Limitations: Joshua discusses the limitations of relying solely on CRM data for win-loss insights, advocating for a more direct and unbiased approach to gathering feedback from buyers. ✅ Practical Advice: Get practical advice on how to effectively conduct win-loss interviews, including tips on increasing participation rates and ensuring unbiased feedback. ✅ Real-World Success Stories: Joshua shares captivating case studies, including a project that redefined a health tech company's approach to market, illustrating the transformative power of win-loss analysis. Episode Takeaways: ⚡️Understanding the importance of win-loss analysis in B2B sales. ⚡️Practical tips on conducting unbiased win-loss interviews. ⚡️The power of direct buyer feedback in refining sales strategies. #B2BSales #WinLossAnalysis #SalesStrategy #BuyerInsights #MarketResearch
13 Mar 2024
The Art of Customer Insight: Elevating B2B Marketing with Expert Tips from Ryan Gibson - unsold podcast
[Unsold Podcast: Episode 5] Welcome to another insightful episode of the Unsold Podcast, where we delve into the fascinating world of B2B marketing with our special guest, Ryan Gibson, all the way from Canada. Join us as we explore the evolving landscape of B2B buyer journeys, customer insights, and the critical role of in-depth interviews in understanding and influencing your target market. In this episode, Ryan, a seasoned B2B marketer with over two decades of experience, shares his unique approach to customer investigations. With a rich background that includes a stint as an investigative reporter, Ryan brings a wealth of knowledge and a fresh perspective on conducting impactful customer interviews, unpacking buyer journeys, and tailoring marketing strategies to meet the nuanced needs of B2B businesses. Key Highlights: ✅ Discover the intricacies of the B2B buyer journey and how it has transformed in the digital age. ✅ Learn the art and science behind conducting effective customer interviews to uncover deep insights. ✅ Understand the importance of aligning marketing strategies with real customer needs and behaviors. ✅ Gain actionable advice on integrating customer insights into marketing and sales efforts to drive business growth. Don't miss out on this valuable conversation that's bound to leave you with new ideas and strategies to enhance your B2B marketing efforts. Tune in now to elevate your understanding of the B2B landscape and learn how to connect more deeply with your target audience. #B2BMarketing #CustomerInsights #BuyerJourney #MarketingStrategies #BusinessGrowth
20 Feb 2024
Brand Building on a Shoestring: A B2B Startup's Guide to Visibility
[Unsold Podcast: Episode 4] Elevating Your Startup's Brand: Strategies for Making an Impact 🌟 Welcome to a transformative journey into the heart of startup branding with our latest podcast episode. Tailored for early-stage b2b companies, this episode unpacks the secrets to building a brand that resonates and endures, even when resources are scarce. We delve into practical strategies for storytelling through customer experiences, the art of establishing recognition and trust, and the science behind crafting a unique value proposition that sets you apart. Discover how to: ✅Utilize Customer Stories: Learn the power of narrative in showcasing your product’s impact. ✅Forge Recognition: Uncover tactics to elevate your founder's brand and gain industry trust. ✅Clarify Your Message: Master the art of conveying your startup's unique benefits succinctly. ✅Target with Precision: Get insights into identifying and engaging your ideal audience effectively. ✅Create Captivating Content: Explore dynamic content creation and distribution methods for today's digital landscape. ✅Build a Strong Presence: Understand the difference between mere visibility and a lasting online presence. ✅Measure Success: Learn how to set realistic goals and track the ROI of your branding efforts. ✅Adapt and Thrive: Adapt your marketing strategies in response to market dynamics and economic conditions. ✅Lead Generation: Strategies for nurturing and qualifying leads to convert interest into action. This episode is more than just a guide; it's a cheat-sheet for startups aiming to make their mark in a competitive ecosystem. Loaded with expert advice, industry insights, and actionable tips, it’s designed to empower you to elevate your brand and connect with your audience like never before. Tune in to start transforming your brand's journey today. #StartupBranding #MarketingStrategies #Entrepreneurship #BrandVisibility #StartupSuccess #ContentMarketing #DigitalMarketing #GrowthHacking #BusinessGrowth #StartupLife #BrandBuilding #MarketingMastery #StartupTips #EntrepreneurLife #Innovation #BusinessStrategy #StartupJourney #Leadership #CustomerExperience #TechStartups
7 Feb 2024
Echoes of Identity: Shaping your Brand with Purpose - unsold podcast
[Unsold Podcast: Episode 3] In this insightful episode of our podcast, hosts Santhosh Venkatesh and Gowtham Kashyap take you on a deep dive into the world of brand identity and visibility. They unravel the layers that make a brand more than just a business, highlighting the intricate blend of culture, values, and communication that shapes its public persona. This episode is ideal for businesses looking to differentiate themselves in a crowded market. Brand vs. Product: Discover the fine line separating a product from a brand, and learn why the latter's influence goes far beyond its tangible offerings. Santhosh and Gowtham emphasize the power of storytelling, values, and emotional connections in crafting a brand that resonates deeply with its audience. Content to drive brand awareness: As the discussion unfolds, the importance of content strategy comes to light, underscoring the need to showcase the ethos and the people behind the brand, not just the products or services offered. This human-centered approach to brand communication is dissected, revealing how authenticity and relatability can elevate a brand's appeal. What can founders do: The episode also delves into the critical role founders play in setting the brand's direction, imbuing it with their vision and values. It rounds off with a compelling argument on how robust brand identity and visibility can significantly impact a company's success, driving customer attraction and retention, and ultimately, influencing its bottom line. Join Santhosh and Gowtham as they guide you through the nuances of building a brand that stands out for its authenticity and human connection, making it a beacon for success in today's competitive landscape. #BrandIdentity #ContentStrategy #BusinessBranding #FoundersVision #MarketingMagic #BrandBuilding #Storytelling #CustomerExperience #BrandVisibility #Entrepreneurship #MarketingTips #StartupLife #Leadership #Innovation #SaaSBranding
22 Jan 2024
Effective B2B SaaS Marketing Strategies Under ₹1 Lakh
Welcome to 'Unsold,' the bi-weekly podcast where we unravel the complex world of B2B SaaS marketing. In this episode, we delve into the challenge faced by early-stage startups: Can you conduct effective marketing with just ₹1 lakh per month? Join us as we dissect key aspects like budgeting, talent investment, marketing strategies, content production, and the pivotal role of founders. We also explore the journey of leads from marketing qualified to sales qualified, the power of consistency, and the art of customer-centric marketing. Whether you're a founder or a leader in the B2B SaaS domain, this episode is packed with insights to help you make the most of your marketing budget. In this episode, you'll learn: 👉 How to determine if ₹1 lakh is enough for your B2B marketing needs. 👉 The importance of investing in high-quality marketing talent. 👉 Crafting a marketing strategy that aligns with your business goals. 👉 Effective content production and distribution methods. 👉 The crucial role of founders in shaping marketing strategies. 👉 Transitioning from Marketing Qualified Leads to Sales Qualified Leads. 👉 The power of consistency in marketing efforts and customer-centric approaches. 👉 Setting realistic expectations and the art of marketing experimentation #B2BSaaS #MarketingStrategy #StartupGrowth #BusinessLeadership #Podcast #ContentMarketing #LeadGeneration #StartupTips #MarketingBudget #SaaSMarketing
8 Jan 2024
Marketing is Challenging, Let's Not Make it Complex - unsold podcast
🎙️ Episode - 1 Not all software is made the same. Marketing a b2b SaaS product is challenging, but we need not make it complex. In this episode Santhosh and Gowtham talk about the fundamentals of marketing, marketing core vs. non-core SaaS products, and how to assess when a buyer is ready to take action. Timestamps: 00:00 - Intro 00:36 - Why we are doing this? 01:45 - What is marketing? 03:35 - Not all software products are the same 07:01 - Mindset change 15:30 - Manual Vs Automation 20:57 - End of the episode. Follow us on Instagram: https://www.instagram.com/unsoldshow/ Follow us on LinkedIn: https://www.linkedin.com/in/santhosh-venkatesh-awts/ #marketing #b2b #saas #podcast
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 4,230
- Score snapshot 15 Sept 2025
Podcast Authority Score: 37 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 36
- Social presence
- 0
- YouTube
- 68
- Engagement
- 27
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