Unconventional wisdom on marketing and technology, and disruptive ideas that go against the grain. Hosted by entrepreneur, CEO, marketer, and stereotypically friendly Canadian, Pierce Ujjainwalla. Every week, we feature provocative guests who will challenge what you thought you knew about marketing, technology, your career, and life in general.
#53 Evaluating Martech, Empowering Creativity, and Rolling-out New Tools at An Enterprise Scale
Tune in as I sit down with Don Le, Marketing Automation Lead at Meta. Don shares his story from starting as a telemarketer to now leading innovation at one of the world’s most influential tech companies. We cover a lot of ground:
The first principles Don uses to evaluate new marketing technology
How he empowers his team of enterprise marketers to be creative while making sure they remain on brand
What it takes to successfully roll out new tools at an enterprise scale.
Teaser: documentation and strong first impressions will go a long way!
7 Dec 2023
#52 How he started and sold his first company for $225M... and what he's doing differently on round #2 with AJ Bruno
Listen in as I talk to AJ Bruno, the Founder & CEO of QuotaPath, a sales commission platform that helps companies streamline and manage their sales compensation. AJ shares how he started and sold his first company, TrendKite, for $225M to Cision and then how he started QuotaPath immediately afterwards. He reveals his secrets on growing ARR from $0-$25M in less than 4 years and the biggest challenges he learned from running his first company. We also discuss sales compensation plans, building remote work culture and he shares some killer advice he got from his dad.
16 Oct 2023
#51 From Startups to Google - Marketing Ops with Meghan Mayday
Meghan Mayday is the head of Marketing Infrastructure and Automation at Google Cloud where she manages the production of thousands of global Marketing programs a year.
Listen to her story of moving to San Francisco to find a job in technology, and how she moved up the corporate ladder to be a leader at one of the largest marketing operations teams in the world.
In this episode, Meghan shares her secrets on creating emails and landing pages in the enterprise, tips on how to be a great leader and how she is using AI.
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