Untamed is a podcast dedicated to empowering lash artists while showing how much fun it is to be a lash nerd. Each week hosts Cheryl and AnneMarie share their passion for lashes. They discuss challenges, best practices, and what the future holds for the lash industry.
Lash Artist Turned Marketing Coordinator: Mackenzie Unsworth's Journey
In this episode, AnneMarie is joined again by Untamed Artistry’s Marketing and Creative Coordinator and expert lash artist Mackenzie Unsworth. This episode is full of love as AnneMarie and Mack talk about Mack’s start in the lashing business, how she got hired as Marketing and Creative Coordinator at Untamed Artistry, her love of her job and the lashing industry, and some of her hopes, aspirations, and advice for artists and the future of the industry in general.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Mack’s grandmother encouraged her to become a lash artist at 17
Finding UA on Instagram
Surprising discoveries “behind the scenes”
Advice on not getting sucked into influencer culture
Learning how to ask for help- it’s necessary
Navigating the lash industry - who can you trust?
The future of the industry - sustainability, kindness, and support
Career aspirations
Proudest career moments
Tips and tricks for self-care
Questions from listeners
Advice for aspiring young lash artists - stick with what is fulfilling, even if it’s non-traditional
Resources:
Mackenzie’s First UA Unboxing Video (https://www.instagram.com/tv/CFXsENmBEKm/?utm_source=ig_web_copy_link)
Connect with Mackenzie:
Mackenzie on Instagram (https://www.instagram.com/macxlash/)
Mackenzie on LinkedIn (https://www.linkedin.com/in/mackenzie-unsworth-8b44a7245/)
Connect with Cheryl and AnneMarie:
Cheryl's Instagram (http://www.instagram.com/agoodenoughhuman)
AnneMarie's Instagram (http://www.instagram.com/annemarie.pro)
Cheryl Peng LinkedIn (https://www.linkedin.com/in/cherylpeng/?originalSubdomain=ca)
AnneMarie Lorenzini LinkedIn (https://www.linkedin.com/in/annemarie-lorenzini/)
Untamed Artistry Website (https://www.untamedartistry.ca/)
2 Dec 2022
Elevating the Lash Industry Through Diversity with Roxie Reese and Tianna Seo
In this episode, AnneMarie welcomes back two previous guests - Roxie Reese of DFW Lash University, and Tianna Seo of The Lash Exchange. As women of color in the lash industry, Roxie and Tianna share some raw and uncut truths regarding diversity, equity, and inclusion. While the beauty industry is a diverse global market, the lash industry in the U.S. does not always reflect that. You’ll hear advice on how to make your business more diverse, either with clients or employees, tips for diversifying your branding and social media feeds, and some intense discussion around who may be making your lash products in other countries, and their deplorable working conditions.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
Some of the big moments of Roxie and Tianna’s careers
DFW Lash University = “Diverse for Women” not “Dallas - Ft. Worth”
Serving the masses - the wide spectrum of diversity in the industry
Countering the claims that “my demographic is white” and “I can’t be diverse with a small team of 3”
Equity within paid opportunities - balancing your time and value
Advice for women of color in our industry
Brand pillars and disruption
Photo shoots and relatable, diverse looks
Factory working conditions, sustainability, and supply chains
Being conscious about starting your own product lines
What’s next for Roxie and Tianna
Connect with Roxie and Tianna:
Tianna Seo on Instagram (http://www.instagram.com/tiannaseo)
Roxie Reese on Instagram (https://www.secure.instagram.com/theroxierochellereese/?hl=en)
Tianna’s E-Books (http://www.tiannaseo.com/store/e-books) *Code: UNTAMEDARTISTRY for 25% off
Tianna’s Website (http://www.tiannaseo.com/)
DLU Website (http://www.dfwlashuniversity.com/)
DLU on Instagram (https://www.instagram.com/dfwlashuniversity/?hl=en)
DLU on Facebook (https://www.facebook.com/dfwlashuniversity/)
Sample Courses from DLU (https://dfw-lash-university.thinkific.com/courses/sample-course)
Apply to DLU (https://www.dfwlashuniversity.com/apply-now-minor)
Schedule an Admissions Call with DLU (https://www.dfwlashuniversity.com/apply-now-minor)
Tianna Seo LinkedIn (https://www.linkedin.com/in/tianna-seo-aa7a62100/)
The Lash Exchange Website (https://thelashexchange.com/)
Lash Exchange Instagram (https://www.instagram.com/tianna.seo/?hl=en)
Connect with Cheryl and AnneMarie:
Cheryl's Instagram (http://www.instagram.com/agoodenoughhuman)
AnneMarie's Instagram (http://www.instagram.com/annemarie.pro)
Cheryl Peng LinkedIn (https://www.linkedin.com/in/cherylpeng/?originalSubdomain=ca)
AnneMarie Lorenzini LinkedIn (https://www.linkedin.com/in/annemarie-lorenzini/)
Untamed Artistry Website (https://www.untamedartistry.ca/)
25 Nov 2022
Dedication, Sacrifices, and Setbacks: The Hidden Side of Success with Lana Wyer
In this episode, AnneMarie welcomes Lana Wyer, Owner and Founder of LuxUncut. Lana started in the beauty industry at the age of 16. As a creative and entrepreneur, college was not in the cards for Lana, so she secretly dropped out to focus on her lash business. A year later she was fully booked and fielding requests for training in her methods. After several setbacks, Lana moved to the UK to try her hand at the lash business there. Upon recently returning to the U.S, Lana’s current focus is on social media, content creation, and education. We hear a little tease about her upcoming projects and dig deeper into Lana’s guidelines for branding yourself and your business.
The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com
Expect to hear:
About Lana and her path - art, beauty, and community service
Lana’s move to the UK
The setbacks - Lana saw rejection as “redirection” - building from a new foundation
New goals and directions - no more hustle culture and now focusing on the positive
Social media and content creation is part of Lana’s new focus
Advice for developing your brand – get to know yourself and what you love foremost
Branding words and concepts - how Lana takes those to brainstorm a brand
The outlook for the next year - discipline and purpose, not motivation, keeps her going
Starting young - a level of ignorance and feeling of invincibility
What Lana wishes she knew then - surrounding herself with knowledge and mentors would have prevented many missteps
Keeping focus on yourself and your strengths - affirmations help, keep it healthy, rewire to be inspired!
Advice to young lash artists - you’ve made the right decision to join a rapidly growing industry, focus on your uniqueness!
Resources:
Start with Why by Simon Sinek (https://simonsinek.com/books/start-with-why/) Book
Connect with Lana:
LuxUncut Website (https://www.luxuncut.com/)
Lana on Instagram (https://www.instagram.com/luxuncut/)
Ebook and Online Course (https://luxuncut.squarespace.com/uncut-education/collage-creations)
Connect with Cheryl and AnneMarie:
Cheryl's Instagram (http://www.instagram.com/agoodenoughhuman)
AnneMarie's Instagram (http://www.instagram.com/annemarie.pro)
Cheryl Peng LinkedIn (https://www.linkedin.com/in/cherylpeng/?originalSubdomain=ca)
AnneMarie Lorenzini LinkedIn (https://www.linkedin.com/in/annemarie-lorenzini/)
Untamed Artistry Website (https://www.untamedartistry.ca/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
12 ratings
Spotify
5.0 / 5
17 ratings
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