Untrended Podcast

About Untrended Podcast

Tired of business podcasts that promise silver bullets and spoon-feed you cookie-cutter advice? Well, this isn’t one of them. Welcome to the Untrended Podcast, where we uncover extraordinary stories about business and culture. Brought to you by Publicis Pro, this show isn’t about “growth hacks” or corporate fluff. It’s about raw, honest, and sometimes ridiculous tales from the world of marketing and business. From unexpected challenges to out-of-the-box ideas, we’re here to talk about the truths you won’t find in a handbook—the ones that truly shape creativity, strategy, and success. The Untrended Podcast. Real stories. Real laughs. Nothing held back. Subscribe now wherever you get your podcasts.

Publisher

Publicis Pro

Category

business · news

Language

en

Explicit

No

First episode

20 Jan 2025

Latest episode

12 Oct 2026

Latest episodes

14 of 15 episodes have a transcript.

1. 

   12 Oct 2026TRANSCRIPT

   How to Tell Real Influence From Professional Peacocking in B2B Marketing

   Host Anna Broadhead interviews Jamie Fewery, Lucy Gilman, and Martin Harrison about distinguishing genuine B2B marketing success from superficial displays, offering a sharper way to judge what truly counts.

2. 

   21 Apr 2026

   Access Denied: Why Young Talent Is Locked Out of Work

   Business confidence might be low, but for young people trying to enter the workforce right now, the challenge runs far deeper. In this episode of UnTrended, Nicole Jones is joined by Jon Lonsdale, Billy Hamilton-Stent, and Aditi Kulkarni to unpack the realities of breaking into the creative industry and why access, not just ability, is often the biggest barrier. From the brutal experience of “spray and pray” job applications and algorithmic rejections to the rising cost of living and shrinking entry-level opportunities, the panel explores what it actually feels like to start a career in 2025. They also dig into the hidden rules of the workplace, from unspoken expectations to cultural norms, and why these can disproportionately exclude those from lower socioeconomic backgrounds. The conversation moves beyond the problem to explore solutions: the role of work experience, the importance of mentorship and belief, and why businesses need to be more intentional about nurturing early talent. There’s also a candid discussion on social mobility, personal journeys, and whether the UK’s “meritocracy” really exists in practice. Later, Nicole speaks with Jenni Anderson, CEO of The Talent Foundry, to explore how businesses can take meaningful action. From building confidence and skills in the classroom to creating real pathways into employment, Jenny shares how employers can help unlock opportunity for the next generation and why small interventions can have life-changing impact. If you care about the future of talent, diversity in the creative industries, or simply want to understand what it takes to get a foot in the door today, this episode is for you. Subscribe to The UnTrended Podcast wherever you get your podcasts and never miss an episode. Chapter Markers (03:00) Entering the Workforce in 2025 Why applying for jobs feels like a numbers game and often a losing one. (10:00) The Experience Gap What happened to work experience and why it matters more than ever. (15:00) Social Mobility: Myth vs Reality Who really gets access to opportunities and why background still matters. (22:00) The Hidden Rules of Work The unspoken expectations that can make or break early careers. (28:00) Confidence, Networks, and “Seeing It to Be It” Why belief and exposure are just as important as skills. (34:00) How Businesses Can Make a Difference (Talent Foundry) Practical ways organisations can support young people and build future talent pipelines. Useful Links Get to know Jenni Anderson on LinkedIn (https://uk.linkedin.com/in/jamil-qureshi-494661a) For more information on how you can help support be sure to visit the Talent Foundry website (https://www.talentfoundry.org.uk/) Follow Nicole Jones on LinkedIn (https://www.linkedin.com/in/nicole-jones-447b1547/) Touch base with Jon Lonsdale on LinkedIn (https://uk.linkedin.com/in/jonlon) Connect with Billy Hamilton-Stent (https://www.linkedin.com/in/billy-hamilton-stent-6226a/) Learn more from Aditi Kulkarni (https://uk.linkedin.com/in/aditi-kulkarni-4317601b0) For more information visit the Publicis Pro website (https://publicispro.com/)

3. 

   24 Mar 2026TRANSCRIPT

   The Business Confidence Deep Dive

   Host Nicole Jones interviews Publicis Pro's Jon Lonsdale, Billy Hamilton-Stent, and Jamie Fewery, plus performance coach Jamil Qureshi, exploring the psychology and practical strategies for building business confidence amid uncertainty.

4. 

   24 Feb 2026TRANSCRIPT

   Working parents: the good, the bad and the baffling…

   Host Nicole Jones interviews Jamie Fewery, Jon Lonsdale, Billy Hamilton-Stent, Katie Pospischill, and other parents from Pub Pro about the realities of balancing careers with childcare, exploring identity, ambition, and cultural expectations.

5. 

   2 Feb 2026TRANSCRIPT

   Bonus Episode: AI, Discoverability & the Future of B2B Marketing

   How will B2B buyers find, evaluate, and trust brands in a world shaped by AI? In this special bonus episode of UnTrended, Billy Hamilton Stent, Chief Strategy Officer at Publicis Pro, sits down with Mimi Turner, Head of Marketplace Innovation at LinkedIn, to explore one of the biggest shifts facing B2B marketing right now: AI-driven discovery and generative engine optimisation (GEO) The conversation goes beyond technology, touching on culture, behaviour, and confidence and what it really takes for organisations to change when the future no longer resembles the past. As Mimi puts it, this may be an epoch-changing moment, one that forces brands to grow up, get clearer on who they are, and build credibility in ways that both humans and machines recognise. If you work in B2B marketing, strategy, growth, or leadership, this episode offers a grounded, human perspective on where AI discovery is heading and how brands can respond without chasing hype or fear. This is less about tactics, and more about how trust, relevance, and authority will define success in 2026 and beyond. Subscribe to The UnTrended Podcast wherever you get your podcasts and never miss an episode. Chapter Markers (01:55) — Looking ahead to 2026: what’s really changing Mimi shares the two major shifts she sees shaping B2B marketing strategy over the next few years. (05:45) — Why AI search rewards human qualities Expertise, authority, trust, and relevance and how these human traits align with how LLMs prioritise content. (09:50) — Why events — not ideas — drive real change The cultural and organisational challenge of adapting when the future no longer looks like the past. (13:10) — A more optimistic view of AI’s impact How AI could lead to richer customer experiences, better marketing, and new roles. (14:00) — A possible renaissance of trust and value Mimi’s closing reflection on whether AI could usher in a more human era of business. Useful Links Get to know Mimi Turner on LinkedIn (https://uk.linkedin.com/in/mimi-turner) Connect with Billy Hamilton-Stent (https://www.linkedin.com/in/billy-hamilton-stent-6226a/) For more information visit the Publicis Pro Website (https://publicispro.com/)

6. 

   8 Dec 2025TRANSCRIPT

   It’s the most wonderful time of the year (for adverts)

   From John Lewis to Coca-Cola, Christmas ads have become a cultural event—part entertainment, part national sport, and occasionally the trigger for a heated debate about the true meaning of festive storytelling. In this special holiday episode of UnTrended, Nicole Jones is joined by Jamie Fewery, Louise Brooks, and Billy Hamilton-Stent to unwrap the history, nostalgia, and creative madness behind Christmas advertising, including the ones that make us cry, the ones that make us cringe, and the ones that make us immediately donate £50 to charity. The team also sits down with Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, to talk about taking the reins on the iconic John Lewis Christmas advert, the pressure that comes with it, and how you build a festive film that becomes not just a campaign but a cultural moment. Plus: stuffing discourse, office party confessions, Christmas jumper controversies, and the eternal question… will B2B brands ever make a truly great Christmas ad? Subscribe to The UnTrended Podcast wherever you get your podcasts and never miss an episode. Chapter Markers: (01:00) How Christmas Ads Became a Cultural Phenomenon A whistle-stop tour from Coca-Cola Santa to John Lewis’ “The Shadow” and the birth of the Christmas ad as an annual national event. (09:00) This Year’s Standout Christmas Ads Shelter’s hard-hitting realism. Tesco’s painfully relatable family vignettes. Morrisons’ behind-the-scenes take on working Christmas. What lands and what doesn’t? (13:30) The Shift in Christmas Storytelling Why brands are moving from sweeping universal emotion to more specific, lived-in stories and why that might be the smartest path forward. (19:00) Will B2B Ever Make a Christmas Ad? The team explores seasonality, budget realities, category constraints, and whether a B2B brand will eventually take the leap. (Spoiler: it’s “inevitable” according to Jamie.) (22:00) If We Could Make One: Our B2B Christmas Ad Pitches Twilio emotional storytelling. Aviation rom-coms. Santa supply chain logistics. Red-and-white Caterpillar diggers. Genuinely good ideas? You decide. (31:00) What We’re Looking Forward to This Christmas Family reunions, young kids’ excitement, Boxing Day bubble & squeak, home cooking, and a rare chance to do absolutely nothing. (32:00) Making the John Lewis Christmas Ad Franki reveals how the team builds the brief, the early inspiration, and how music shaped this year’s story. (36:00) How the Process Really Works From open briefs to agency-wide idea generation and why everyone wants to work on the John Lewis Christmas ad. (44:00) Story First, Product Second Why John Lewis will always lead with emotion, not product, and how that shapes the creative process. Useful Links Get to know Franki Goodwin on LinkedIn (https://uk.linkedin.com/in/franki-goodwin-a9314b13) Follow Nicole Jones on LinkedIn (https://www.linkedin.com/in/nicole-jones-447b1547/) Touch base with Louise Brooks on LinkedIn (https://www.linkedin.com/in/louise-brooks-aa788079/) Connect with Billy Hamilton-Stent (https://www.linkedin.com/in/billy-hamilton-stent-6226a/) Learn more from Jamie Fewery (https://www.linkedin.com/in/jamiefewery/) For more information visit the Publicis Pro Website (https://publicispro.com/)

7. 

   20 Nov 2025TRANSCRIPT

   B2B's Love Affair with Sport's Sponsorship

   From Formula 1 to football, B2B brands are spending big on sports sponsorships, but what’s the real return? Is it about audience reach, storytelling, or simply the glamour of the hospitality suite? In this episode of UnTrended, Nicole Jones is joined by Jamie Fewery and Billy Hamilton-Stent to explore B2B’s growing fascination with sports sponsorship and why so many brands are racing to the pitch, track, and beyond. Plus, Jamie sits down with Joel Seymour-Hyde, Head of Partnership Management at Formula 1, for an insider’s look at what makes a smart sponsorship work (and why sticking your logo on a car isn’t enough anymore). From the logistics of moving F1 around the world to the cultural resonance of Sharp’s 90s Man United kit, the team uncovers the strategy, storytelling, and spectacle behind today’s biggest brand plays. Subscribe to the UnTrended Podcast wherever you get your podcasts and never miss an episode. Chapter Markers: (01:10) Inside the World of Formula 1 Jamie interviews Joel Seymour-Hyde, Head of Partnership Management at F1, about the evolution of sponsorships, global brand partnerships, and how B2B brands fit into the sport’s ecosystem. (09:00) The Hallmarks of a Great Partnership How successful B2B sponsors connect their business objectives with the right platform and why clarity of purpose is everything. (18:00) Passion vs. Pragmatism Joel reveals why being a fan of a sport can actually make sponsorship decisions worse and why objectivity wins every time. (21:00) Panel Chat: The Rise of the B2B Fanboy Nicole, Jamie, and Billy dig into why B2B brands are flooding into sports, from the power of pre-made audiences to the pull of data-driven fanbases. (28:00) The Value of Activation Why the best sports partnerships are now multi-channel, creative, and experiential, not just a logo on a shirt. (35:00) From Cigarettes to CRM How sports sponsorship has evolved from nostalgia to nuance and what modern brands can learn from iconic partnerships like Marlboro McLaren and IBM Wimbledon. (39:00) Cultural Resonance in Sport The team explores how great sponsorships transcend marketing and become part of cultural memory, from Sharp and Man United to Rolex and golf. Useful Links: Get to know Joel Seymour-Hyde on LinkedIn (https://uk.linkedin.com/in/joelseymourhyde) Follow Nicole Jones on LinkedIn (https://www.linkedin.com/in/nicole-jones-447b1547/) Connect with Billy Hamilton-Stent (https://www.linkedin.com/in/billy-hamilton-stent-6226a/) Learn more from Jamie Fewery (https://www.linkedin.com/in/jamiefewery/) For more information visit the Publicis Pro Website (https://publicispro.com/)

8. 

   5 Nov 2025TRANSCRIPT

   Creators Without the Cringe: The Rise of B2B Creator-Led Content

   B2B marketing is having its creator moment. From relatable LinkedIn sketches to tongue-in-cheek takes on agency life, creator-led content is proving that humour, personality, and authenticity aren’t just for B2C. In this episode of UnTrended, host Nicole Jones sits down with Heather Barnett, the LinkedIn comedy creator and freelance copywriter who’s bringing “LOL”s to lead generation, to talk about the business of B2B humour. Heather shares how she got started, what makes content resonate, and how brands can collaborate with creators without losing their authenticity (or their nerve). Later, Nicole is joined by Billy Hamilton-Stent, Jamie Fewery, and Louise Brooks from Publicis Pro to unpack the creator-led content boom, from the Pope’s hot take on influencers to the risks and rewards of letting go of control. If you’ve ever wondered how to make B2B content less cringe and more human, this one’s for you. Subscribe to The UnTrended Podcast wherever you get your podcasts so you never miss an episode. Chapter Markers: (02:45) Falling Into Creation Nicole kicks off Season 2 with Heather Barnett, diving into the world of B2B humour and why creator-led content is taking off. (07:30) LinkedIn’s New Era of Humour How COVID reshaped LinkedIn into a social space and why laughter has become the new engagement metric. (12:00) Working with Brands What happens when a creator’s authentic voice meets a marketing brief and how to keep it funny without turning it into an ad. (18:45) Panel Chat: The Creator Capital C Nicole, Billy, Jamie and Louise discuss the history of influencer marketing, from gladiators to the Pope and what “trust” really means in 2025. (25:10) Creators Without the Cringe How to balance entertainment and professionalism and why letting go of control might be the smartest move. (34:20) Agency Challenges and Platform Fluency The team reflects on the tricky business of finding the right creators and the rise of “vibe-based briefing.” (39:00) Best in Class: Creator Campaigns From freight jokes to female coders, the team shares favourite examples of creative partnerships done right. Useful Links: Get to know Heather Barnett on LinkedIn (https://uk.linkedin.com/in/heatherebarnett) Follow Nicole Jones on LinkedIn (https://www.linkedin.com/in/nicole-jones-447b1547/) Connect with Billy Hamilton-Stent (https://www.linkedin.com/in/billy-hamilton-stent-6226a/) Learn more from Jamie Fewery (https://www.linkedin.com/in/jamiefewery/) Touch base with Louise Brooks on LinkedIn (https://www.linkedin.com/in/louise-brooks-aa788079/) For more information visit the Publicis Pro Website (https://publicispro.com/)

9. 

   2 Jul 2025TRANSCRIPT

   Is Kindness Killing Creativity? The Feedback Dilemma

   Host Nicole Jones interviews Jon Lonsdale (CEO), Louise Brooks (Senior Copywriter), and Lottie Hutchins (Senior Account Director) about the evolving dynamics of feedback in modern workplaces, exploring its impact on creativity and professional growth.

10. 

    2 Jun 2025TRANSCRIPT

    What’s in a Name? The Quiet Force Behind Brand Identity

    Billy Hamilton-Stent, Jamie Fewery, and Jon Lonsdale of Publicis Pro discuss the strategic and emotional power of brand names, exploring rebrands and cultural signals in this interview with Nicole Jones.

11. 

    2 May 2025TRANSCRIPT

    The Politics of Platforms: Should Brands Take a Stand?

    Host Nicole Jones interviews Publicis Pro's Billy Hamilton-Stent, Jamie Fewery, and Zoe Hadsley about whether brands should take a stand on platform politics and advertising ethics.

12. 

    31 Mar 2025TRANSCRIPT

    Can Hangovers Help Creativity?

    Host Nicole Jones and guests Billy Hamilton-Stent, Louise Brooks, and Aditi Kulkarni explore if hangovers still fuel creativity as workplace culture shifts from pubs to plants.

13. 

    28 Feb 2025TRANSCRIPT

    Why Don’t Our Parents Understand What We Do?

    Host Nicole Jones interviews Billy Hamilton-Stent, Alastair Kirk, and Carly Auletta about explaining creative careers to parents and the effectiveness of humor in B2B marketing.

14. 

    22 Jan 2025TRANSCRIPT

    What is AI Doing to Our Brains?

    Host Nicole Jones interviews Billy Hamilton-Stent, Jamie Fewery, and Shiri Wolff from Publicis Pro about AI's impact on creativity, productivity, and cognitive decline in B2B marketing.

15. 

    20 Jan 2025TRANSCRIPT

    Trailer

    Host [Host Name] interviews Nicole Jones, Billy Hamilton-Stent, Jamie Fewery, and Shiri Wolff about AI's impact on our brains.

Inside a recent episode

How to Tell Real Influence From Professional Peacocking in B2B Marketing

Published 12 Oct 2026 · Transcript excerpt

[…] And so for this session we posted last week, we said, what is the most overrated status symbol in B2B marketing right now? The thing that everyone chases, but nobody would actually mean that much. And I've pulled out a couple of questions. A couple of comments I thought kind of resonated and I kind of just want to after that throw it out to you guys and kind of see what resonates with you. So one person said overall AI visibility score seems to be the new buzzword and a perfect example of a metric becoming a proxy for success rather than the success itself. It collapses different models, prompts, citations, mentions and recommendations into one neat number, but hides more than it shows and distracts us from the foundations that matters, which is objectives, activity, budget, coverage, quality and business outcomes. […]

Who has been a guest on Untrended Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Jamie Fewery
• Lucy Gilman
• Martin Harrison
• Jon Lonsdale
• Billy Hamilton-Stent

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

4.3 / 5

6 ratings

Podcast Authority Score: 16 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

19

Social presence

0

YouTube

0

Engagement

31

Contact Untrended Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Untrended Podcast