A podcast dedicated to building better B2B revenue organizations. Content for sales, marketing and account management. Brought to you by Gradient Works: https://www.gradient.works
Up and to the Right #15: Everything you need to know about Salesforce
Stan Coville, Director, Salesforce Practice Co-Lead at CapTech Consulting, and Hayes Davis, Co-Founder of Gradient Works, discuss all things Salesforce. This conversation explores several Salesforce topics, including Salesforce strategy, teams, all kinds of technical details of a CRM system, and more.
Get more content like this, delivered to your inbox every other week: https://www.gradient.works/up-and-to-the-right (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0s0ci1LbnFFZDdEVnpuUkVkelZUWGJKaHU0d3xBQ3Jtc0tucDRVQXZPMTFaalEzRFZhZjlvN29TdHg2bTdRX3J5VHVXRTdELUt4X3dfcWIwdHc5UDFDMnF4cEFickVpdU4wTy12MXloSnQxZ1g4Nm1zTWdLelZpY2xROWR1NGlzRFlVNEtzN2NIbm5VNHh5Ym1xOA&q=https%3A%2F%2Fwww.gradient.works%2Fup-and-to-the-right)
30 Mar 2021
Up and to the Right #14: Product Marketing
Listen as Brendon O'Donovan, Vice President of Product Marketing at TeleSign, and Jenn Deering Davis, Co-Founder of Gradient Works, explore various topics of product marketing. This discussion covers pricing and packaging of products, the role of product marketing in revenue organizations, and provides tips to connect product marketing with sales and the rest of the marketing department.
Check out our blog for more sales and marketing content: https://www.gradient.works/blog
17 Dec 2020
Up and to the Right #13: Sales in 2020 and 2021
Kevin McKeown, SVP of Global Sales at Mailgun and Gradient Work's first-ever expert Q&A guest, is back to discuss the long-term impact of the pandemic on sales teams with Hayes Davis. What's different about the opportunity lifecycle/how customers respond? What's changed about customer interaction? How has onboarding and enablement changed?
For more like this, sign up for our free weekly email: https://www.gradient.works/up-and-to-the-right
10 Dec 2020
Up and to the Right #12: Sales Compensation Plans
Graham Collins, Head of Growth at QuotaPath, and Hayes Davis, co-founder of Gradient Works, discuss the complexities of sales compensation plans. This conversation explores the fundamentals of sales comp plans, how to design them for different roles and levels, what not to do when designing comp plans, and the impact comp plans have on diversity, equality, and inclusion.
For more content for sales leaders, sign up for our free newsletter: https://www.gradient.works/up-and-to-the-right
19 Nov 2020
Up and to the Right #11: Account Based Marketing
This week's Expert Q&A, starring Erik Huddleston, CEO of Aprimo, and Hayes Davis, Co-Founder of Gradient Works, focuses on account based marketing (ABM). This discussion highlights how to align your revenue organization to support ABM, how ABM and PLG often work together, and things to expect when switching over to an account based marketing approach.
Don't forget to subscribe! And we've got lots more content like this here: https://www.gradient.works/up-and-to-the-right
12 Nov 2020
Up and to the Right #10: B2B Demand Generation
Listen as David Cardiel, VP of Demand Generation at Parse.ly, and Jenn Deering Davis, Co-Founder of Gradient Works, explore demand generation and its role in revenue organizations. This conversation also covers what kind of content you should be creating, as well as how to measure the success of your demand programs.
Add your name to our newsletter list to get content like this each week: https://www.gradient.works/up-and-to-the-right
29 Oct 2020
Up and to the Right #9: The next normal for revenue teams
After talking to dozens of revenue leaders and operators, the co-founders of Gradient Works identified a set of themes running through their conversations. Learn how B2B subscription revenue organizations are operating in the next normal. We discuss trends in structuring and motivating sales teams, product led growth, account management, content marketing and more.
Get more like this here: https://www.gradient.works/up-and-to-the-right
23 Oct 2020
Up and to the Right #8: Customer success and account management
Azim Nagree, EVP of Operations at Scorpion, and Hayes Davis, co-founder of Gradient Works, explore the basics of customer success and account management. In their conversation they discuss the basics of retention, the relationship between retention and expansion, and how to balance the two for maximum growth. Visit their LinkedIn profiles to learn more.
Sign up for our newsletter for more content like this: https://www.gradient.works/up-and-to-the-right
15 Oct 2020
Up and to the Right #7: Product marketing and PLG
We talked with Marcus Andrews, Product Marketing Group Lead for Marketing Hub at HubSpot, about product marketing and PLG. As Marcus says, "PLG is changing everything, not just sales. Marketing needs to have a better understanding of the product."
They discuss narrative design and the role of marketing in telling a compelling story, what product marketing's job is, the implications of product led growth for sales and marketing, and much more.
Visit the Gradient Works website for more content like this: https://www.gradient.works/up-and-to-the-right (https://www.gradient.works/up-and-to-the-right)
8 Oct 2020
Up and to the Right #6: Product led growth
A conversation with Yesware CEO Joel Stevenson about product led growth and the impact PLG can have on sales organizations.
For more content like this, subscribe the to the free Up and to the Right newsletter: https://www.gradient.works/up-and-to-the-right (https://www.gradient.works/up-and-to-the-right)
1 Oct 2020
Up and to the Right #5: Commercial legal operations
Lisa Salinas, Director of Legal at SpyCloud, and Hayes Davis, co-founder of Gradient Works, discuss commercial legal operations, and what you need to know about contracts, the relationship between legal and sales teams, and how to balance getting the job done while managing the risks involved. For more information, visit their LinkedIn pages below.
Sign up here to get more content like this in your inbox each week: https://www.gradient.works/up-and-to-the-right
25 Sept 2020
Up and to the Right #4: Better Zoom video
This week, we talked to Andrew Ishak, communication coach and faculty member at Santa Clara University, about making better video. Get concrete tips for improving your Zoom setup and communicating engagement.
More B2B sales and marketing content here: https://www.gradient.works/up-and-to-the-right
22 Sept 2020
Up and to the Right #3: Sales ops and scaling
This week’s Up and to the Right expert Q&A features Jamie Edwards, Senior Manager of Sales Operations at Upwork, and Hayes Davis, co-founder of Gradient Works. Here, they do a deep dive into sales operations and scaling a sales team. Their discussion covers multiple sales ops topics including onboarding and enablement, territories and account allocations, ROE, and the revenue tech stack.
Lots more content like this here: https://www.gradient.works/up-and-to-the-right
22 Sept 2020
Up and to the Right #2: Building an SDR team
Everything you ever wanted to know about running an SDR (sales development rep) team... Featuring Lily Youn, Director of Sales at Televet, joins Hayes Davis, co-founder of Gradient Works, in a conversation about building an SDR team during a pandemic with a focus on recruiting, onboarding, managing and comping SDRs.
For more content like this, visit https://www.gradient.works/up-and-to-the-right (https://www.gradient.works/up-and-to-the-right)
22 Sept 2020
Up and to the Right #1: Managing a remote sales team
A lot of B2B sales teams have gone remote this year. No more high fives and gongs and in-person energy. How can you ensure your remote sales team is happy, productive and selling? Join Hayes Davis, co-founder of Gradient Works, and Kevin McKeown, Global Head of Sales at Mailgun as they discuss what works and what doesn't.
Get more content like this here: https://www.gradient.works/up-and-to-the-right (https://www.gradient.works/up-and-to-the-right)
22 Sept 2020
Up and to the Right #0: Introductions
Introducing a new podcast from Gradient Works - where we talk to experts in B2B sales and marketing about best practices in growing a revenue organization. Here, Hayes Davis and Jenn Deering Davis discuss what the podcast will be about, and talk a little bit about their history in B2B rev orgs.
Learn more here: https://www.gradient.works/up-and-to-the-right (https://www.gradient.works/up-and-to-the-right)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Host of Up and to the Right?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
