A podcast to save your reputation.
Icon Reputation can help you build, protect and enhance your reputation.
Learn more at https://iconreputation.com.au/
Reach out for a confidential conversation
Phone 03 9100 3191
Mobile 0419 583 892
contact@iconreputation.com.au
Up The Creek! asks if the demise of Premier Jacinta Allan over corruption allegations means the death of Victoria’s Labor Government, predicts great theatre from an upcoming Royal Commission and questions why famous WAG Bec Judd has become a leading political commentator.
10 Jun 2026
Big-time consultants hit by the karma bus
Up the Creek! observes how some of the nation’s biggest consultants are being hit by the karma bus, dissects the Big Australian’s big lies over net zero and documents the dic pic saga shaking Melbourne society.
2 Dec 2025
2025 Reputation Awards
The 2025 Annual Reputation Eye awards, with the coveted Golden Eye for the organisation that’s managed to emerge from crisis smelling like roses, and the dreaded Brown Eye for the PR fail of the year.
Contenders include perennial favorites, Optus, the BOM, several badly behaved bosses and the IVF clinic who put the right baby in the wrong body.
24 Oct 2025
AI’s assault on jobs and reputations
Up The Creek! explores the growing industry and reputational impact of AI, how the new media public interest defence will halt defamation payouts and the perils of marketing sponsorships.
5 Aug 2025
Pollies, pedophiles and privacy
Up the Creek! explores if you politicians deserve any right to privacy, how the other internet giants pulled YouTube into a social media ban on children, and the reputational risk of attending a Coldplay concert.
13 Jun 2025
Environmental law-fare’ on battleground gas
Icon Reputation Director Mark Forbes and Benjamin Haslem dissect the gas lobby's legal and public opinion strategies against environmentalists, examining Rio Tinto's reputation recovery and the AFL's impact on Tasmanian politics.
15 May 2025
Campaign disasters and a word for the Wise-Tech
In our new podcast Icon Reputation Director Mark Forbes and Benjamin Haslem to unpack where the Federal election was won and lost, How comedian Austen Tacious’s direct approach to tour PR earns the ire of the ABC, and how tech giant WiseTech’s problems are a throwback to scandals past.
11 Dec 2024
Up The Creek Ep 7: Crisis Hits and Misses 2024
Crisis experts Mark Forbes and Benjamin Haslem reveal their 2024 Up the Creek! awards, including the Golden Eye for crisis management excellence and the Brown Eye for most egregious fail of the year.
19 Aug 2024
Media v Media
This month Up the Creek! examines current media conflicts including Four Corners targeting Channel Seven and the reputational implications of constant media conflicts over culture, coverage and high-stakes defamation cases. We dissect Australia’s most besieged organisation, the CFMEU, and racism complaints casting a shadow over the AFL.
9 Jul 2024
Dutton Goes Nuclear
Up The Creek! Analyses Peter Dutton’s pitch to take Australia nuclear and why Labor is responding with 3-eyed fish memes, the circus of Julian Assange’s flight to freedom and the debacle of Joe Biden’s presidential debate - asking ask if Americans will choose the clown or the cadaver?
Icon Reputation can help you build, protect and enhance your reputation.
Learn more at https://iconreputation.com.au/ (https://iconreputation.com.au/)
Reach out for a confidential conversation
Phone 03 9100 3191
Mobile 0419 583 892
contact@iconreputation.com.au
7 Jun 2024
Gina Rinehart and the Streisand Effect
Up The Creek! dissects Gina Reinhart’s enlistment of her sponsored swimmers to demand the removal of an “offensive” portrait from the National Gallery - demonstrating the ‘Streisand effect’ where attempted suppression only publicises. We also observe the Liberal Party scoring another own goal with women, and the sodden schmozzle of the UK Conservative’s election campaign.
Icon Reputation can help you build, protect and enhance your reputation.
Learn more at https://iconreputation.com.au/ (https://iconreputation.com.au/)
Reach out for a confidential conversation
Phone 03 9100 3191
Mobile 0419 583 892
contact@iconreputation.com.au
17 Apr 2024
Sex, Drugs and the Defamation Toll
Our verdicts on the remarkable media revelations and reputational carnage from Bruce Lehrmann’s failed defamation action against Channel 10.
12 Feb 2024
Weapons of Mass Distraction
We dissect the ongoing controversy over invading Iraq based on false warnings of weapons of mass destruction, resurfaced by the mysterious disappearance of key intelligence assessments. We hear new revelations from Mark Forbes, who, as a journalist, was enmeshed in the affair after reporting an intelligence chief said the WMDs didn’t exist.
12 Feb 2024
Reputation Eye Awards 2023
Mark Forbes and Benjamin Haslem dissect crises and recovery attempts, revealing the 2023 Reputation Eye awards, including the infamous Brown Eye for the PR fail of the year.
Podcast Authority Score: 13 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
15
Social presence
0
YouTube
0
Engagement
27
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