Up to So Good: The Purpose of Business

About Up to So Good: The Purpose of Business

We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that.

Publisher

All Purpose

Category

business

Language

en

Explicit

Yes

First episode

15 Nov 2024

Latest episode

15 May 2026

Latest episodes

30 episodes in the feed.

1. 

   15 May 2026

   The Founder’s Roadmap: Scaling from Seed to $2M+

   In this episode, we sit down with Keith Ippel, co-founder of Spring (https://spring.is?utm_source=chatgpt.com), to explore how business, innovation, and investment can be powerful tools for positive change. Keith shares why the future belongs to companies that are built not just to generate profit, but to solve real-world problems. From impact investing and entrepreneurship to rethinking what success in business really looks like, this conversation dives into how founders can build companies that create lasting social and environmental impact, without sacrificing growth or ambition. Keith also discusses the importance of inclusive innovation, the rise of purpose-driven capital, and why the next generation of businesses will be judged by more than just their bottom line. This is a conversation about optimism, systems change, and the growing movement to make business a force for good. Keith is a serial impact entrepreneur and investor. Keith has co-founded five ventures including Spring Activator, a Vancouver based organization that exists to change the world. To date, Spring has supported 3,000+ entrepreneurs in incubation, acceleration, and investment readiness 1,100 investors to step into impact investing. Keith also co-founded the Spring Investing Collective - Canada's largest early stage impact investing network and Spring Impact Capital Fund, a pre-seed to seed stage fund focused at the intersection of People and Planetary Health. Keith's Website (https://spring.is/) We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification (https://uptosogoodpodcast.com/b-corp) We would love to hear from you! Send us an email: uptosogood@allpurpose.io (mailto:uptosogood@allpurpose.io) or follow us on LinkedIn (https://uptosogoodpodcast.com/linkedin) . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast! Listen to Up to So Good: The Purpose of Business (https://uptosogoodpodcast.com/listen) Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do. Website (https://uptosogoodpodcast.com/website) We're Up To So Good You can watch our episodes at YouTube (https://uptosogoodpodcast.com/youtube) Thank you for tuning in to another episode of Up to So Good!

2. 

   1 May 2026

   Moving with Purpose: Why Fun Matters More Than We Think

   In this episode, we sit down with Karly Nygaard-Petersen, Senior Manager of Corporate Purpose at BCAA and a key leader behind Evo Car Share. Karly operates at the fascinating intersection of corporate strategy and academic research, exploring how a legacy organization can evolve into a purpose-led engine for social good. While many view car sharing as a purely logistical solution, Karly is redefining it as a tool for community impact and a sustainable shift in how we inhabit our cities. Beyond her executive role, Karly brings a unique perspective through her doctoral research into the fun factor of micro-mobility. She argues that the key to getting people out of personal cars isn't just about utility, it’s about the joy of the experience. By focusing on the psychology of the ride, Karly is helping bridge the gap between urban transit needs and sustainable behaviour change. Our conversation dives into the future of the sharing economy and why making the green choice the most enjoyable one is the fastest route to a better, more connected city. Dr. Karly Nygaard Petersen leads mobility marketing at Evo Car Share and BCAA, where she advances the organization’s mobility brands and growth strategy. She has also led BCAA’s work in the impact space, helping evolve its community impact and purpose driven initiatives, bringing to life BCAA’s purpose to empower British Columbians to move forward. Evo is North America’s fastest growing car share. Nygaard Petersen is also Associate Faculty at Royal Roads University’s School of Business and has published in both academic journals and popular media. She holds a BA in English Literature and Visual Arts, an MBA, and a doctorate focused on consumer culture shared mobility, & sustainability. Karly's Website (https://evo.ca) We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification (https://uptosogoodpodcast.com/b-corp) We would love to hear from you! Send us an email: uptosogood@allpurpose.io (mailto:uptosogood@allpurpose.io) or follow us on LinkedIn (https://uptosogoodpodcast.com/linkedin) . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast! Listen to Up to So Good: The Purpose of Business (https://uptosogoodpodcast.com/listen) Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do. Website (https://uptosogoodpodcast.com/website) We're Up To So Good You can watch our episodes at YouTube (https://uptosogoodpodcast.com/youtube) Thank you for tuning in to another episode of Up to So Good!

3. 

   20 Mar 2026

   Hitting the Pause Button Until Mid April

   Thanks so much for listening to Up To So Good, the podcast that explores the purpose of business. Our host, Leena, is currently leading a creative shoot overseas, so we will be hitting pause on new episodes until mid-April. In the meantime, we’ll be sharing our fan-favorite episodes on our regular schedule, so if you’ve missed any of these conversations from earlier seasons, this is your chance to catch up. Thank you again for tuning in, and we’ll be back with inspiring brand-new content in April. See you soon! We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a platform for change. We offer listeners practical insights on building businesses that are not only successful but also socially and environmentally conscious. You really can make both profit and a positive impact—come join us to find out how others are doing just that. Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Strategy and Storytelling, she leads an in-house team that creates powerful, purpose-driven media for corporate clients. With over a decade of experience, Leena has directed hundreds of narrative projects across diverse genres, earning awards for their cinematic quality and storytelling depth. Leena is driven by a passion to make a meaningful difference in her community, environment and the planet. She’s drawn to collaborating with people and initiatives that strive to make the world a better place. All Purpose is proud to be B Corp certified. B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. The B Corp Movement transforms our economy to benefit all people, communities and the planet. Through this podcast, one of our aims is to showcase the impactful work of fellow B Corps, to inspire others to embrace purpose-driven practices that make a difference. B Corp Certification (https://uptosogoodpodcast.com/b-corp) We would love to hear from you! Send us an email: uptosogood@allpurpose.io (mailto:uptosogood@allpurpose.io) or follow us on LinkedIn (https://uptosogoodpodcast.com/linkedin) . Let us know what you think of the podcast and if you have any topic or guest suggestions. We appreciate if you could subscribe to the the podcast (it's free!) by following the link below. And we'd love a rating if you are enjoying the podcast! Listen to Up to So Good: The Purpose of Business (https://uptosogoodpodcast.com/listen) Up to So Good: The Purpose of Business is produced by All Purpose; a creative design and media agency located in Vancouver Canada. Follow the link to find out more about who we are and what we do. Website (https://uptosogoodpodcast.com/website) We're Up To So Good You can watch our episodes at YouTube (https://uptosogoodpodcast.com/youtube) Thank you for tuning in to another episode of Up to So Good!

Who has been a guest on Up to So Good: The Purpose of Business

Names identified in recent episode analyses. Showing up to five guests.

• Hanae Bezad
• Zena Harris
• Jayde Zhou
• Sarah Payne
• Avril Tomlin-Hood

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

5,791

Score snapshot 15 Sept 2025

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

0

YouTube

68

Engagement

0

Contact Up to So Good: The Purpose of Business

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.