The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.
UCM 319: How to Build an Associate Relationship That Lasts
Building a successful associate relationship doesn't end when the contract is signed, it starts on day one. In this episode, Dr. Bill Davis explains how intentional leadership, clear expectations, structured onboarding, transparent compensation, consistent communication, and meaningful career development can turn a new associate into a high-performing, committed long-term team member.
He breaks down the most common reasons associate relationships fail, from unclear roles and weak training to poor communication and limited growth opportunities, and shares practical systems—including a 90-day onboarding roadmap, role scorecards, performance metrics, regular coaching, and defined career paths—to create a relationship where both the associate and practice can grow.
The episode also explores how practices can protect their culture while giving associates opportunities to advance into leadership, management, profit-sharing, or even ownership.
12 Oct 2026
UCM 318: Beyond Neck Pain: The Bigger Potential of Upper Cervical Care with Dr. Scott Baker
Dr. Scott Baker joins the UCM Podcast to share his journey in upper cervical chiropractic, the legacy he inherited and the lessons he has learned from building a thriving practice and developing a strong team.
He explains why great chiropractic care goes far beyond technique—from creating safety and trust for patients to communicating with confidence, leading by example, and building an environment where people genuinely enjoy coming to the office.
Dr. Baker also shares exciting research from his practice examining changes in intervertebral disc space and spinal biomechanics following upper cervical care, along with his vision for larger, multi-office studies that could help advance the profession.
Finally, he discusses his experience working with UCM, why he believes practice growth requires more than marketing, and why the next generation of upper cervical doctors must step up to carry the profession forward.
5 Oct 2026
UCM 317: The Roadmap to a Thriving Upper Cervical Practice™
Why do some upper cervical practices thrive while others remain stuck, despite having talented doctors and hardworking teams? In this episode, Dr. Bill Davis breaks down the Seven Growth Stages of Upper Cervical Practice and reveals why sustainable growth isn't about doing more, it's about doing the right things in the right order.
From building a strong foundation and creating predictable patient flow to developing teams, strengthening leadership, expanding to multiple locations, and building a lasting legacy, each stage comes with its own challenges, priorities, and bottlenecks.
Dr. Davis shares real examples of practices that used this framework to move from being stuck to reaching new levels of growth, while also introducing UCM's three Practice Growth Memberships—Start, Align, and Elite, each designed to provide the tools, guidance, and support practices need at different stages of their journey.
The message is clear: the strategy that got you where you are may not be the strategy that gets you where you want to go. The key is knowing where you are, identifying what's holding you back, and having a clear roadmap for what comes next.
Who has been a guest on Upper Cervical Marketing Podcast
Names identified in recent episode analyses. Showing up to five guests.
Dr Kurt Sherwood
Dr Russell Friedman
Dr Joey Miles
Dr. Bill Davis
Podcast Authority Score: 45 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
78
Social presence
0
YouTube
0
Engagement
27
Host of Upper Cervical Marketing Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
