What does it take to turn simple food posts into a real brand built on millions of views, restaurant impact, and consistent creativity?
In this episode of Upward & Onward, I sit down with Nick Perkins (Perks Eats) to talk about how he built a food brand using only his iPhone, how his videos help restaurants succeed, and what creators should focus on if they want real growth.
In this conversation we cover:
• How Perks Eats grew his page from a hobby into a business
• The impact food creators can have on small restaurants
• What actually makes a video perform well
• How he thinks about hooks, retention, and analytics
• What metrics matter most for creators
• Staying consistent and avoiding burnout
• His favorite foods, dream collabs, and behind-the-scenes stories
27 Oct 2025
A Psychotherapist Explains What Actually Makes People Change
Real growth doesn’t come from motivation, quotes, or affirmations — it comes from action, resilience, and learning to manage the stress that comes with progress. In this episode, we dive deep into the realities of mental health, discipline, fatherhood, and what actually causes people to evolve.Listen to this episode if you 👇:• believe taking care of your mental health is important• want to grow and stop feeling stagnant• want better tools for stress and emotional control• think psychology and human behavior are fascinating• are an entrepreneur or leader trying to level up• are a father or husband working to evolve• want to understand why people don’t change — and how they doWe cover real stories, hot takes, and practical mindsets from someone who works with kids, adults, executives, and even people at rock-bottom — and sees the patterns clearly.For business inquiries please contact: upwardandonwardpodcast@gmail.comWebsite: https://upwardandonward.fm/Channel Instagram: upward_and_onward_podcastHost Instagram: ali_jobeRay Lambert contact info:Website: https://lambertelevation.com/Ray's Instagram: https://www.instagram.com/rayyylambert/If you've enjoyed this episode, don't forget to like, comment, and subscribe for more episodes on entrepreneurship, creativity, and business!
18 Mar 2025
Make Your Own Luck: The Power of Taking Massive Action
I’m back. It’s been a long time since I’ve sat down in front of the camera to just talk, and now feels like the perfect time. Over the past few months, I’ve taken a step back to reflect - on who I am, what I want, and what I’m putting out into the world. And one thing has become clear: we have way more control over our lives than we think.This video is about finding yourself, taking action, and making your own luck - because waiting around won’t get you anywhere. Whether you’re figuring out your next move, working towards your goals, or just trying to become the best version of yourself, I hope this inspires you to lock in and go all in.Let me know in the comments what resonated with you, and if you’re ready to start taking massive action this year!If you enjoyed this, hit the like button, subscribe, and let’s build something great together.#MassiveAction #SelfGrowth #MakeYourOwnLuck
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
53,699
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
4 ratings
Podcast Authority Score: 36 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
28
Social presence
0
YouTube
76
Engagement
32
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