Join UpYourStack host Noah Berk, Co-CEO of Aptitude 8, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!
How NextRoll and HubSpot Power Smarter B2B Advertising with AI and Account-Based Targeting
In this episode of Up Your Stack, Noah Berk talks with Vibhor Kapoor, Chief Business Officer at NextRoll, the company behind RollWorks and AdRoll. Vibhor shares how their AI-driven platform delivers full-funnel, multi-channel advertising for B2B brands—and how their deep, bidirectional HubSpot integration unlocks high-impact targeting and attribution.
You’ll discover how NextRoll identifies high-fit accounts, leverages a cross-device identity graph, and enables account-based marketing through machine learning and proprietary algorithms like BidIQ and InIQ. Vibhor also explains how RollWorks supports compliant advertising in a post-third-party cookie world and what’s next for AI in performance marketing.
Looking to supercharge your ad performance on HubSpot?
https://aptitude8.com/contact-us (https://aptitude8.com/contact-us)
https://aptitude8.com/custom-hubspot-integration (https://aptitude8.com/custom-hubspot-integration)
#HubSpotCrossbeamIntegration #AccountMappingForPartnerships #B2BPartnerCollaborationTools #EcosystemLedGrowthStrategy #HowCrossbeamWorksWithHubSpot
30 Jun 2025
How Laxis Uses AI and HubSpot to Supercharge Revenue Teams
Founder and CEO Eric Xiao explains to host Noah Berk how Laxis uses AI to revolutionize sales processes and CRM efficiency, offering revenue teams significant time savings in this interview.
16 Jun 2025
How Sinch and HubSpot Are Shaping the Future of Secure Business Messaging with RCS
Alex Rhodes of Sinch discusses with host Noah Berk how rich communication services are transforming business-customer engagement through enhanced security and interactivity, especially with Sinch's HubSpot integration, in this interview.
Who has been a guest on UpYourStack
Names identified in recent episode analyses. Showing up to five guests.
Eric Xiao
Alex Rhodes
Aydin Mirzaee
Podcast Authority Score: 35 / 100
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