Join Joanne Farquharson, President and CEO of Foothold America, for concise yet powerful conversations about breaking into the US market. In each episode, Joanne sits down with accomplished business leaders and industry experts who've successfully navigated US expansion, asking just three targeted questions that uncover invaluable insights and practical strategies.
Whether you're actively planning your company's US entry or exploring future possibilities, this mini-podcast delivers focused, actionable wisdom in a time-efficient format. From navigating regulatory requirements to understanding regional market dynamics, each episode brings fresh perspectives from those who've walked the path before.
Tune in as Joanne and her guests share real-world experiences, common pitfalls to avoid, and winning strategies that can help transform your US expansion plans from aspiration to reality.
Bootstrap Strategies and Tech Community Building with Mark Shepherd
In this episode, Mark Shepherd, founder of London Tech Drinks and Gathr, shares his unconventional path from selling boat photos at 14 to building one of London's most influential tech communities. Mark challenges the startup orthodoxy of chasing unicorn valuations, making a compelling case for bootstrap-first strategies and sustainable growth.
Key insights include why founders should validate with Figma prototypes before building expensive tech, how the fundraising treadmill forces unicorn aspirations, and why Mark targets £20-30M exits over billion-dollar dreams. He also discusses the formulaic nature of business building, the importance of patience in finding the right growth channels, and how expanding to new markets like the US requires starting from "day dot" again.
Whether you're debating your first fundraise or questioning the bigger-is-better mentality, Mark's perspective offers a refreshing alternative to Silicon Valley's growth-at-all-costs culture.
2 Jul 2025
Cross-Cultural Leadership with Maureen Mitchell
Maureen Mitchell, founder of Aspire to Lead, discusses essential cross-cultural leadership skills and strategies for building a strong organizational culture from the top down in this interview.
7 May 2025
AI Expansion Across Borders: Geraldine McBride's American Expansion Playbook
In this illuminating episode of US Expansion Mini-Pod, Joanne Farquharson sits down with Geraldine McBride, a visionary leader who transitioned from SAP North America President to pioneering entrepreneur in the agentic AI space. Discover McBride's invaluable insights on navigating the American tech landscape, leveraging strategic partnerships for growth, and the cultural nuances that impact business expansion across borders. Learn how her 12-year journey building cutting-edge AI technology prepared her company for successful US market entry and global scaling.
23 Apr 2025
Silicon Valley Expansion Strategies with Joanne Fedeyko
In this episode of Foothold America's US Expansion Mini-Pod, host Joanne Farquharson interviews Silicon Valley powerhouse Joanne Fedeyko- founder, investor, accelerator leader, and publisher of Disruption Magazine. Discover how expansion pathways differ for various industries, why mindset matters more than geography for tech startups, and practical strategies for female founders to overcome funding barriers in Silicon Valley. Fedeyko shares invaluable insights on when founders should relocate versus travel, the importance of local market knowledge, and how Silicon Valley's culture of openness can permanently expand your business horizons. Whether you're a Canadian company, international entrepreneur, or female founder looking to break into the US market, this episode delivers actionable advice for navigating the journey to Silicon Valley success.
2 Apr 2025
Global Growth Strategies and US Expansion with Dorit Roest
Entrepreneur Dorit Roest shares practical wisdom on scaling from local success to US markets, drawing from her experience founding three accelerators and helping thousands of founders. She discusses when to pursue American expansion, how to choose between accelerator programs and organic growth, and the importance of aligning personal ambitions with business goals.
4 Mar 2025
Transatlantic Biotech Expansion with Robert Johnson
Join host Joanne Farquharson as she interviews Robert Johnson, CEO of Kesmalea Therapeutics and co-founder of Foothold America. With extensive experience leading transatlantic companies, Robert shares his journey from UK life science consultant to US business pioneer. Discover his insights on moving to Boston during the UK's "funding nuclear winter," how personal experiences led to creating Foothold America, and key differences between UK and US venture capital approaches. Robert also reveals valuable observations on American business culture that transformed his career, offering practical wisdom for entrepreneurs considering US expansion: "It is an unbelievable marketplace... it changed my life for the better."
#USExpansion #TransatlanticBusiness #VentureCapital #BiotechEntrepreneurship
19 Feb 2025
Immigration Strategy Through Administration Change with Arvinder Ubhi
Immigration expert Arvinder Ubhi discusses navigating US visa processes during administration changes, managing visa delays, and building successful cross-cultural teams between the UK and US.
5 Feb 2025
Navigating French-US Business Expansion with Benjamin Pik
Join Joanne Farquharson, President & CEO of Foothold America, as she interviews Benjamin Pik, co-founder of Expand CPA, in this insightful episode about US market expansion. Benjamin, a triple-qualified CPA in France, US, and Canada, shares expert guidance on navigating GAAP differences, choosing the right business structure, and managing international tax compliance. Learn about critical considerations for French companies expanding to the US market, including entity selection, transfer pricing, and cross-border accounting challenges. Whether you're a startup exploring US opportunities or an established company planning international growth, this episode offers valuable insights from a leading expert in Franco-American business expansion.
15 Jan 2025
US Expansion Tax Tactics with Michael Holland
Foothold America President Joanne Farquharson explores US expansion tax strategies with Michael Holland, a US and UK qualified Tax Advisor, on entity structures, tax differences, and common pitfalls to avoid.
18 Dec 2024
US Immigration Strategies with Christi Jackson
Immigration expert Christi Jackson shares crucial insights on US immigration policy, visa strategies, and cultural differences for businesses expanding to the US.
3 Dec 2024
Daniel Glazer's US Market Masterclass
Daniel Glazer, managing partner of Wilson Sonsini's London office, shares expert insights on navigating US venture capital, pitch preparation, and transatlantic business strategies for successful market expansion.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
63,233
Score snapshot 15 Sept 2025
Podcast Authority Score: 16 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
4
Social presence
0
YouTube
72
Engagement
0
Host of US Expansion Mini-Pod; 3 Questions, 1 Voice?
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