About Useful Content | DIY Content Marketing for Business Owners
Hi, I’m Juma 👋🏾 I help professionals become confident, consistent, skilled video creators.
On the Useful Creator Podcast I talk to people who are actually doing the work; professionals using video to grow their careers, creators building full-time businesses, and the teams behind the scenes making it all happen. Together, we unpack their mindset, strategies, and creative process, so you can learn what works and how to apply it to your own content creation journey.
Learn more at jumabannister.com (jumabannister.com)
Listen to my company podcast at itsgoodtorelate.com (https://itsgoodtorelate.com/)
Publisher
Juma Bannister | Co-Founder, Chief Creative Officer, Video Strategist
What if Your Personal Brand is Secretly Killing Your Business? ft. Conrad Baird
Today on Useful Creator we are answering the question: How do you grow your business…when people only trust you?
In this episode, I sit down with Conrad, the founder of Affordable Imports Studios and we unpack something most entrepreneurs don’t talk about:
How personal brand success can help your business grow while at the same time slow your business scaling.
We talk about:
- The moment he had to leave his job and go all in And the the sacrifices required to build something sustainable
- The difficulty of transferring trust from a person to a brand
- Why investing in people beats investing in systems
We also get into his honest opinions on content:
- And why community beats cold marketing almost every time
- Why for him word-of-mouth is still king
- And how problem-solving, not marketing, became the core of his business
If you’re trying to build a brand…If you’re wrestling with the balance between personal identity and company growth, You’re going to want to hear this one.
22 Feb 2026
Online Content that Sells out Shows - Stand-up Comedian Kess Ramsey explains how he does it
What if going viral is actually the worst thing that could happen to your content?
Today I’m talking with Kess Ramsey stand-up comedian and digital creator about how he uses content strategically to build real audiences and sell real shows. We talk about content, comedy, brand deals and what social media is really for.
In this episode We break down:
- Why you stop obsessing over views and follower counts
- The difference between being funny online…and being funny on stage
- Why creators should expect their first 100 videos to fail
- And how creating content the way he loves to do it, got him a brand deal
If you create content, want to create content, or feel stuck posting my conversation with Kess will change the way you think about it.
My newsletter:
https://jumabannister.com/newsletter/
Socials:
https://www.linkedin.com/in/jumabannister/
https://www.tiktok.com/@jumabannister
https://www.instagram.com/jumabannister/
Audio Only Podcast:
Apple:
https://podcasts.apple.com/us/podcast/useful-creator-i-help-professionals-become-consistent/id1702087688
Spotify:
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
7 Feb 2026
From Dyslexia to Industry Leader (What 20 years of business taught me) ft. Brendon Brathwaite
In this episode I sit down with Brendon, founder of a high-energy experiential events company that’s now celebrating 20 years in business, long before Instagram, TikTok, or even real social media marketing existed.
We talk about:
→ How he discovered he was dyslexic and how that completely changed the way he learned and built his business
→ Why word-of-mouth built his company…but content is now essential for attracting the right kind of client
→ His strong opinions on behind-the-scenes content and why showing the human side of production matters more than polished highlight reels
→ And how he thinks about content as a way to pre-sell the feeling of an experience before a client ever meets him”
This is a conversation about growth, storytelling, and using content to attract alignment not just attention.
My newsletter:
https://jumabannister.com/newsletter/
Socials:
https://www.linkedin.com/in/jumabannister/
https://www.tiktok.com/@jumabannister
https://www.instagram.com/jumabannister/
Audio Only Podcast:
Apple:
https://podcasts.apple.com/us/podcast/useful-creator-i-help-professionals-become-consistent/id1702087688
Spotify:
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.7 / 5
3 ratings
Spotify
5.0 / 5
3 ratings
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