Why do customers behave the way they do?
Join product guy Keith Wagner and marketing guru Brendan Charles as they unpack the quirks of user behavior, the chaos of product design, and the bold (or bizarre) moves companies make to stand out.
Each episode features real-world stories, smart takes, occasional hot messes, and plenty of laughs as Keith and Brendan explore the intersection of marketing, UX, data, and the wonderfully unpredictable human behind the screen.
Whether you’re in product, marketing, design, or just fascinated by why people click what they click - you’re welcome here!
Intro Song: “SafetyNet” by Drey Voss
This week, Keith and Brendan dig into how brands rebuild trust after fear and failure. From AI companies opening real-world pop-up cafés to Blue Bell’s listeria scare. They talk timing, transparency, and why speed isn’t the same as strategy. Plus, how product teams and marketers wrestle over deadlines, and what happens when a feature is not ready but the campaign can’t wait.
10 Oct 2025
North Korea’s No Lift Scandal! - How Controversy Lifts Awareness
This week, Keith and Brendan dive into the psychology of attention. How controversy, chaos, and corn mazes can sometimes drive more awareness than success itself. From North Korea’s overturned world record lift to the viral downfall of the Arizona Cardinals, they unpack why audiences flock to failure, not perfection.
Later, they break down Maxwell House’s tongue-in-cheek rebrand and discuss how nostalgia brands are trying to connect with modern consumers without crossing into cringe. This along with travel delays, haunted forests, and a surprisingly deep discussion about the marketing efficiency ratio.
20 Aug 2025
Distraction Marketing - How companies mask shrinkflation
Keith and Brendan dig into the subtle (and not-so-subtle) ways brands keep consumers from noticing when prices rise or products shrink. From distraction marketing to brand voice to why sales still hook us, this episode unpacks the tricks behind the shelf. Plus, a lively round of listener questions from The Water Cooler about B2B vs B2C marketing and much more.
Music: “SafetyNet” by Drey Voss
5 Aug 2025
Life Support Marketing - How to Come Back From a Coldplay Kiss-Cam Scandal!
Keith and Brendan coin a new term while diving into what happens when brands hit a slump and how the right stunt, shift, or scandal response can bring them back to life. Also: when customer requests mask deeper problems, how do you solve what they actually need?Intro Song: “SafetyNet” by Drey Voss
16 Jul 2025
Nintendo Switch 2 Launch Woes
In this episode hosts Keith Wagner and Brendan Charles dive into the fascinating world of user behavior and marketing strategies. They explore the intricacies of traditional versus digital marketing, the impact of product rebranding, and the curious case of Nintendo's Switch 2 launch. Intro Song: “SafetyNet” by Drey Voss
10 Jul 2025
The Cause and Cure for Ad Fatigue
In this episode of the Users Always Lie podcast, hosts Keith Wagner and Brendan Charles delve into the evolving landscape of marketing, particularly focusing on the integration of AI. They discuss the recent concerns surrounding AI-generated content, the implications of Apple's controversial marketing strategies, and the ongoing challenge of ad fatigue. The conversation also touches on creative marketing stunts and the future of AI in the job market, emphasizing the importance of human touch in marketing and user experience.
Intro Song: “SafetyNet” by Drey Voss
1 Jul 2025
Grand Central Station Marketing Stunt Creates Buzz
Hosts Keith and Brendan discuss Apple TV+'s Severance marketing stunt at Grand Central Station, highlighting the resurgence of physical activations in a digital world.
Podcast Authority Score: 3 / 100
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