Utopia Decision Room

About Utopia Decision Room

Software founders make a handful of calls that set the next two years. What to charge in the US. Which channel to bet on. Who the first US hire is. Whether to take the partnership or build it. When to raise. The Decision Room is where those calls get talked through properly. One founder, one decision they are carrying or just made, and the reasoning in full, including the parts that did not work. Hosted by Gina Kimiza Tan, founder of Utopia Club, a private network of decision pods for software founders scaling in the US. New episode every Wednesday.

Publisher

Gina Kimiza Tan

Category

business

Language

en

Explicit

No

First episode

20 May 2026

Latest episode

7 Oct 2026

Latest episodes

10 episodes in the feed.

1. 

   7 Oct 2026

   E10: You flew to San Francisco. Now what?

   Your startup can be busy all week and still be no closer to a customer. 📹 ⁠All episodes on YouTube⁠ (www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx) 📝 ⁠Newsletter (https://utopiadecisionroom.substack.com) In Episode 10 of The Decision Room, Melanie Buck Lu, co-founder of Meridian Advisory Partners, explains how early-stage founders can choose the right growth channel, distinguish real traction from busy activity, and know when to double down or stop. For Seed–Series A and bootstrapped software founders navigating growth-channel decisions, limited runway, and customer acquisition. Utopia (https://www.utopia-club.com/) is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage. Subscribe for founder conversations about the decisions behind building, scaling, and entering the US market. #startupfounder #USmarketentry #sanfranscisco #utopiaclub

2. 

   3 Sept 2026

   E9: Stop saving for the SF trip. Here's why.

   Most people have only seen robots on YouTube. Fernando is building the marketplace that brings physical AI into the real world.📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 09 of The Decision Room, Fernando Lorenzo, founder of Universal AI Services, shares how trust in Silicon Valley (SF) gets built at events over weeks and months rather than in a pitch, and why SF forgives a failure New York would not.We cover:- Why physical AI and robotics are the next layer of AI adoption beyond software- How Universal AI Services built a live robotics marketplace with 30+ partner companies- Why events, education, and trust matter before companies are ready to buy robots- What non-US founders can learn from Silicon Valley’s networks, risk culture, and second chancesFor robotics, AI, hardware, and marketplace founders navigating new-category creation, trust-building, and US market entry.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why physical AI needs a robotics marketplace00:21 Meet Fernando Lorenzo and Universal AI Services02:22 Why he left consulting to build in robotics06:23 Where physical AI creates real-world value07:21 Why robotics adoption is harder than software adoption08:47 Building trust through robotics events and community11:13 Why the market needs education, not just a marketplace13:22 How robotics events started gaining traction19:45 What makes Silicon Valley different for founders26:05 Raising capital and representing international founders32:49 Where robots are being adopted first35:46 Why people trust robot dogs more than humanoids40:28 Robotics, companionship, and the consumer future47:42 The coming ChatGPT moment for robotics52:04 How founders make decisions in a new category54:43 Advice for founders creating new marketsSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Fernando → www.linkedin.com/in/fernandofromsfFollow Kim → www.linkedin.com/in/ginakimiza#utopiaclub #Robotics #PhysicalAI #StartupFounder

3. 

   1 Sept 2026

   E8: Why $10M agencies still run on fewer than 10 people

   Agency founders do not just have a sales problem — they have a visibility problem that quietly destroys margin.📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 08 of The Decision Room, Pen Stanton, founder of Studio Forecast, explains why she moved from nearly a decade of fractional COO consulting to build AI-powered operations software for small, independent agencies, and what it costs to be a beginner in public. We cover:- Why mistiming full-time hires is one of the most expensive agency scaling mistakes- How inaccurate estimates, poor staffing visibility, and scope changes erode project margins- Why AI is forcing agencies to rethink time-based pricing and traditional performance metrics- How agency operators can productize expertise, test new tools, and scale without burnoutFor agency founders, professional-services operators, and B2B SaaS founders navigating hiring, pricing, margins, and AI adoption.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why mistiming hires is an agency’s costliest mistake01:05 Meet Pen Statton and Studio Forecast02:22 From fractional COO to agency software founder03:40 The operational problems that erode agency margins06:26 How AI is changing agency pricing and performance08:28 Full-time hires vs. freelancers: protecting margin14:49 Moving from consulting to SaaS21:08 Why small agencies are an underserved software market30:59 How to stand out in a crowded AI market33:46 Why AI adoption is a behavior-change problem40:26 The uncertainty of becoming a first-time founder45:20 Building a lean, sustainable company51:05 Advice for consultants productizing expertiseSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Pen → www.linkedin.com/in/pen-stantonFollow Kim → www.linkedin.com/in/ginakimiza#utopiaclub #AgencyGrowth #ProfessionalServices #AISaaS

4. 

   12 Aug 2026

   E7: $7,000 for one demo. Or 80 podcasts.

   Most B2B founders do not need to create more content — they need to borrow trust from the right audiences.📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 07 of The Decision Room, Gal Ko, Founder of Podstar and Bold PMM, explains why podcast guesting is a high-leverage B2B growth channel — and how he has helped clients raise more than $20 million while building founder authority through targeted podcast appearances.We cover:- Why founders should spend no more than three hours a month creating content- How the right podcast audience creates trust, authority, introductions, and pipeline- The STAGE framework for selecting podcasts that reach your ideal customer profile- How to turn one podcast appearance into content, warm introductions, and long-term inbound demandFor B2B SaaS founders navigating founder-led marketing, content strategy, podcast guesting, and US go-to-market.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why founders should spend only three hours a month on content00:15 Meet Gil, Podstar, and Bold PMM02:19 Why podcast guesting builds B2B trust and authority05:01 How founders should use podcasts without becoming content creators07:24 Why the biggest podcast is not always the best one10:08 The STAGE framework for choosing the right podcasts12:05 How to pitch yourself as a podcast guest14:36 The 7-11-4 rule for B2B trust and conversion19:12 How to turn podcast appearances into content and pipeline24:04 Why paid ads alone do not create durable demand29:05 Who should—and should not—use podcasts for marketing32:06 How Gil turned a layoff into Podstar38:37 Building a solo founder business with AI42:32 Why founders should build in public now45:21 How to borrow an audience before building your ownSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Gal → www.linkedin.com/in/gal-koFollow Kim → www.linkedin.com/in/ginakimiza#utopiaclub #PodcastMarketing #B2BGrowth #FounderLedMarketing

5. 

   5 Aug 2026

   E6: AI is already recommending software to your buyers. Is yours in the answer?

   SEO got you ranked on Google. AI search decides whether your brand gets recommended at all.📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 06 of The Decision Room, Jason Yang, founder of Egaki AI, explains how brands can improve AI search visibility across ChatGPT, Claude, Gemini, and Perplexity after building personalized search, recommendation, and information-retrieval systems for millions of users at Quora and Goldman Sachs.We cover:- Why AI search and generative engine optimization move beyond keywords toward contextual relevance- How competitors can shape your AI brand narrative through comparison content and positioning- What founders should track to improve AI visibility, share of voice, and recommendation ranking- How technical founders can use ICP-led content to win the new AI search and GEO landscapeFor B2B SaaS and AI founders navigating generative engine optimization, AI discoverability, and product positioning in the US market.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why brands disappear from AI answers00:14 Meet Jason and Egaki02:18 SEO vs. GEO: how AI search changes discoverability03:45 Why AI recommends competitors instead of your brand06:33 Who controls your brand narrative in ChatGPT and Claude?08:16 How to improve AI visibility with positioning and content11:43 How buyers use AI to research and evaluate software17:10 Can a weaker product win AI recommendations?20:16 Why every AI platform uses different information sources23:00 How to measure AI visibility and share of voice25:35 The GEO strategy founders should start with29:07 How startups can test positioning through AI search32:30 Why GEO is a new go-to-market channel33:46 What founders get wrong about AI search optimization37:04 Why Jason built Egaki40:10 How an engineering founder makes high-stakes decisions44:01 Advice for technical founders building in the US51:12 Will AI recommendations replace Google search?53:49 How to get your brand mentioned in ChatGPT55:48 The founder lesson: build with the trendSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Jason → www.linkedin.com/in/jasonxiyangFollow Kim → www.linkedin.com/in/ginakimiza#UtopiaClub #GenerativeEngineOptimization #AISearch #B2BSaaS

6. 

   3 Aug 2026

   E5: The person who loves your health-tech demo isn't the person who signs the check

   Why does a clinician loving your product have nothing to do with whether an institution buys it?📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 05 of The Decision Room, Dr. Rachel, co-founder of The Babel Group, breaks down why healthcare software founders consistently misread the buying decision, and the distribution system she built after watching companies learn this the hard way.We cover:- Why healthcare software adoption depends on both clinician buy-in and institutional ROI- How to design pilots that prove value through usage, time saved, reduced turnover, and patient outcomes- Why non-US healthtech founders need local distribution and cultural adaptation to enter the US market- How clinician-led distribution gives founders trust, domain expertise, and a faster path into healthcare institutionsFor healthtech, therapy software, and assistive technology founders navigating US healthcare distribution, institutional sales, and clinician adoption.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why clinician love is not enough for healthcare adoption00:16 Meet Dr. Rachel and The Babel Group01:17 From clinician to healthtech distribution founder04:49 How The Babel Group grew to 15+ product partners05:03 Why healthtech adoption is a change-management problem06:41 How institutional healthcare buying decisions work09:57 How to run pilots that prove ROI and drive adoption14:04 Translating clinician value into institutional value21:59 Build distribution in-house or partner with a specialist?27:14 Why non-US healthtech founders struggle in the US35:05 Why product storytelling matters in healthcare sales40:15 What separates founders who break into institutions44:51 Building an advisor network and US relationshipsSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Rachel → www.linkedin.com/in/dr-rachel-khasky-levy-89635b1bFollow Kim → www.linkedin.com/in/ginakimiza#UtopiaClub #HealthTech #HealthcareInnovation #USMarketEntry

7. 

   21 Jul 2026

   E4: The $200K deals big consulting won't touch.

   The mid-market does not need more AI tools — it needs the data foundation that makes AI work.📹 All episodes: www.youtube.com/playlist?list=PL9v0c4da-hrzo6GpMdHGzHB5vB1LfcrXx📝 Newsletter: https://utopiadecisionroom.substack.comIn Episode 04 of The Decision Room — Ilan Man, founder of Paradox Machines, explains why he left a 20-year data career after helping scale a Data Co. through acquisition — to build enterprise-grade data and AI infrastructure for the underserved mid-market.We cover:- Why disconnected CRM, ERP, and spreadsheet data makes AI projects fail before the model matters- How founders can use data rooms years before an exit to identify risk and improve valuation- Why Ilan chose a venture studio over VC or bootstrapping to build faster with capital and operator support- How technical founders can sell trust, outcomes, and peace of mind—not another AI dashboardFor AI, B2B SaaS, and mid-market founders navigating data strategy, AI adoption, acquisition readiness, and US growth.Utopia is a private decision network for Seed–Series A and bootstrapped software founders building or expanding in the US. Pressure-test your most consequential US growth decisions with founders at a similar stage.Learn more: www.utopia-club.comChapters00:00 Why AI fails without a data foundation00:14 Meet Ilan Man and Paradox Machines01:34 From Brooklyn Data Co. acquisition to first-time founder04:37 Why getting value from data is harder than advertised07:32 How data and narrative drive acquisition readiness09:13 Why to prepare a data room years before selling13:46 Venture studio vs. VC vs. bootstrapping16:47 Who should build with a venture studio18:01 Why the mid-market is underserved by enterprise AI21:55 Why mid-market leaders feel overwhelmed by AI24:11 Selling data and AI through education, not pressure26:01 Why Paradox Machines targets private equity and family offices32:48 How to position AI around buyer outcomes35:03 The technical founder advantage in B2B sales39:19 Moving from inbound demand to outbound sales42:13 Why data services are ultimately a trust business43:14 Enterprise sales vs. mid-market sales48:37 Building a company while both partners are founders50:27 How Ilan makes high-stakes founder decisions51:43 Advice for experienced operators starting companiesSubscribe for founder conversations about the decisions behind building, scaling, and entering the US market.Follow Ilan → www.linkedin.com/in/ilanmanFollow Kim → www.linkedin.com/in/ginakimiza#UtopiaClub #MidMarketAI #DataStrategy #B2BSaaS

8. 

   2 Jul 2026

   E3: He pivoted 22 times. Wrong wasn't an option.

   He pivoted 22 times and built the AI that governments trust with their most critical decisions. Wrong wasn't an option.In Episode 03 of The Decision Room — the Utopia Club podcast for software founders scaling in the US — Nissim Titan, CEO and founder of 4Cast, unpacks the decision intelligence framework he built over 20 years inside homeland security, defense, and government — and how he turned it into a multimillion-dollar AI enterprise operating across 3 continents.The Decision Room is hosted by Gina Kimiza, founder of Utopia Club, a private network for software founders building or entering the US market. Every episode is one founder, one number, one decision — told by the founder who made it.In this conversation, we go deep on why generative AI is only 60% accurate for high-stakes decisions, how Nissim built a decision intelligence platform before the category had a name, and what 22 company pivots taught him about surviving — and scaling — in the US market as a non-US founder.4Cast is an AI-powered decision intelligence platform serving defense, homeland security, critical infrastructure, and enterprise decision-makers across the US, Europe, and Israel.What we cover:→ Why generative AI gets decisions 60% right — and why that's unacceptable for enterprise→ Decision intelligence vs. AI: the category distinction every software founder needs to understand→ 22 pivots in 8 years — what Nissim changed and why→ How to build B2B enterprise trust in the US market as a non-US founder→ The US market entry playbook: boots on the ground, local hires, and the SelectUSA conference→ Why he expanded to 3 continents before most founders find product-market fit→ Hiring for attitude over expertise — and when that rule breaks→ Making every major decision alone: the founder who never had a board room→ What decision intelligence means for software founders building with AI right nowThe Decision Room is a podcast for software founders scaling in the US, non-US founders making the US crossing, B2B operators, investors tracking deal flow, and partners in the GTM, EOR, and founder-network space.About Utopia Club:Utopia Club is a private network for software founders building or entering the US market. Members get curated peer access, monthly decision pods, and a closed community of software founders. Founded by Gina Kimiza.→ Apply: utopia-club.com→ Decision Room newsletter: fuacollective.substack.comAbout The Decision Room:The Decision Room is the Utopia Club podcast. One founder. One decision. One pivot in the US market — told by the founder who made it. Hosted by Gina Kimiza.→ Follow Kim on LinkedIn: www.linkedin.com/in/ginakimizaAbout the guest:Nissim Titan is the CEO and founder of 4Cast, an AI-powered decision intelligence platform serving defense, critical infrastructure, and enterprise clients across the US, Europe, and Israel. Over 20 years of experience in homeland security, energy, utilities, and government. B.Sc. and M.Sc. in Industrial Management and Engineering, B.Arch from Tel Aviv University.→ Follow Nissim on LinkedIn:   / nissim-titan-9880a580   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUpXd3hKOVlnZjlFMGFlSTBqekswRW1yR0dod3xBQ3Jtc0ttQzVOc2JVeDJQRlVVRkVMMXpnaFdvWHp6VWtaQ0hMXzVUXzVZZmpVYi1UZWxPWG9ZR2NLUGtCcy11N3dhRTBqOXN3YmtCNFJERnJ2VjQ0c1VLZWVVSDN5SkhER1h1OGFvX1RVeUhsUndhVXpUMFJ1VQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fnissim-titan-9880a580&v=Fbr1XKqhj1E) #UtopiaClub (https://www.youtube.com/hashtag/utopiaclub) #TheDecisionRoom (https://www.youtube.com/hashtag/thedecisionroom) #AIStartup (https://www.youtube.com/hashtag/aistartup) #SoftwareFounders (https://www.youtube.com/hashtag/softwarefounders) #B2BSaaS (https://www.youtube.com/hashtag/b2bsaas) #DecisionIntelligence (https://www.youtube.com/hashtag/decisionintelligence) #StartupPivot (https://www.youtube.com/hashtag/startuppivot) #USMarketEntry (https://www.youtube.com/hashtag/usmarketentry) #EnterpriseAI (https://www.youtube.com/hashtag/enterpriseai) #SaaSFounder (https://www.youtube.com/hashtag/saasfounder) #FounderStory (https://www.youtube.com/hashtag/founderstory) #B2BSales (https://www.youtube.com/hashtag/b2bsales)

9. 

   21 May 2026

   E2: Why high performers stay single

   In Episode 02 of The Decision Room — the Utopia Club podcast for software founders scaling in the US — Sonny Uppal, founder of Laguna, sits with the contradiction at the centre of his own company. He spent a decade at Citadel and Bold Trading building systems to strip emotion out of financial decisions. Then he built a dating app whose entire thesis is that emotion is the one signal existing apps have never been able to model.The Decision Room is hosted by Gina Kimiza, founder of Utopia Club. Every episode: one founder, one decision, one pivot — told by the founder who made it.Sonny read the SEC filings on Match Group and Hinge. He went undercover with matchmakers charging $5,000 a date. Then he built a psycholinguistic model that reads a person's deeper psychology from three questions, back-tested it on long-term couples, and watched users describe the output as "eerily accurate." Women, who swipe right on men 4% of the time on Tinder and Hinge, swipe right 37% of the time on Laguna.What we cover:→ Why Tinder, Hinge and Bumble have no real moat→ What Sonny found in their SEC filings→ The $5,000-per-date matchmaking industry, from the inside→ Psycholinguistic modeling: three questions, deep compatibility→ Why "eerily accurate" beats Hinge's "secret sauce"→ The 1-match-per-month reality for the average man on Hinge→ The 4% to 37% jump on Laguna — a 9x lift→ The photo gender-gap: 100% of women care, 0% of men do→ How women can spot a serious guy in the top 10%→ Why power couples often have more friction→ Genesis, Laguna, Vibescape: one engine, three markets→ The four-dimensional cold start problem unique to dating→ Why distribution beats product in 2026 For software founders building in the US, non-US founders crossing into the US market, B2B operators, investors tracking deal flow, and partners in the GTM, EOR, and founder-network space. Chapters:00:00 (https://www.youtube.com/watch?v=36gBZG6wXVk) — Cold open: the Citadel quant who bet on emotion00:32 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=32s) — Quant trading at 20, the pivot to AI ventures02:08 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=128s) — Why the Tinder–Hinge–Bumble oligopoly has no moat03:33 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=213s) — What the SEC filings revealed04:31 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=271s) — Undercover on $5,000-per-date matchmakers05:35 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=335s) — Psycholinguistic modeling: three questions06:11 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=371s) — Back-testing on long-term couples07:30 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=450s) — Why "eerily accurate" beats "secret sauce"09:30 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=570s) — Why Sonny is the one fixing this11:05 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=665s) — The three C's of lasting relationships11:54 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=714s) — Arranged marriages in the US12:18 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=738s) — Have you used Laguna yourself? The fiancée story13:25 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=805s) — New York dating and 1 match per month15:08 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=908s) — Why men are stuck in the bottom 80%18:25 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=1105s) — 4% to 37%: why women swipe 9x more on Laguna21:55 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=1315s) — The photo gender-gap nobody talks about24:35 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=1475s) — Designing for long-term: Laguna's survivorship bias26:15 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=1575s) — Dating as a founder: the emotional budget problem29:25 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=1765s) — How women spot a serious guy in the top 10%34:08 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=2048s) — Compatibility and ambition: why power couples fail36:36 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=2196s) — Genesis, Laguna, Vibescape: one engine, three markets41:14 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=2474s) — The four-dimensional cold start problem43:55 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=2635s) — Getting the first hundred users44:30 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=2670s) — Who Sonny calls for hard decisions45:33 (https://www.youtube.com/watch?v=36gBZG6wXVk&t=2733s) — Distribution beats product in 2026 About Utopia Club:A private network for software founders building or entering the US market. Curated peer access, monthly decision pods, 200+ software founders. Founded by Gina Kimiza. → Apply: utopia-club.comAbout The Decision Room:The Utopia Club podcast. One founder. One decision. One pivot in the US market — told by the founder who made it. Hosted by Gina Kimiza.→ Newsletter: fuacollective.substack.com About the guest:Sonny Uppal is the founder of Laguna, an AI-native dating app built on psycholinguistic modeling. Laguna sits inside Genesis, his predictive social science company, alongside Vibescape. Previously quant at Citadel and Bold Trading. Based in New York. → Follow Sonny: https://www.linkedin.com/in/sonny-uppal-7b74b122→ Follow Kim: www.linkedin.com/in/ginakimiza

10. 

    20 May 2026

    E1: Why this founder won't let AI do the math (and what he built instead)

    In Episode 01 of The Decision Room — the Utopia Club podcast for software founders scaling in the US — Hisham Juneidi, founder of⁨ ⁨‪@Quotix-ThePricingLayer‬ (https://www.youtube.com/@Quotix-ThePricingLayer), explains the architecture mistake almost every AI startup is making, and the system he built to fix it.The Decision Room is hosted by Gina Kimiza, founder of Utopia Club, a private network for software founders building or entering the US market. Every episode is one founder, one decision, one pivot — told by the founder who made it.In this conversation, we go deep on AI hallucination, LLM math accuracy, and why building B2B products entirely inside AI creates a "black box" customers won't tolerate. Hisham splits AI from the calculation engine — and explains why every software founder building with LLMs should be making the same call.Quotix is an AI-powered quoting and pricing engine for B2B service businesses, currently in early deployment with HVAC and property management companies. What we cover:→ Why AI hallucinates on math (and what's happening under the hood)→ The dual-engine architecture: AI for reasoning, separate engine for calculations→ Why "black box" AI is unsellable to B2B businesses→ The 2-year agency detour (Edge Node) that led to Quotix→ How Hisham found his ICP — and why agencies, not end customers, are the right wedge→ The 70-80% of HVAC businesses he'll never sell to→ Solo founder uncertainty and how he runs without a fixed schedule→ What he'd do differently if he started over tomorrow The Decision Room is a podcast for software founders building in the US, non-US founders crossing into the US market, B2B operators, investors tracking deal flow, and partners in the GTM, EOR, and founder-network space. Chapters:00:00 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ) — Cold open: "AI should not touch the math"00:45 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=45s) — Who Hisham is and what Quotix does03:20 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=200s) — The architecture decision: splitting AI from calculations08:15 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=495s) — Why "black box" AI doesn't work for business products12:40 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=760s) — Edge Node: the 2-year detour to Quotix17:30 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=1050s) — Finding the ICP: from generic agency to HVAC pricing22:10 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=1330s) — Why he targets agencies, not end customers26:00 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=1560s) — Solo founder uncertainty29:15 (https://www.youtube.com/watch?v=BfJ2HjDU-kQ&t=1755s) — What he'd do differently31:30 — Kim's close About Utopia Club:Utopia Club is a private network for software founders building or entering the US market. Members get curated peer access, monthly decision pods, and a closed community of 200+ software founders. Founded by Gina Kimiza.→ Apply: utopia-club.comAbout The Decision Room:The Decision Room is the Utopia Club podcast. One founder. One decision. One pivot in the US market — told by the founder who made it. Hosted by Gina Kimiza.→ Decision Room newsletter: fuacollective.substack.comAbout the guest:Hisham Juneidi is the founder of Quotix, an AI-powered quoting and pricing platform for B2B service businesses. CS at Virginia Tech, Data Science at Fairfield University. Previously ran Edge Node, an AI automation agency. Based in Connecticut. → Follow Hisham on LinkedIn: www.linkedin.com/in/hisham-juneidi-590828170→ Follow Kim on LinkedIn: www.linkedin.com/in/ginakimiza

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