On most objective measures, the design industry is thriving. Our skills are in high demand, our salaries are rising, and companies can’t fill roles fast enough (recent blip notwithstanding). Design leadership has come of age, we’re seeing companies invest in team development, and more and more designers are earning that hallowed “seat at the table”. So why, when I talk to designers, do so many of them feel burnt out and despondent; like all their hard work and effort has been for nothing. It’s as though the design industry is going through some sort of mid-life crisis.
In this session design leader, start-up advisor, speaker and coach, Andy Budd, takes us through some of the reasons why we’re experiencing this sense of collective Ennui, and what we can do about it. This talk may make for awkward listening at times. However, unless we can have an open and honest conversation about the behaviors that are holding us back, we’ll never unlock the full potential of what design has to offer.
18 Sept 2023
UXA2023 Penny Goodwin - Information Architecture and product development
Information Architecture (IA) is foundational for great usability and user experience. But for IA to become embedded in the product development process, we must use the language of product: what user problems does IA solve and what are the commercial/ organisational benefits?
In this talk I will share ideas and approaches on:
- A better way to explain IA to product people/stakeholders
- How to frame IA work in terms of stories, strategy and metrics
18 Sept 2023
UXA2023 Karina Smith & Alexandra Almond - What We Learnt About Service Design Living In France
What we learnt about service design living in France
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