Your competitors have the same features you do. But in today's market, that's not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We'll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required.
Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand how UX directly impacts their bottom line.
How to Discover—and Apply—Your Ideal Customer Profile, using Synthetic User Research
In this conversation, Nils and Chris delve into the world of synthetic user research, exploring its evolution, practical applications, and the integration of AI in understanding user behavior. Chris shares insights on the Path Framework for empathy engineering, the importance of testing messaging, and real-world case studies, particularly in the B2B SaaS space. They discuss various tools available for synthetic research and the future potential of AI in enhancing user experience research.
Takeaways
Synthetic user research helps bridge the gap between user needs and product design.
Usability testing reveals insights that internal teams often overlook.
AI can assist in creating user personas and testing messaging effectively.
The Path Framework emphasizes empathy in understanding user perspectives.
Real-world examples highlight the importance of deep product knowledge in B2B contexts.
Synthetic research tools can streamline the research process and provide valuable insights.
Testing different messaging variations can lead to better user engagement.
AI's ability to analyze large datasets can enhance persona accuracy.
Future developments in AI may allow for more interactive user testing.
Understanding user language is crucial for effective communication in marketing.
24 Sept 2025
Why You Can’t Rank on ChatGPT — GEO, AEO, and What Really Matters
In this conversation, Nils and Pietro Mingotti delve into the evolving landscape of SEO and digital marketing in the context of AI advancements. They discuss the emergence of Geo Engine Optimization, the impact of AI on search behavior, and the importance of authenticity in content creation. The dialogue emphasizes the need for marketers to adapt to new technologies while maintaining a human-centric approach to their strategies. Pietro shares insights on optimizing content for AI-driven search engines and the significance of understanding how large language models operate. The conversation concludes with a call to embrace change while prioritizing authenticity and human connection in marketing efforts.
Takeaways
AI is reshaping the way we access information and interact with search engines.
Geo Engine Optimization is a new label for existing digital marketing practices.
Understanding how AI models work is crucial for effective marketing strategies.
Authenticity in content creation is more important than ever in an AI-driven world.
SEO remains vital as AI tools increasingly rely on search engine data.
Marketers should focus on providing clear, concise, and extractable information.
The importance of human connection and empathy in marketing cannot be overstated.
Relying solely on AI for content creation can lead to mediocrity.
Technical SEO practices are still relevant and necessary for visibility.
The future of marketing lies in balancing technology with human authenticity.
11 Sept 2025
From Zero to 30,000 Deals: How Continuous Testing Enabled SumUp's Field Sales Success
In this episode, Nils (co-founder of Dinghy Studio) sits down with Alina Miron (Senior Product Manager at SumUp) to discuss how they collaborated to build Sidekick - a custom field sales application that transformed SumUp's sales operations in just 12 months.
Key Topics Covered:
• The challenge of building enterprise software that actually gets used
• Why user research isn't optional (and how to convince leadership)
• Navigating complex stakeholder needs across multiple markets
• The difference between building what management wants vs. what users need
• How to integrate with legacy systems while maintaining a great user experience
• Why "minimum lovable product" beats "minimum viable product"
What Makes This Different:
Alina shares candid insights about navigating 10+ stakeholder groups across multiple markets, while Nils reveals how Dinghy Studio's integrated approach to UX research, design, and development created a tool that field sales agents actually love using - all while working with legacy systems and tight deadlines.
Perfect for: Product managers, UX designers, developers, and anyone building enterprise software that needs real adoption.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
31,985
Score snapshot 15 Sept 2025
Podcast Authority Score: 51 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
71
Social presence
0
YouTube
76
Engagement
0
Host of UX Design to WIN in Business?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
