by Blake Emal
Marketing exists for one reason: to build awareness that drives revenue. But what if your marketing doesn't actually do this? UX Marketing is hosted by seasoned marketing pro Blake Emal. He interviews top marketing leaders to get to the bottom of what it takes to create successful marketing experiences. Combining the worlds of UX and Marketing, this show is able to give you practical advice to test on your own website. TL;DR If you have a website, you need to listen to this podcast.
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Publishing Since
3/5/2020
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May 26, 2020
on the podcast today, I've got Ryan Garrow with us who is going to help us determine our side hustle, talk about goals, figure out that whole stage. So this is going to be really valuable, especially if you're just getting started and looking for some advice before we get too much into it. Ryan, how are you doing today? Have him do an awesome Blake. I'm excited to be here. Ryan just started his own podcast that we'll get to at the end as well. So we're, we're going to learn a lot here. I want to get some quick context on you before we dive into the technical subject matter of side hustling. So if you could just run, walk us through really briefly the story of your career from how you got started to where you got or how you, how you got to where you are now. Okay. I don't think our podcast is long enough to cover all of it, but we'll touch on some high points. I've, been in the digital marketing space for about a decade, was CEO of a company that got acquired. I'm now working with the company that acquired us. And so my focus is primarily in the eCommerce space. most of my days advising businesses on how they can grow their e-commerce, what they can do in strategically. well how they can compete better. But I also have five businesses with my wife outside of that. So I do have the side hustle game going where I have a brand selling direct to consumer. I also have a wholesale division on that. My wife has a retail store that also sells online. I have a wine and beer retailer. I have a marketing company that tests new products into markets. And then we have a, an investment organization for e-commerce technology. So I am literally all over the place. I have so many questions, but I, I can't dive in just yet cause I have one more contextual question I ask everybody there. So I'm curious what you would say is your professional superpower. Strategy. Seeing where something can or can't work. I love it. I can already tell. We're going to get along great. You're so, so simple. Direct, straight forward. It's going to be fantastic. My first question, because I do this every bit as much for me to learn as for the audience to learn so. You've mentioned you've already got several side hustles, especially some e-commerce stuff. I'm really curious. First off, we can go into how you get the ideas for that, but then I also want to bring up, before I forget, how do you actually get the system in place to like get, somebody to manufacture it if you need that or how, like how do you build those relationships as well? So let's tackle the idea first, then we can get into the more technical side. for me, the ideas are generally easy. And the problem for me is, is refining. And figuring out which ones are bad and which ones may have potential. so my wife is usually my best filter. She, she shoots down most of my ideas and tells me they're dumb. And so that's my step one. Like, all right, what do you think of this? Oh, I think it's bad. Okay, let's maybe table that and I'll try to refine that. But I usually, when I'm advising, cause we have 800 employees here, I'm advising on a lot of side hustles internally for people under 30 but what I like to tell people too is if you're going to make a side hustle work, you've got to be passionate about it or have some interest. Otherwise it's just going to become another job or a grind and you're not going to keep going and pushing when you're not making money. Cause most side hustles in the eCommerce space. You're grinding now and hoping for pay late, or whether you're working to become an influencer or whether you're working to set up an econ business for success and to scale and pay for generations of wealth type thing. So I think passionate interest is one of the biggest things I would filter an idea through. And then I think secondary below that is. What kind of con connections do you have or what kind of opportunities do you have to...
May 21, 2020
Welcome to the podcast. Today we have Peter Schroeder who is the head of growth at Onna, and we are going to discuss growth. Maybe it's maybe some other things as well, but first and foremost, let's just get some context on you. It's kind of a weird time that we're living in. So, Peter, how are you holding up with all this Corona virus stuff going on? Hey Blake, thanks for having me and thanks for checking in. it's a crazy time, in tech. I say to my team and I say to everyone every day, we're very fortunate to still be working, and I think that we get the lighter end of everything that's happening. So yeah, just staying positive, saying grateful every day. and I think we should, we should all do the same on a daily basis. yeah, definitely. hats off to everybody out there, all the nurses and doctors and everything. Obviously right now, a weird time we're living in. Yeah. The show must go on and let's. Let's give some people some ammo that they can take right now is a great opportunity for side hustlers and people working online to either start a project or continue building it and having a little bit more time at home to do that. So let's help them grow a little bit. But, but before we get into the details and getting ahead of myself a little bit of context on your career, if you could just give us a snapshot of your career so far, where you've been, where you're going, and where you are, how you got to where you are now. Basically. Yeah, absolutely. So, coming out of college, I very much so had that entrepreneurial spirit where, I was inspired by startups. I was inspired by tech companies. and I started, I tried starting a company that was essentially a messaging unification platform that brought all your text messages, your emails, your social media DMS into one place. and it really gave me that startup feeling that startup hustle and kind of grounded me on what it takes to get a company off the ground. So did that for about a year. didn't end up getting the traction that I wanted. but I used that time and experience. owning a project and trying to build a company to, make my way into the tech world. So ever since then been at a couple of tech startups, which has brought me to my current role at Oana where I'm heading up growth. And essentially what we do at Oana is where the central information layer for most tech companies. So if you think about the average tech worker and how many different enterprise applications they use on a daily basis, there's just. Tons of data getting created, especially at this time as we work from home. All this data that lives in Slack, Microsoft teams are emails, a sauna. It's just data getting created everywhere. So Ono helps you bring all that data together, right? and do a couple of different things. We help people do, like eat discovery compliance. So that's like GDPR, CCPA, enterprise search, knowledge management. So just really taking control and understanding your data. . What would you consider to be your professional super power yourself? Yeah, so am I professional superpower, at least to this point in my career, has been. Building and standing up and moving on to the next, repeatable, growth engine that companies, so just going into new channels, building repeatable processes that's driving leads, driving pipeline, driving repeatable revenue, and just moving on to the next thing. And I think that's very much. A growth mindset that a lot of growth marketers and people who work in marketing should have is everything needs to be built up to be repeatable and scalable. and then after you work on one thing, and it's very much like a testing. Framework that you should have with everything that you're standing up, but come into it with a hypothesis, test that hypothesis, and also have a definition of done. So, in most experiments, actually, every experiment you need, like what that definition of done is to be able to...
May 19, 2020
All right. On the podcast today, I have Stapho Thienpont who is here to talk LinkedIn with us. Somebody that is not only a consultant about this thing, but he's, he actually acts on his own advice. You can go check them out on LinkedIn and we'll get to that later on. First off, Stapho, how are you doing today? Ah, I'm doing great. I just came off my own show and you know, I'm just enjoying talking so much on the nice thing like this. Nice to be like here in Europe. Do you like hearing your own voice? Not really, but I do enjoy talking. I'm the same way. Hearing my own voice on on microphone. It's kind of weird, but you get over it cause it's fun to talk to people. Yeah. 100%. Awesome. Well, before we get into the details of LinkedIn, I know you're going to give us a ton of advice on how to grow on LinkedIn, but first and foremost, I want some quick context on you so that the audience knows who they're dealing with here. So first and foremost, just curious about the story of your career so far, where you got started and how you ended up where you are now, as briefly as you can. As briefly as I can. Okay. So I lived in issue to Jim and Stockholm, even though I'm originally from Belgium, which is the other side of Europe. one day I realized, you know what, by beating up my friends all day, I'm not really providing much value to the world. I figured I have a knack for both language and systems. And then. What I figured out was that, marketing is right on the edge of that. I started a Facebook group, got to start working with my favorite author, all this kind of stuff. and before I knew it, I got started with LinkedIn cause I wanted to learn a new platform. I somehow got into a super secret group of people that were basically the best to ever do it on LinkedIn. And I just started picking their brains and I started learning all this kind of LinkedIn stuff. I did it for myself, and then I figured, you know what? this is so helpful for myself to generate leads and also generate awareness and build connections and network. I'm going to do this as a service for other people. And since then we've been turning our people into LinkedIn thought leaders and generating leads for them. some highlights were when the multibillion dollar multimedia Titans started reaching out to our clients purely based on the content, but also getting some of our call bites on sales calls with Microsoft Lyme and the like. So, yeah, it's been a, that's my journey so far, I guess. And you're still going, okay. Yeah, the beginning right. Definitely, definitely. I don't know if I'm going to limit myself to LinkedIn forever, but I'm definitely still growing strong every day. Awesome. And if I were to ask you what you think your professional super power is, what would you say. That's a really good, a really good question. I'm actually a really good networker. I would say, even though I don't spend much time, I'm really good at building relationships fast and somehow I don't know what it is, but it's when I talk to people, they walk away with the idea that I really know what I'm talking about with makes, it makes it easy for me to sell, but also to get buy in when I'm working with people, which ultimately lasts me to get good results. But the networking of personal impact is for sure the key, I would say. Well that's, that's good because that's what LinkedIn is all about. So let's dive into that and just start talking about how this group of of listeners that are bootstrappers and micro-influencers can actually grow on LinkedIn. My first question really would be, if you are starting out with zero, you're a micro influencer, you are an entrepreneur that's just starting out. How can you actually get anybody to take your thought leadership seriously? Well, first and foremost, you gotta have at least some skill and some area, so you've got to be good at something and...
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Marketing exists for one reason: to build awareness that drives revenue.
But what if your marketing doesn't actually do this?
UX Marketing is hosted by seasoned marketing pro Blake Emal. He interviews top marketing leaders to get to the bottom of what it takes to create successful marketing experiences.
Combining the worlds of UX and Marketing, this show is able to give you practical advice to test on your own website.
TL;DR
If you have a website, you need to listen to this podcast.
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